What you need to know

The women’s haircare market has seen consistent growth, thanks to the essential hygiene nature of products such as shampoo, coupled with the interest in appearance-driven NPD (New Product Development), primarily in the prestige sector. The focus on hair treatments has seen retail value sales in the segment grow 2.4% from 2013-14 to reach £1.44 billion.

The women’s haircare market is challenged by changing product usage, with traditional styling products falling from favour and natural botanical oils threatening leave-in conditioners and serums. Inspiring an older female audience and expanding product repertoires are essential for returning the market to a faster pace of growth.

Products covered in this report

Within this report, Mintel defines ‘women’s haircare’ as all haircare that is not specifically targeted at men. Accordingly, all market and launch information includes data for unisex haircare.

  • Shampoos: All types of shampoo for washing hair including beauty or standard shampoos as well as anti-dandruff/medicated types. Also includes two-in-one shampoo and conditioner and dry shampoo.

  • Conditioners and treatments: Rinse-out and leave-in conditioners, intensive treatments such as hot oils, serums, masks and sprays.

  • Styling products: All products that are used to style, sculpt or fix the hair. These include mousses, gels, gel sprays, jelly, styling sprays, lotions, serums, gums, glue, paste, mud, clay, waxes, creams, milks, styling water, glosses and hairsprays.

Sales of shampoo, conditioner and styling products through all retail outlets and sold by hair salons for home use are covered by this report.

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