Social media use is now well ingrained among UK consumers with 76% of adults aged 16+ having accessed social networks online. Meanwhile, 75% of UK adults aged 16+ now own a smartphone, and 62% of internet users aged 16+ accessed the internet via their smartphone in the three months to November 2014. Foodservice operators are now beginning to explore these channels, though their presence remains limited. For example, digital technology is helping brands to insert themselves more seamlessly into consumers’ lifestyles.

Furthermore, in order to capitalise on opportunities from rising consumer confidence in 2015, foodservice operators are also looking to digital solutions to remain top of mind amongst core users and to create additional revenue streams.

Definition

This report looks at consumers’ use of and attitudes towards digital technologies and platforms in the foodservice market. It highlights a number of key areas of development in the eating out market at present, such as social media platforms, smartphone technology and website design and their effects on consumer habits.

This can be investigated from a number of angles, however, due to the diverse nature of this subject not all areas can be explored within the remit of this report.

This report is primarily based on Mintel’s exclusive primary research of consumer attitudes and Mintel’s observations of the trends in the UK dining out market.

Crown copyright material is reproduced with the permission of the Controller of HMSO and the Queen’s Printer for Scotland.

Abbreviations

GBK Gourmet Burger Kitchen
NFC Near Field Communication
QR Quick Response
SEO Search Engine Optimisation
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