"The salty snacks category has great potential to continue growing in the country, both from consumers’ and the industry’s point of view. This is because consumers are increasingly pressed for time, prioritizing quick foods, such as salty snacks, and the industry, influenced by sporting events taking place in Brazil, is compelled to invest more in production and product innovation in the category."
In this report, we will answer some key questions, such as:
It is possible to increase consumption of peanuts/other nuts by socioeconomic group AB?
How can salty snacks stand out in the “afternoon snack” consumption occasion?
How can women aged 16-24 be influenced to see salty snacks more as a healthy option?
Are there opportunities to increase consumption of salty snacks with sauces/dips?
Snacks market
Market Size, Forecast, and Share of Processed Salty Snacks in Brazil includes fruit-based snacks, chips (potato and rice), peanuts/other nuts and other types of salty snacks (potato, rice, corn, popcorn, pretzel snacks, meat-, fish-, and seafood-based snacks. Market Size is based on sales in all retail channels, including direct sales. Consumer research is based on all products cited above, except fruit-based snacks and meat-, fish-, and seafood-based snacks.
Abbreviations and currency
| ABICAB | Associação Brasileira da Indústria de Chocolate, Cacau, Amendoim, Balas e Derivados (Brazilian Cocoa, Chocolate, Peanut and Candies Manufacturers Association) |
| US | United States of America |
| IBGE | Instituto Brasileiro de Geografia e Estatística (Brazilian Institute of Geography and Statistics) |
| p.p. | Percentage Points |
| R$ | Brazilian Real |
