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Attitudes toward Gaming - US - June 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Attitudes toward Gaming - US - June 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

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Attitudes toward Gaming - US - June 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Platforms Used to Play Video Games
Time Spent Playing Video Games
Video Game Purchasing and Spending Trends
Video Game Genres Played
Consumers’ Opinions Regarding Gaming
Kids and Video Games
Teens and Video Games
Correspondence Analysis
Repertoire Analysis of Video Game Genres Played
Cluster Analysis

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Attitudes toward Gaming - US - June 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Attitudes toward Gaming - US - June 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Consumer
Search

What you need to know

The video game market is poised for impressive growth as the younger generations become adults and gain increased spending power. The major challenge for many gaming brands moving forward will be in meeting the diverse needs of their target audiences and maintaining engagement among new and even more diverse generations of gamers.

Definition

This report focuses on consumers’ behaviors and attitudes regarding playing video games. Video game platforms, including video game consoles, are discussed for context but are covered in greater detail in other gaming reports.

For the purposes of this report, Mintel has used the following definitions:

Video games

Any electronic game that is played by controlling digital characters or objects, including games played on video game consoles, smartphones, tablets, and computers (eg Candy Crush Saga, online card and board games, Call of Duty).

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