Table of Contents
Issues and Insights
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- Internet pureplayers are way ahead of department stores in clothing
- The facts
- The implications
- Department stores can attract younger consumers online
- The facts
- The implications
Spending and Inflation – Department Store Categories
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- Key points
- Consumer spending
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- Figure 5: Germany: Spending on key department store product markets, (incl. VAT), at current prices, 2009-14
- Retail and consumer confidence
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- Figure 6: Germany: Consumer confidence and retail confidence levels, January 2014-February 2015
- Inflation
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- Figure 7: Germany: Harmonised indices of consumer prices: Annual % change, 2010-Dec 2014
- Figure 8: Germany: Harmonised indices of consumer prices: Annual % change, 2010-14
Department Stores’ Share of Clothing and Beauty Markets
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- Key points
- Department stores now only the fourth largest channel for clothing
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- Figure 9: Germany: Estimated channels of distribution for clothing, 2013
- Figure 10: Germany: Estimated distribution of consumer spending on clothing, by value, in € (incl VAT), 2012-14
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- Figure 11: Germany: Retailers used to buy clothes in-store or online in the last 12 month, Germany, August 2014
- Department stores’ share of the beauty market
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- Figure 12: Germany: Channels of distribution for personal care products, 2013
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- Figure 13: Germany: Retailers used to purchase make-up, skincare products, fragrances and/or aftershave products, November 2014
Department Store Sector Size and Forecast
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- Key points
- Department store sector sales fall slightly to €6.5bn
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- Figure 14: Germany: Mixed goods retail sales (excl. VAT), 2009-14
- Figure 15: Germany: Mixed goods retail sales forecasts (excl. VAT), 2015-2020
- Leading department stores – Financials and outlets
- Key points
- Midmarket operators beset by stagnant or declining sales
- Galeria Kaufhof seems more secure while Karstadt struggles on
- Premium segment
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- Figure 16: Germany: Leading department stores retailers’ net revenues, 2012-14
- Figure 17: Germany: Leading department store retailers’ store numbers, 2012-14
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- Figure 18: Germany: Leading department store retailers’ annual sales per outlet, 2012-14
Leading Department Stores - Market Shares
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- Figure 19: Germany: Leading department store retailers’ shares of Mixed goods retailers’ sales, 2012-14
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Online
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- Key points
- The online shopper
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- Figure 20: Germany: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2010-14
- Department stores online
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- Figure 21: Germany: Online visitor data, September 2014
The Consumer – Where They Shop
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- Key points
- What we asked
- Where they shop: Galeria Kaufhof most popular
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- Figure 22: Germany: The consumer: Department stores purchased from in the past six months, whether in-store or online, February 2015
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- Figure 23: Germany: The consumer: Department stores visited and purchased from in the past six months, February 2015
- The online/offline split
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- Figure 24: Germany: The consumer: Department stores purchased from in the past six months, in-store and online, February 2015
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- Figure 25: Germany: The consumer: Department stores visited and purchased from online in the past six months, February 2015
- Customer profiles
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- Figure 26: Germany: The consumer: Department stores visited in the past six months, whether in-store or online, average age and affluence, February 2015
The Consumer – Attitudes to Shopping at Department Stores
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- Key points
- What we asked
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- Figure 27: Germany: The consumer: Attitudes to department stores, February 2015
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- Figure 28: Germany: The consumer: Attitudes to department stores, February 2015
Galeria Kaufhof
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- What we think
- Management shakeup poses a risk
- Still a long way from modest online target
- Perennial question of Karstadt merger off the table for now
- Company background
- Company performance
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- Figure 29: Galeria Kaufhof: Group financial performance, 2009/10-2013/14
- Figure 30: Galeria Kaufhof: Outlet data, 2009/10-2013/14
- Retail offering
Karstadt (Signa Retail)
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- What we think
- Management instability unhelpful for prospects
- Goes ahead with further restructuring
- All back under one roof for now
- Long-term outlook for core department store business in the balance
- Needs to kick start online sales to provide growth
- Company background
- Company performance
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- Figure 31: Karstadt Group (Signa retail): Group financial performance, 2009/10-2013/14
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- Figure 32: Karstadt Group (Signa Retail): Outlet data, 2009/10-2013/14
- Retail offering
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