What you need to know

The video game market is poised for impressive growth as the younger generations become adults and gain increased spending power. The major challenge for many gaming brands moving forward will be in meeting the diverse needs of their target audiences and maintaining engagement among new and even more diverse generations of gamers.


This report focuses on consumers’ behaviors and attitudes regarding playing video games. Video game platforms, including video game consoles, are discussed for context but are covered in greater detail in other gaming reports.

For the purposes of this report, Mintel has used the following definitions:

Video games

Any electronic game that is played by controlling digital characters or objects, including games played on video game consoles, smartphones, tablets, and computers (eg Candy Crush Saga, online card and board games, Call of Duty).

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