Table of Contents
Executive Summary
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- The market
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- Figure 1: Best and worst case forecast of UK sales of men’s outerwear, 2009-19
- Market drivers
- Declining youth population poses a challenge
- Male obesity on the rise
- Companies, brands and innovation
- Brand research
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- Figure 2: Attitudes towards and usage of selected brands, January 2015 and November 2014
- Figure 3: Attitudes, by brand, January 2015 and November 2014
- The consumer
- Men buy clothes, but also add to savings
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- Figure 4: Activities men have done in the last three months, January 2014 and 2015
- Over one fifth of men wear plus-sizes
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- Figure 5: Men’s UK clothing size/waist sizes, January 2015
- Primark leads
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- Figure 6: Retailers from where men bought clothing for themselves in the last 12 months, split by in-store and online, January 2015
- Men spend the same, while women cut back
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- Figure 7: Changes in shopping behaviour for number of items of clothing bought and amount spent in the last 12 months, January 2015
- Three in ten men buy clothes on sale
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- Figure 8: Male shopping behaviour when buying clothes in-store or online, January 2015
- Smart fitting rooms pique male interest
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- Figure 9: Men’s attitudes to innovations when shopping for clothes in-store and online, January 2015
- What we think
Issues and Insights
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- How has the menswear market performed?
- The facts
- The implications
- What are the opportunities for growth?
- The facts
- The implications
- What innovations can help to drive interest in the menswear market?
- The facts
- The implications
Trend Application
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- Guiding Choice
- Make it Mine
- The Big Issue
Market Environment
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- Key points
- Declining youth population poses a challenge
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- Figure 10: Trends in the age structure of the UK male population, 2009-19
- Promising employment projections
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- Figure 11: Male employment and unemployment, 2009-19
- Obesity on the rise
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- Figure 12: Proportion of overweight and obese males aged 16+, 2007-13
- Men’s finances remain steady
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- Figure 13: How respondents describe their financial situation, by gender, January 2015
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- Figure 14: Current financial situation compared with a year ago, by gender, January 2015
- 53% of men now own a tablet
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- Figure 15: Household ownership of computers, tablets and e-readers, by gender, December 2014
- Three quarters own a smartphone
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- Figure 16: Personal ownership of mobile phones, by gender, December 2014
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Creative marketing
- Fashion for the big screen
- Pushing into menswear
- Marketing at festivals
- New hub for men’s wedding style advice
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- Figure 17: Screenshot from Hackett’s wedding style platform, The Stag
- A suit to travel In
- Blurring the gender lines
Market Size and Forecast
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- Key points
- Menswear grows by 4.5% in 2014
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- Figure 18: Best and worst case forecast of UK sales of men’s outerwear, 2009-19
- Menswear to grow by 22% by 2019
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- Figure 19: UK sales of men’s outerwear and current prices, 2009-19
- Factors used in the forecast
Space Allocation Summary
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- Key points
- Formal-casual split
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- Figure 20: Retailers of menswear: Formal – Casual space allocation, October 2014
- Space allocations: Detailed estimates
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- Figure 21: Broad range clothing retailers, detailed space allocations for menswear, October 2014
- Figure 22: Broad range clothing retailers and supermarket chains, detailed space allocations for menswear, October 2014
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- Figure 23: Menswear specialists, detailers space allocation estimates, October 2014
- Estimated sales breakdown
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- Figure 24: Leading clothing retailers, estimated sales by product, 2014
- Sales densities
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- Figure 25: Leading clothing retailers, estimated sales densities by product, 2014
- Market shares
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- Figure 26: Leading clothing retailers, estimated market shares for menswear, 2014
Brand Research – Menswear
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- What you need to know
- Brand map
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- Figure 27: Attitudes towards and usage of selected brands, January 2015 and November 2014
- Key brand metrics
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- Figure 28: Key metrics for selected brands, January 2015 and November 2014
- Brand attitudes: Primark is strongly defined by value
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- Figure 29: Attitudes, by brand, January 2015 and November 2014
- Brand personality: Ted Baker has an exclusive image
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- Figure 30: Brand personality – Macro image, January 2015 and November 2014
- Primark’s image of value results in stronger perception of being basic
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- Figure 31: Brand personality – Micro image, January 2015 and November 2014
- Brand analysis
- Zara has more in common with higher end brands than other fast fashion retailers
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- Figure 32: User profile of Zara, January 2015
- Next benefits from a strong all-round image
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- Figure 33: User profile of Next, January 2015
- Primark has a strong value element driving usage
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- Figure 34: User profile of Primark, January 2015
- Marks & Spencer continues to score highly for trust among men
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- Figure 35: User profile of Marks & Spencer, November 2014
- Ted Baker is considered exclusive and stylish but expense puts some off
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- Figure 36: User profile of Ted Baker, January 2015
- Fat Face shows signs of growth among older age groups
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- Figure 37: User profile of Fat Face, January 2015
- New Look can capitalise on awareness to create viable option for men
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- Figure 38: User profile of New Look, January 2015
- Debenhams has fashion focus but is most likely to be seen as boring or tired
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- Figure 39: User profile of Debenhams, November 2014
- Brand headline
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- Figure 40: User profile of White Stuff, January 2015
- Topshop/Topman scores highly among narrow group of young men
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- Figure 41: User profile of Topshop/Topman, January 2015
The Consumer – Men’s Spending Priorities
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- Key points
- Men buy clothes, but also add to savings
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- Figure 42: Activities men have done in the last three months, January 2014 and 2015
- Gender gap between purchasing of clothes narrows
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- Figure 43: Spending habits for clothing, footwear and accessories, by gender, December 2014
The Consumer – Male Clothes Sizes
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- Key points
- What we asked
- Over one fifth of men wear plus-sizes
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- Figure 44: Men’s UK clothing size/waist sizes, January 2015
- Older men wear bigger clothes sizes
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- Figure 45: Profile of men who wear clothes in plus-sizes, by age group, January 2015
- Medium is the most popular clothes size
The Consumer – Where Do Men Buy Clothes?
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- Key points
- What we asked
- Primark leads
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- Figure 46: Retailers from where men bought clothing for themselves in the last 12 months, split by in-store and online, January 2015
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- Figure 47: Profile of men who have bought clothing for themselves in the last 12 months from Primark, M&S and Next, in-store and online, January 2015
- Next draws mainly male under-35s
- M&S remains popular among older men
- Fewer men buy clothes
- Amazon is fourth for menswear
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- Figure 48: Retailers from where men bought clothing for themselves in the last 12 months, in-store and online, January 2015
- Online shoppers
- Young fashion retailers
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- Figure 49: Men who have bought clothing for themselves in the last 12 months from Topman, H&M, higher other mid-market high street retailers and New Look, in-store or online, by age group, January 2015
- Higher priced fashion stores
- Tesco loses male customers
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- Figure 50: Men who have bought clothing for themselves in the last 12 months from Asda, Tesco and Sainsbury’s, in-store and online, January 2015
- Department stores
- Men shop at one or two retailers
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- Figure 51: Repertoire of in-store retailers from where men have bought clothes in the last 12 months, January 2015
The Consumer – Changes in Purchasing Behaviour
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- Key points
- What we asked
- Men spend the same, while women cut back
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- Figure 52: Changes in shopping behaviour for number of items of clothing bought and amount spent in the last 12 months, January 2015
- Young men spend more on clothes
- 45-54s cut back the most
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- Figure 53: Changes in shopping behaviour for amount spent in the last 12 months, by age group, January 2015
- 25-44s spend the same as last year
The Consumer – Shopping Behaviour
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- Key points
- What we asked
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- Figure 54: Male shopping behaviour when buying clothes in-store or online, January 2015
- One in three men buy clothes on sale
- London is new centre of men’s fashion
- 25-34s cut back on branded clothes
- Rising trend for sporty fashion
- Issues with sizing and fit
- Rates of returns peak among young men
- Use of mobile devices for shopping
The Consumer – Attitudes towards Innovations
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- Key points
- What we asked
- Smart fitting rooms pique male interest
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- Figure 55: Men’s attitudes to innovations when shopping for clothes in-store and online, January 2015
- Using e-sizing technology to reduce returns
- Using mobile devices to shop in-store
- Men more drawn to personalisation than women
- Using mobile payment technology
- Style advice
Appendix – Market Size and Forecast
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- Figure 56: Best and worst forecast of UK sales of men's outerwear, 2014-19
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