Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Prices of skincare devices remain out of reach
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- Figure 1: Skincare devices – Optimal price, December 2014
- Hair appliance sales are stagnant
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- Figure 2: Sales of hair appliances and skincare devices, 2012 and 2014
- Replacement is primary reason for beauty device purchase
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- Figure 3: Top five reasons for purchasing beauty devices, December 2014
- The opportunities
- Focus on complementary skincare benefits
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- Figure 4: Skincare benefits of devices versus topical products, December 2014
- Highlight reduced hair damage, customization
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- Figure 5: Top two hair appliance claims, by appliance type, December 2014
- Strengthen online presence
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- Figure 6: Top five retailers shopped for beauty devices, December 2014
- What it means
The Market – What You Need to Know
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- What you need to know
Market Size Trends
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- Personal care appliance market
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- Figure 7: Total US retail sales of electrical personal care appliances, at current prices, 2009-14 (est)
- Market breakdown
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- Figure 8: Total US retail sales and forecast of select haircare and skincare beauty devices, by type, at current prices, 2012 and 2014 (est)
Category Trends
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- Hair appliances
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- Figure 9: MULO sales of hair appliances, 2013 and 2014
- Skincare devices
Market Perspective
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- Figure 10: Sales of haircare, facial skincare, hair appliances, and skincare devices, 2011 and 2013
- Topical products and beauty devices promote similar benefits
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Market Factors
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- Economic growth should continue to spur discretionary spending
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- Figure 11: Any use of skincare devices, by household income, December 2014
- Growth in professional services market could hinder beauty device usage
- Multicultural population points to opportunities for beauty devices
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- Figure 12: Any usage of flat irons among Hispanic and Black women and any usage of skin devices among Hispanics, December 2014
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- Figure 13: Population by race and Hispanic origin, percent change 2014-19
Key Players – What You Need to Know
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- What you need to know
What’s In?
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- Hair appliances
- Technology
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- Figure 14: MULO sales of Revlon Laser Brilliance, Calendar Year 2014
- Brand extension
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- Figure 15: Drybar Buttercup Blow Dryer
- Reaching a younger audience
- Skincare devices
- Cleansing brushes
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- Figure 16: Foreo Luna facial cleansing device
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- Figure 17: Clinique Sonic System Purifying Cleansing Brush
What’s Out?
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- Hair appliances
- Basic features
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- Figure 18: Display of Conair Infiniti Pro hair appliances
- Skincare devices
- Lack of engagement on social media
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- Figure 19: Clarisonic Smart Profile Ad
- Figure 20: Clarisonic Smart Profile Ad (continued)
What’s Next?
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- Hair appliances
- Innovative styling irons
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- Figure 21: Infiniti Pro by Conair Curl Secret
- Oil-infused appliances
- Skincare devices
- Smart devices/wearable tech
The Consumer – What You Need to Know
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- What you need to know
Use of Skincare Devices
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- Incidence of skincare devices is low, but interest is stronger
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- Figure 22: Use of skincare devices, December 2014
- The skincare device consumer
Use of Hair Appliances
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- Majority of women use hair appliances, though usage is sporadic
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- Figure 23: Use of haircare appliances, December 2014
- The hair appliance consumer
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- Figure 24: Use of blow dryers, any usage and used in the last 12 months, December 2014
- Figure 25: Use of curling irons and flat irons, any usage and used in the last 12 months, December 2014
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- Figure 26: Use of hot rollers, any usage and used in the last 12 months, December 2014
Price Sensitivity Analysis
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- Skincare devices gain in popularity, but still overpriced for many women
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- Figure 27: Skincare devices – Optimal price, December 2014
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- Figure 28: Skincare devices – Threshold prices, December 2014
- Many hair appliances in line with optimal pricing
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- Figure 29: Haircare appliances – Optimal price, December 2014
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- Figure 30: Haircare appliances – Threshold prices, December 2014
Skincare Benefits
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- Perception of benefits differs between devices and topical products
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- Figure 31: Correspondence analysis – Skincare benefits, December 2014
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- Figure 32: Skincare benefits of devices vs topical products, December 2014
Hair Appliance Claims
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- Interest in reduced damage, customization consistent across appliances
- Importance of dry time, ceramic, iron size are dictated by appliance type
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- Figure 33: Hair appliance claims, December 2014
Retailers Shopped For Beauty Devices
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- Mass merchandisers popular, though women seeking information online
- Specialty beauty retailers more influential among skincare device shoppers
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- Figure 34: Retailers shopped for beauty devices, December 2014
Reasons For Purchasing Beauty Devices
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- Replacement most common reason for purchasing beauty devices
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- Figure 35: Reasons for purchasing beauty devices, December 2014
- Figure 36: Reasons for purchasing beauty devices, by use of hair appliances, December 2014
- Cleansing brush users motivated by results, recommendations, and reviews
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- Figure 37: Reasons for purchasing beauty devices, by use of skincare devices, December 2014
Data Sources And Abbreviations
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- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
Market
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- Figure 38: Changes in DPI (disposable personal income), 2007-14
- Figure 39: Thomson Reuters/University of Michigan Index of Consumer Sentiment, 2007-14
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Consumer
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- Methodology – Price sensitivity analysis
- Methodology – Correspondence analysis
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