Table of Contents
Executive Summary
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- The market
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- Figure 1: UK bicycle parts, accessories and clothing market, by value, 2010-20
- Market drivers
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- Figure 2: Trends in participation in cycling among adults aged 16+*, 2005/06, 2010/11, 2012/13 and 2013/14
- Companies, brands and innovation
- Market share
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- Figure 3: Leading suppliers of bicycle parts, accessories and clothing, ranked by estimated UK PAC turnover*, 2013/14
- Innovation
- The consumer
- Current levels of cycling participation
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- Figure 4: Frequency of cycling, December 2014
- Type of bicycle ridden
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- Figure 5: Type of bicycle ridden most often, December 2014
- Cycling behaviours and experiences
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- Figure 6: Cycling behaviours and experiences, December 2014
- Purchasing of bicycle parts
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- Figure 7: Purchasing of bicycle parts in the past 12 months, December 2014
- Purchasing of bicycle accessories
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- Figure 8: Purchasing of bicycle accessories in the past 12 months, December 2014
- Purchasing of cycling clothing
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- Figure 9: Purchasing of cycling clothing in the past 12 months, December 2014
- Attitudes towards bicycle parts, accessories and clothing
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- Figure 10: Attitudes towards bicycle parts, accessories and clothing, December 2014
- What we think
Issues and Insights
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- Wearable tech set to offer significant growth potential
- The facts
- The implications
- Aerodynamics: The last unconquered frontier
- The facts
- The implications
- Dominance of specialist suppliers offers opportunities for global brands
- The facts
- The implications
- Online – A channel that suppliers should eschew or embrace?
- The facts
- The implications
Market Drivers
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- Key points
- Cycling participation continues to grow
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- Figure 11: Trends in popularity of top five participation sports among adults aged 16+, 2005/06, 2010/11, 2012/13 and 2013/14
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- Figure 12: Proportion of residents who do any cycling, at least once per month: England, 2012/13
- Transport and commuting costs drive people to cycling
- Growth in cycling infrastructure
- Further strong growth for Cycle to Work scheme
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- Figure 13: Trends in numbers of cycle to work scheme certificates issued and new users, 2011-14
- British Cycling membership increases
- Sportive growth also boosts market
- Exchange rate fluctuations impact pricing strategies
- Incomes squeezed but signs of recovery
Who’s Innovating?
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- Key points
- Suppliers seek to develop alternative locking solutions
- GPS mapping technology helps provide better routes
- App benefits cyclists and city planners
- Bolt-on e-bike solutions offer huge potential
- Clothing not being left behind in innovation race
- Using kinetic energy from cycling to charge mobile devices
Market Size and Forecast
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- Key points
- PAC market growth outstrips bicycles market in past five years
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- Figure 14: Estimated UK sales of bicycle parts, accessories and clothing, 2010-20
- Forecast
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- Figure 15: UK bicycle parts, accessories and clothing value market size forecast, 2010-20
Segment Performance
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- Key points
- Clothing is the dominant sector within the PAC market
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- Figure 16: Estimated sales of bicycle parts, accessories and clothing, by segment, 2014
- Clothing
- Helmets
- Shoes
- Parts
- Rubber
- Wheels
- Saddles
- Accessories
- Lights
- Locks
- Action/helmet cameras
Market Share
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- Key points
- Madison leads the way
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- Figure 17: Leading suppliers of bicycle parts, accessories and clothing, ranked by estimated UK PAC turnover*, 2013/14
- Specialized is leading bicycle supplier by PAC sales
Companies and Brands
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- Madison
- Fisher Outdoor Leisure Ltd
- Zyro Ltd
- Moore Large & Co. Ltd
- Extra (UK) Ltd
- Saddleback Ltd
- Yellow Ltd
- Bicycle manufacturers
Channels to Market
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- Key points
- Halfords Group plc
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- Figure 18: Cycling within the Halfords sales mix, 2013/14 and 2014/15
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- Figure 19: Parts, accessories and clothing sales within the Halfords cycling sales mix, 2012/13-2014/15
- Evans
- Other specialists
- Online channels are constant challenge bricks and mortar rivals
- Wiggle
- Chain Reaction Cycles
- Rapha
- Neos Cycling
Consumer Background
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- Key points
- Approaching two in five internet users ride a bicycle
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- Figure 20: Frequency of cycling, December 2014
- Who cycles?
- Cyclists most likely to ride a mountain bike
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- Figure 21: Type of bicycle ridden most often, December 2014
- Nearly 40% of riders wear a helmet
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- Figure 22: Cycling behaviours and experiences, December 2014
Purchasing of Bicycle Parts
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- Key points
- Inner tubes and tyres are most popular types of bicycle part purchased
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- Figure 23: Purchasing of bicycle parts in the past 12 months, December 2014
- Rubber replacement by cyclists is an important driver of footfall
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- Figure 24: Purchasing of bicycle parts in the past 12 months, by current cyclists, December 2014
Purchasing of Bicycle Accessories
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- Key points
- Lights and locks are main areas of accessory spend
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- Figure 25: Purchasing of bicycle accessories in the past 12 months, December 2014
- More than two fifths of cyclists have bought lights in the past year
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- Figure 26: Purchasing of bicycle accessories in the past 12 months, by current cyclists, December 2014
Purchasing of Cycling Clothing
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- Key points
- Safety to the fore with clothing purchases
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- Figure 27: Purchasing of cycling clothing in the past 12 months, December 2014
- More than one in five cyclists has bought a helmet in the past year
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- Figure 28: Purchasing of cycling clothing in the past 12 months, by current cyclists, December 2014
Attitudes towards Bicycle Parts, Accessories and Clothing
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- Key points
- Brand awareness still an issue in the market
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- Figure 29: Attitudes towards bicycle parts, accessories and clothing, December 2014
- Importance of online channel is clear to see
- Potential for more emphasis on advice/recommendation?
- Growing role of digital publications
- Most frequent riders have highest usage of online channel
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- Figure 30: Attitudes towards bicycle parts, accessories and clothing, by cycling frequency, December 2014
Appendix – Market Size Forecast
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- Figure 31: UK bicycles parts, accessories and clothing market, value forecast scenarios, 2015-20
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