What you need to know

The shampoo, conditioner, and hairstyling product market is stable, posting steady gains of 2-3% on a yearly basis since 2011, with similar growth trends expected through 2019. Current hairstyle trends and consumer perceptions of having healthy hair are driving sales of conditioners, shampoo alternatives, and smoothing products. Looking forward, category growth will continue to be inspired by skincare trends as well as the growing diversity of haircare consumers.


This report covers the US market for shampoo, conditioner, and hairstyling products, which is defined as follows:

  • Shampoo, including anti-dandruff formulas and dry shampoo

  • Conditioner, including leave-in and rinse-out products

  • Hairstyling products including gel, mousse, cream, oil, putty, and other texturizers

  • Hairspray/spritz

This report does not include hair color (see Mintel’s Home Hair Color—US, February 2015) or other chemical treatments such as perms, relaxers, or keratin straighteners. In addition, this report only covers the at-home haircare market and does not include salon services.

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