Table of Contents
Introduction
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- Key themes of the report
- Definition
- Data sources
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Passenger cars by engine type, RoI, 2014
- Forecast
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- Figure 2: Indexed total new car registrations, IoI, NI and RoI, 2010-20
- Market factors
- Decline in fuel costs
- Improving consumer confidence
- Consumers less likely to use savings to buy a car in future
- Changing household composition could alter types of cars bought
- Innovations
- The consumer
- Seven in 10 personally own a car
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- Figure 3: Ownership of a car, NI and RoI, March 2015
- Irish drivers most likely to own a second-hand car
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- Figure 4: When consumers bought their car, and if it was new or second-hand, NI and RoI, March 2015
- Using savings the most common method of funding a car purchase
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- Figure 5: Types of funding used for the last car that consumers bought or leased, NI and RoI, March 2015
- Consumers see second-hand cars as better value for money
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- Figure 6: Agreement with statements relating to buying cars, NI and RoI, March 2015
- What we think
Issues and Insights
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- What impact has improving consumer confidence had on the Irish automotive industry?
- The facts
- The implications
- What types of car ownership arrangements are common in Ireland?
- The facts
- The implications
- How do consumers fund the purchase or lease of a vehicle?
- The implications
- How important are insurance/road tax considerations when choosing a car to buy?
- The facts
- The implications
Market Overview
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- Key points
- Petrol and diesel price decline
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- Figure 7: Crude oil price per barrel, global, March 2010-March 2015
- Figure 8: Road fuel prices (monthly), for unleaded petrol and diesel, UK (including NI), January 2013 to March 2015
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- Figure 9: Road fuel prices (monthly), for unleaded petrol and diesel, RoI, January 2013 to April 2015
- Prices may be lower, but motorists are not driving more
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- Figure 10: How consumers rate their current financial situation, NI and RoI, March 2014 and 2015
- Consumer confidence improves, paving way for car spending
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- Figure 11: Consumer Confidence Index, NI, January 2012 -March 2015
- Figure 12: Consumer Confidence Index, RoI, January 2021- March 2015
- Savings deposits from Irish households show slow growth
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- Figure 13: Total deposits from private households, RoI and NI, 2010-20
- Demand for car financing set to grow?
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- Figure 14: Household savings ratio as proportion of household income, UK (including NI) and RoI, actual and forecast, 2008-15
- Changes to household sizes will impact upon the types of cars bought
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- Figure 15: Household size projections, NI, 2012-20
- Figure 16: Household sizes, RoI, 1991-2011
Market Size and Forecast
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- Key points
- New car registrations grow by a fifth
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- Figure 17: Total new car registrations, IoI, NI and RoI, 2010-20
- Market recovery set to continue between 2015 and 2020
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- Figure 18: Indexed total new car registrations, IoI, NI and RoI, 2010-20
- Volkswagen top brand for 2014
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- Figure 19: New car registrations, by top 10 brands of cars, RoI, 2010-15
- Strong growth of electric and hybrid car registrations
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- Figure 20: Passenger cars by engine type, RoI, 2012-14
- Electric and hybrid car sales growing
- Hatchback and saloon cars account for 60% of new cars in RoI
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- Figure 21: Top selling types of cars (body type), RoI, 2014 and 2015
Strengths and Weaknesses
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- Strengths
- Weaknesses
Companies and Innovations
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- Key facts
- Innovations
- Mercedes-Benz launches its new range of self-drive cars
- BMW launches its new car with self-parking technology
- Audi opens the next chapter in car innovation with its new Audi A3 Sportback e-tron
- Company profiles
- Agnew Group
- Key facts
- Recent developments
- Audi Ireland
- Key facts
- Recent developments
- BMW Ireland
- Key facts
- Recent developments
- Charles Hurst
- Key facts
- Recent developments
- Donnelly Group
- Key facts
- Recent developments
- Ford Ireland
- Key facts
- Recent developments
- Mercedes-Benz Ireland
- Key facts
- Recent developments
- MSL (Motor Services Limited) Motor Group
- Key facts
- Recent developments
- Nissan Ireland
- Key facts
- Recent developments
- Opel Ireland
- Key facts
- Recent developments
- Peugeot Ireland
- Key facts
- Recent developments
- Renault Ireland
- Key facts
- Recent developments
- Toyota Ireland
- Key facts
- Recent developments
The Consumer – Car Ownership and When Last Car Was Purchased
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- Key points
- Majority of Irish consumers personally own a car
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- Figure 22: Ownership of a car, NI and RoI, March 2015
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- Figure 23: Ownership of a car, by gender, NI and RoI, March 2015
- Ownership lower among the young
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- Figure 24: Ownership of a car, by age, NI and RoI, March 2015
- Lack of driving licence main barrier for those who do not own a car
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- Figure 25: Reasons that consumers do no currently personally own a car, NI and RoI, March 2015
- NI women and consumers of low affluence less likely to have a driving licence
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- Figure 26: Consumers who do not currently own a driving licence, by gender and social grade, NI and RoI, March 2015
- Irish consumers most likely to own a second-hand car bought over two years ago
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- Figure 27: When consumers bought their car, and if it was new or second-hand, NI and RoI, March 2015
- Mature consumers most likely to own a new car
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- Figure 28: When consumers bought new cars, by gender and age, NI and RoI, March 2015
The Consumer – Methods Used to Purchased Last Car
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- Key points
- Half of buyers used savings
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- Figure 29: Types of funding used for the last car the car that consumers bought or leased, NI and RoI, March 2015
- More mature consumers more likely to use savings to fund car purchasing
- Over one in five uses part-exchange to finance car
- RoI consumers twice as likely to use a personal loan to pay for car
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- Figure 30: Consumers who used took out a personal loan (eg from a bank or building society), by gender, NI and RoI, March 2015
The Consumer – Attitudes towards Automotive Retailing
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- Key points
- Second-hand cars seen as better value
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- Figure 31: Agreement with statements relating to buying cars, NI and RoI, March 2015
- C2DEF consumers in NI more likely to opt for second-hand motors
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- Figure 32: Agreement with the statement ‘Second-hand cars are better value for money than new cars’, by gender and social class, NI and RoI, March 2015
- RoI consumers show strong intentions to use price comparison sites in the future
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- Figure 33: Agreement with the statement ‘I am more likely to use price comparison sites when buying a car in future’, by age, NI and RoI, March 2015
- Greater demand for road tax/insurance information when buying a car
- Irish men more likely to enjoy the car buying process; women tend to be more stressed
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- Figure 34: Agreement with statements relating to buying a car, by gender, NI and RoI, March 2015
Appendix
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- NI Toluna data
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- Figure 35: If consumers personally own a car, by demographics, NI, March 2015
- Figure 36: When consumers bought their car, and if it was new or second-hand, NI and RoI, March 2015, by demographics, NI, March 2015
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- Figure 37: Reasons that consumers do no currently personally own a car, by demographics, NI, March 2015
- Figure 38: Types of funding used for the last car the car that consumers bought or leased, NI, March 2015
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- Figure 39: Types of funding used for the last car the car that consumers bought or leased, NI, March 2015 (continued)
- Figure 40: Agreement with statements relating to purchasing cars, by demographics, NI, March 2015
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- Figure 41: Agreement with statements relating to purchasing cars, by demographics, NI, March 2015 (continued)
- Figure 42: Agreement with statements relating to purchasing cars, by demographics, NI, March 2015 (continued)
- RoI Toluna data
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- Figure 43: If consumers personally own a car, by demographics, RoI, March 2015
- Figure 44: When consumers bought their car, and if it was new or second-hand, by demographics, RoI, March 2015
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- Figure 45: Reasons that consumers do no currently personally own a car, by demographics, RoI, March 2015
- Figure 46: Types of funding used for the last car the car that consumers bought or leased, RoI, March 2015
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- Figure 47: Types of funding used for the last car the car that consumers bought or leased, RoI, March 2015 (continued)
- Figure 48: Agreement with statements relating to purchasing cars, by demographics, RoI, March 2015
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- Figure 49: Agreement with statements relating to purchasing cars, by demographics, RoI, March 2015 (continued)
- Figure 50: Agreement with statements relating to purchasing cars, by demographics, RoI, March 2015 (continued)
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