This report will answer the following key questions:

• What types of haircare products are increasingly being used by Brazilian consumers?

• Does the use of treatment products improve how consumers feel about their hair?

• Can seasonal products – designed to be used during specific seasons of the year – attract Brazilian consumers?

• What are the international trends in the haircare category that could also be appealing to Brazilian consumers?

This report covers haircare products for men and women, as well as unisex products. Market data is based on sales in all retail channels, including direct sales to consumers, but it excludes the professional sector (products sold in beauty salons).

Market data includes:

• Shampoos: regular rinse-out shampoo, 2-in-1 shampoo, 3-in-1 shampoo, shampoo for afro/ethnic hair, shampoo for men, antidandruff shampoo, medicated shampoo, problem hair;

• Conditioners: leave-in, rinse-out, treatment masks;

• Hairstyling products (eg, mousse, gel, spray, wax, etc).

The following haircare segments were included in the consumer section:

• Rinse-out shampoo;

• Dry or leave-in shampoo;

• Rinse-out or leave-in conditioners;

• Hair treatments or masks/lotions;

• Hair oil (eg, argan oil, maleluca oil);

• Hairspray, gel, mousse and foam;

• Professional products (sold in beauty salons);

• Heat protection products;

• Hair serum.

The following products are excluded from this report: hair colorants.