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Contraceptives - US - July 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Contraceptives - US - July 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors

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Contraceptives - US - July 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Use of and Reasons for Using Contraceptives
Interest in Condom Innovations
Perception of Brand Attributes
Use of and Reasons for Using Personal Lubricants

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Contraceptives - US - July 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Contraceptives and Personal Lubricant Products
What’s Working?
What’s Struggling?
What’s Next?

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Contraceptives - US - July 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
Search

What you need to know

After years of focusing on protection benefits, contraceptive brands have shifted to promoting other sensorial benefits, helping to stabilize category growth. The market is driven largely by male condom sales; however, with the recent change in OTC availability of emergency contraceptives, sales improved for the female contraceptive segment as well as boosting the entire OTC contraceptive market.

Definition

For the purposes of this report, Mintel defines the OTC contraceptives market as follows:

  • Male OTC contraceptives – condoms

  • Female OTC contraceptives – spermicides, emergency contraceptive (“morning after”) pill, female condoms

  • Personal lubricants

Other methods of contraception, such as sterilization (tubal ligation, vasectomy), prescription hormonal contraceptives (pill, patch, injection, implant, contraceptive ring), diaphragm, IUD, etc., may be discussed in this report, but are not included in the market size. The market size covers only purchased contraceptives, so products provided free, such as condoms given out at a healthcare clinic, are not included.

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