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Oral Care - US - May 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Oral Care - US - May 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Oral Care - US - May 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Oral Care Product Usage
Oral Care Attitudes
Interest in New Products
Dentist Visits
Children’s Oral Care

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Oral Care - US - May 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Oral Care Products
What’s Working?
What’s Struggling?
What’s Next?

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Oral Care - US - May 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
Search

What you need to know

Sales within the oral care market remain steady, benefiting from widespread product usage. Opportunities exist in the $7.2 billion category for brands to increase the frequency of product usage, especially through portable oral care products, and a focus on new product innovations within the floss/accessories/tools segment. Additionally, brands can benefit from educating consumers on proper children’s oral care.

Definition

For the purposes of this report, Mintel has defined the oral care market as follows:

  • Toothpaste

  • Manual and power toothbrushes (battery operated and electric)

  • Mouthwash and rinses

  • Dental floss, dental accessories, and dental tools

  • Bleaching/whitening kits

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