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Shampoo, Conditioner and Hairstyling Products - US - April 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Shampoo, Conditioner and Hairstyling Products - US - April 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Shampoo, Conditioner and Hairstyling Products - US - April 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Hair Type
Hair Type by Product Usage
Shampoo Usage
Conditioner Usage
Styling Product Usage
Usage of Hair Treatments, Oils, and Serums
Haircare Purchase Influencers
Attitudes toward Hairstyling
Interest in New Products
Benefits of Anti-aging Haircare
Benefits of BB and CC Hair Creams

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Shampoo, Conditioner and Hairstyling Products - US - April 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Shampoo, Conditioner, and Hairstyling Products
What’s Working?
What’s Struggling?
What’s Next?

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Shampoo, Conditioner and Hairstyling Products - US - April 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
Search

What you need to know

The shampoo, conditioner, and hairstyling product market is stable, posting steady gains of 2-3% on a yearly basis since 2011, with similar growth trends expected through 2019. Current hairstyle trends and consumer perceptions of having healthy hair are driving sales of conditioners, shampoo alternatives, and smoothing products. Looking forward, category growth will continue to be inspired by skincare trends as well as the growing diversity of haircare consumers.

Definition

This report covers the US market for shampoo, conditioner, and hairstyling products, which is defined as follows:

  • Shampoo, including anti-dandruff formulas and dry shampoo

  • Conditioner, including leave-in and rinse-out products

  • Hairstyling products including gel, mousse, cream, oil, putty, and other texturizers

  • Hairspray/spritz

This report does not include hair color (see Mintel’s Home Hair Color—US, February 2015) or other chemical treatments such as perms, relaxers, or keratin straighteners. In addition, this report only covers the at-home haircare market and does not include salon services.

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