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Color Cosmetics - Brazil - April 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

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Color Cosmetics - Brazil - April 2015
Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues and Insights
Market and Forecast

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Color Cosmetics - Brazil - April 2015
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Trend Application
The Consumer – Use of Color Cosmetics
The Consumer – Price Consumers are Willing to Pay
The Consumer - Behavior toward Using Color Cosmetics
The Consumer – Behavior toward Buying Color Cosmetics
The Consumer – Benefits of Color Cosmetics

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Color Cosmetics - Brazil - April 2015
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who is Innovating?
Market Share
Companies and Brands
Search
“The color cosmetics market grew 8% from 2013-14, which represents an increase of 2.2 p.p compared to the growth of the previous year. Some of the factors influencing this growth (besides the expanding middle-class, and higher participation of women in the workforce), are innovations of national brands and the arrival of new international brands to the Brazilian market. ”
– Juliana Martins, Beauty and Personal Care Analyst

This report will cover the following issues:

  • What are the most popular color cosmetics among Brazilian women?

  • Which color cosmetics are Brazilian consumers willing to pay more for?

  • Do specialized beauty websites and makeup tutorials influence Brazilian women when it comes to buying color cosmetics?

  • What defines Brazilian women’s color cosmetics shopping behavior? How many times a year do they buy these products?

  • What are the most popular benefits in color cosmetics among Brazilian women?

Definition

This report covers face, eye, lip, and nail makeup for women. Market data is based on sales through all retail channels, including direct to consumer and selective outlets.

Market data and the consumer sections include the following four categories of cosmetics:

  • Face makeup: foundation, blushers, concealers, bronzers, powders, and primers.

  • Eye makeup: eye shadows, eyeliners, eyebrow pencils, eyebrow powders, and mascaras.

  • Lip makeup: lipsticks, lip glosses, and lip liners.

  • Nail: nail varnishes and polishes.

The following products were excluded: nail polish removers, medicinal products (eg, lip protectors), fake nails, and eyelashes.

In addition, some segments were included in the consumer section, but not in the market data:

  • Face makeup: BB cream (blemish balm cream) and CC cream (color control cream).

Abbreviations

Abihpec Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos (Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry)
ABF Associação Brasileira de Franchising (Brazilian Franchise Association)
BB cream Blemish Balm Cream
CC cream Color Control Cream
Cofins Contribuição para Financiamento da Seguridade Social (Contribution to Social Security)
FDA Food and Drug Administration
GNPD Global New Products Database
IBGE Brazilian Institute of Geography and Statistics (Instituto Brasileiro de Geografia e Estatística)
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