What you need to know
The holiday hire car market is forecast to grow steadily, supported by a strong holiday market, a resilient Pound against the euro and low petrol prices. There are a number of opportunities for car hire companies to engage with younger consumers particularly for shorter hire terms and alternative fuel cars. However, prices and fees remain a key factor for the vast majority of consumers.
Products covered in this report
For the purposes of this report, holiday car hire is restricted to overseas use only. It excludes any business use, any non-holiday leisure use and any use in the domestic market. Bookings may be made in the UK, but the primary use for a vehicle must be for a holiday abroad.
An adult, for the purposes of Mintel’s research, is anyone aged 16 or over.
Back to top
