"Similarly to many other food and drink categories, the ice cream market in Brazil is greatly influenced by gourmet and healthy trends. Although the category is seen as indulgent, ice creams can still be positioned as healthy, without compromising on flavor, with companies focusing on natural attributes, quality, origin of ingredients, etc. These aspects can justify a higher-priced premium/gourmet positioning. On the other hand, there are also opportunities for companies to focus on indulgence, positioning ice cream as a dessert, either through desserts made with ice cream or served alongside ice cream, or even through dessert-inspired ice cream flavors."
This report will answer the following key questions:
Could companies position ice lollies sold in plastic bags (eg geladinho/sacolé) for consumers in socio-economic group AB?
Could frozen yogurt be positioned as a meal substitute?
Could soft serve ice cream with a more premium positioning boost consumption of the segment?
Could product customization attract more young consumers to the ice cream category?
Ice cream market
Value and volume market data: According to Mintel Market Sizes the ice cream market covers all packaged ice cream, sorbets and water ices. It excludes unpackaged items, desserts, frozen cakes, frozen yoghurts and tofu. Market and volume comprises sales through all retail channels including direct to consumer.
Consumer research data: consumer research explores all types of ice cream, including unwrapped items such as soft serve ice cream and ice cream scoops and frozen yogurt as well.
