Table of Contents
Executive Summary
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- The market
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- Figure 1: Consumer expenditure* on gambling**, 2009/10-2019/20
- Spending growth returns - but at a slower pace
- Lottery hits jackpot but machine boom continues to slow
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- Figure 2: Consumer expenditure on gambling*, 2013-14
- Market drivers
- Premises planning to focus on improvement over expansion
- Venue experience moves technology to centre stage
- Companies, brands and innovation
- Camelot invests in Lottery brand and platforms
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- Figure 3: National Lottery sales, by segment, 2012/13-2014/15
- The consumer
- Three in five enjoy a flutter
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- Figure 4: Participation in gambling activities, March 2015
- Remote gambling outreaches retail
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- Figure 5: Methods of participation in gambling, March 2015
- Consumer confidence slow to return to gambling
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- Figure 6: Changes to frequency of gambling over the past 12 months, March 2015
- Gamblers slow to raise their stakes
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- Figure 7: Changes to amounts staked on gambling over the past 12 months, March 2015
- WiFi emerges as both a requirement and a risk
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- Figure 8: Services and facilities generating interest in visiting gambling venues more often, or in trying a new one, March 2015
- Gambling adverts making their mark
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- Figure 9: Awareness of gambling advertising and promotions*, by brand, March 2015
- Visibility driving favourability?
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- Figure 10: Gambling brands used after seeing an advertisement or promotion for them, March 2015
- What we think
Issues and Insights
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- Will venues prove upwardly mobile?
- The facts
- The implications
- Are instant outcomes more than a quick win?
- The facts
- The implications
- High visibility: Is the promotional or the physical best?
- The facts
- The implications
Market Drivers
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- Key points
- Tax and regulation keep a lid on gambling premises growth
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- Figure 11: Licensed gambling premises, by activity, March 2012-September 2014
- Spending power slow to return
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- Figure 12: Unemployment rate, 2006-14
- Regulatory focus on gaming machines and lotteries
- Betting shops
- Lotteries
- Bingo a winner in tax regime change
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- Figure 13: Gambling taxation rates, April 2015
- Gambling still a human experience for most
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- Figure 14: Participation in gambling activities during the past four weeks, 2013-15*
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- Figure 15: Past-month participation in bingo, by channel, 2013-14
- Technology focus takes in platforms and content
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- Figure 16: Personal ownership of smartphones and tablets, December 2013-November 2014
- Industry responds to problem gambling pressures
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- Figure 17: Locations used to gamble by GamCare clients, 2011/12-2013/14
- Ageing population raises stakes for 25-34s
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- Figure 18: Projected changes in UK adult population structure, 2014-19
- Smoking issue still out in the open
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- Figure 19: Rates of cigarette smoking in Great Britain, by age: 2008-12
Who’s Innovating?
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- Key points
- Augmented reality heightens the gambling experience
- New-look AGCs build capacity for innovation
- Bingo on the (public) house?
- Shop shows off a new digital side
- Single wallet brings online players into retail
- Vegas style on a UK scale
Market Size and Forecast
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- Key points
- Slowdown in lotteries and machines puts end to growth
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- Figure 20: Consumer expenditure* on retail gambling**, 2009/10-2019/20
- Forecast
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- Figure 26: Forecast of consumer expenditure* on retail gambling**, 2009/10-2019/20
- Forecast methodology
Segment Performance
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- Key points
- Another record year for lotteries
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- Figure 21: UK gambling market, by segment, 2011/12-2013/14
- Scratchcard sales drive record year for National Lottery
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- Figure 22: National Lottery sales, by segment, 2012/13-2014/15
- Back to bookmakers’ roots as machine boom stalls?
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- Figure 23: Consumer expenditure on gambling in betting shops*, by segment, 2011/12-2013/14
- Casinos keep games on top of the table
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- Figure 24: Consumer expenditure on gambling in casinos, by segment, 2011/12-2013/14
- Opportunity knocks to reverse bingo’s decline
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- Figure 25: Consumer expenditure on gambling in licensed bingo clubs*, by segment, 2012-14**
- Arcades ready to invest in fightback
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- Figure 26: Consumer expenditure in arcades*, by segment, 2011/12-2013/14
Market Share
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- Key points
- Major players continue to gain betting shop share
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- Figure 27: UK betting shops, by operator, March 2012-September 2014
- Can new bingo player buck the trend of small chains’ decline?
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- Figure 28: UK bingo clubs, by operator, March 2012-September 2014
- Rank and Genting top of the casino tables
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- Figure 29: UK casinos, by operator, March 2012-March 2014
- Arcade acquisition adds a new national name
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- Figure 30: UK amusement arcades, by category, March 2012-September 2014
- National Lottery rolls out, Health Lottery scales back
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- Figure 31: National lottery and Health Lottery retail networks, 2015
Companies and Products
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- Key points
- Camelot Lotteries UK Limited
- Recent activity
- Financials
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- Figure 32: Camelot financial performance, 2009/10-2013/14
- Future strategy
- William Hill Plc
- Recent activity
- Financials
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- Figure 33: William Hill retail key financials, 2013-14
- Future strategy
- Gala Coral Group
- Recent activity
- Financials
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- Figure 34: Gala Coral financials, Gala Retail division, 2013-14
- Future strategy
- Rank Group
- Recent activity
- Financials
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- Figure 35: Rank Group financials, Grosvenor Casinos division, 2013-14
- Future strategy
- Sportech
- Recent activity
- Financials
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- Figure 36: Sportech Plc key financials, 2013-14
- Future strategy
- Talarius
- Recent activity
- Financials
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- Figure 37: Talarius key financials, 2013-14
- Future strategy
Brand Communication and Promotion
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- Key points
- Camelot cuts back while bookies bet big ahead of PoC
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- Figure 38: UK retail gambling operators’ advertising expenditure*, by sector, 2012-14
The Consumer – Gambling Activities
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- Key points
- Lottery play proves up to scratch
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- Figure 39: Participation in gambling activities, March 2015
- Older players drawn to individual causes
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- Figure 40: Participation in lottery gambling, March 2015
- Creating ‘regular occasionals’ in the female betting market
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- Figure 41: Participation in betting, March 2015
- Pub play puts gaming machines in the social gambling spotlight
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- Figure 42: Participation in gaming machine play, by location, March 2015
- Non-gamblers committed to staying that way
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- Figure 43: Interest in future participation in gambling activities, March 2015
The Consumer – Methods of Gambling
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- Key points
- Retail gambling pushed into minority status
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- Figure 44: Methods of participation in gambling, March 2015
- Lottery slow to pick up the phone
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- Figure 45: Participation in lottery games, by method of participation, March 2015
- Rise of football betting gives pools play upward mobility
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- Figure 46: Participation in gambling via smartphone or tablet, by gambling activity, March 2015
The Consumer – Frequency of Gambling
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- Key points
- Gamblers reluctant to play more often
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- Figure 47: Changes to frequency of gambling over the past 12 months, March 2015
- Lotto price rise still casting a long shadow
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- Figure 48: Changes in frequency of participation in gambling, by gambling activity, March 2015
- Declining footfall hits high street gambling
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- Figure 49: Changes in frequency of participation in gambling, by method of gambling, March 2015
The Consumer – Spending on Gambling
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- Key points
- Spending trends track changes in frequency
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- Figure 50: Changes to amounts staked on gambling over the past 12 months, March 2015
- Little and often beats betting bigger
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- Figure 51: Changes in spending on gambling, by changes in frequency of gambling, March 2015
- Social gambling a non-tech alternative for growth
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- Figure 52: Changes in spending on gambling, by method of gambling, March 2015
The Consumer – Incentives to Visit a Gambling Venue
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- Key points
- Free WiFi – Friend or foe?
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- Figure 53: Services and facilities generating interest in visiting gambling venues more often, or in trying a new one, March 2015
- Extending the venue experience through technology
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- Figure 54: Services and facilities generating interest in visiting gambling venues more often, or in trying a new one, by interest in free WiFi access, March 2015
The Consumer – Gambling Advertising
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- Key points
- Gambling advertising hard to miss
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- Figure 55: Awareness of gambling advertising and promotions, March 2015
- Shop windows put bookmakers in the shop window
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- Figure 56: Awareness of betting advertising, by brand and medium, March 2015
- Narrower targeting in a broader media landscape
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- Figure 57: Awareness of gambling advertising on television and other media, by gender and selected brands, March 2015
The Consumer – Influence of Advertising on Gambling Choices
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- Key points
- Quantity vs quality the key decision for brands
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- Figure 58: Gambling brands used after seeing an advertisement or promotion for them, March 2015
- Connecting with customers on common ground
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- Figure 59: Gambling brands used after seeing a sport event or team sponsorship by them, March 2015
Appendix – Market Size and Forecast
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- Figure 60: Forecast of consumer expenditure* on gambling**, 2014-15-2019-20
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