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Residential Flooring - US - April 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Residential Flooring - US - April 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Factors

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Residential Flooring - US - April 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Flooring Ownership, Purchase, and Purchase Intent
Reasons for Purchasing New Flooring
Rooms in Which New Flooring was Installed
Most Important Flooring Attributes
Interest in Flooring Features and Benefits
Flooring Attitudes and Behaviors

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Residential Flooring - US - April 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Residential Flooring
What’s Working?
What’s Struggling?
What’s Next?

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Residential Flooring - US - April 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Search

What you need to know

An improving economy and a strengthening home renovation market have helped the $21 billion residential flooring market notch steady gains since 2010. Looking ahead, further improvement in the broader economy should help drive continued growth. While the need to replace old or worn out flooring is the most commonly cited reason for purchasing new flooring, category competitors can accelerate growth, by tapping into more discretionary motivations.

Definition

Residential flooring is defined as any floor covering used for private residences. This report excludes commercial/public flooring purchases.

The report covers the following flooring types:

  • Wall-to-wall carpeting

  • Carpet tiles

  • Ceramic floor and wall tile

  • Stone and marble flooring

  • Hardwood flooring

  • Vinyl sheet and floor tile

  • Laminate flooring

  • Rubber flooring

  • Linoleum

  • Area rugs.

The report covers products that homeowners buy and/or install for themselves, as well as products installed for consumers by professional homebuilders, contractors, and management companies in advance of or following the sale of a residence.

This report builds on the analysis presented in Mintel’s Residential Flooring – US, April 2014 report, as well as the April 2013, March 2012, July 2011, and August 2010 reports of the same title.

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