Table of Contents
Overview
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- What you need to know
- Products covered in this report
Executive Summary
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- Further sales declines expected in 2015
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- Figure 1: Best- and worst-case forecast for UK retail value sales of private label beauty products, 2009-19
- Private label takes a lower share of beauty NPD
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- Figure 2: Branded vs private label share of NPD in the skincare, fragrances, hair products and colour cosmetics markets, 2012-14
- Beauty accessories present a sampling opportunity
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- Figure 3: Usual brand preferences of beauty products, December 2014
- Own-label products seen as basic
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- Figure 4: Perceptions of branded and own-label beauty products, December 2014
Issues and Insights
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- Opportunity in the haircare space
- The facts
- The implications
- More can be done to target a male PL shopper
- The facts
- The implications
- Appealing directly to a mature consumer
- The facts
- The implications
The Market – What You Need to Know
Market Size and Forecast
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- Further sales declines expected in 2015, but growth expected down the line
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- Figure 5: UK retail value sales of private label beauty products 2009-19
- Figure 6: Best- and worst-case forecast for UK retail value sales of private label beauty products, 2009-19
Segment Performance
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- Colour cosmetics are the star performer
- Fragrances suffer from preference for brands
- A mixed performance for PL hair
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- Figure 7: Retail value sales of private label beauty products, by segment, 2012-14
Market Drivers
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- Economic recovery brings the end of the ‘lipstick effect’
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- Figure 8: Trends in how respondents describe their financial situation, February 2009-October 2014
- Total number of households to grow by over 1 million
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- Figure 9: UK households, by size, 2009-19
- Current price deflation threatens PL market
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- Figure 10: Annual change in consumer price inflation in selected markets, 2013-14
- Discounters and specialists increase store numbers
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- Figure 11: Leading specialist retailers: store numbers, 2009-13
- Reasons for choosing BPC retailer
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- Figure 12: Factors influencing loyalty in the beauty and personal care category, August 2014
Key Players – What You Need To Know
Brand Research
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- Key brand metrics
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- Figure 13: Key metrics for selected brands, January 2015
- The Body Shop has clear ethical and socially responsible perceptions
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- Figure 14: User profile of The Body Shop, January 2015
- Brand map: The Body Shop stands out in terms of differentiation and trust
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- Figure 15: Attitudes towards and usage of selected brands, January 2015
- Brand personality: The Body Shop’s brand built on strong ethics
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- Figure 16: Brand personality – Macro image, January 2015
- Superdrug own-label uses value and accessibility of stores to its advantage
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- Figure 17: User profile of Superdrug own-label, January 2015
- Lidl Cien offers value but currently lacks awareness and penetration
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- Figure 18: User profile of Lidl Cien, January 2015
- Brand attitudes: Superdrug and Lidl Cien are immediately associated with value
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- Figure 19: Attitudes, by brand, January 2015
- Boots No7 enjoys sense of expertise among consumers
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- Figure 20: User profile of Boots No7, January 2015
- Boots No7 has strongest perception of expertise
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- Figure 21: Brand personality – Micro image, January 2015
- M&S Autograph benefits from Marks & Spencer association
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- Figure 22: User profile of M&S Autograph, January 2015
- Essential Waitrose lacks a sense of expertise in the beauty market
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- Figure 23: User profile of Essential Waitrose, January 2015
- Avon’s heritage generates both positive and negatives
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- Figure 24: User profile of Avon, January 2015
Brand Communication and Promotion
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- No7 advertise in-store services
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- Figure 25: Example of the online No7 Lipstick Matching tool, February 2015
- Avon signs new celebrity faces
- Specialist retailers social media showcase
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- Figure 26: Example of picture posted on Instagram as part of the #Nailitforcharity campaign, December 2014
- Discounters continue to hold media headlines
Launch Activity and Innovation
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- Private label takes a lower share of beauty NPD
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- Figure 27: Branded vs private label share of NPD in the Skincare, Fragrances, Hair Products and Colour Cosmetics markets, 2012-14
- Colour cosmetics lead launches
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- Figure 28: NPD in the Skincare, Fragrances, Hair Products and Colour Cosmetics markets, by category, 2014
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- Figure 29: Notable private label colour cosmetic product launches, 2014
- Level of true innovation increasing
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- Figure 30: NPD in the private label skincare, fragrances, hair products and colour cosmetics markets, by launch type, 2014
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- Figure 31: Examples of re-launched and repackaged private label skincare products, 2014
- Time saving products are the fastest growing area
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- Figure 32: Fastest growing product positioning claims in the private label Skincare, Fragrances, Hair Products and Colour Cosmetics markets, 2013-14
- Figure 33: Private label beauty launches featuring the time/speed positioning claim, 2014
- Kiko takes the largest share of NPD in 2014
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- Figure 34: Retailer share of sales in private label skincare, fragrances, hair products and colour cosmetics, 2014
- Figure 35: Seasonal private label beauty launches, 2014
The Consumer – What You Need To Know
Purchasing Private Label Beauty
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- Beauty accessories present a sampling opportunity
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- Figure 36: Usual brand preferences of beauty products, December 2014
- SBS is a value driven segment
- Opportunity to drive interest in own-label haircare
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- Figure 37: Examples of the Josh Wood Guardian of Colour range for Marks & Spencer, 2014
Perceptions of Private Label Beauty
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- Own-label products seen as basic
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- Figure 38: Perceptions of branded and own-label beauty products, December 2014
- Brands considered more quality ingredients
- Own-label can be more fashionable
Usage of Private Label Beauty Retailers
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- Men more likely to be supermarket shoppers
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- Figure 39: Retailer choices for private label beauty products, by gender, December 2014
- Discounters more popular than specialist
Reasons for Buying Private Label Beauty
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- Performance more important than price
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- Figure 40: Reasons for purchasing own-label beauty products, by gender, December 2014
- Men more likely to seek shop assistant advice
Attitudes towards Private Label Beauty
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- Advertising in the category can be explored
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- Figure 41: Attitudes towards own-label beauty products, December 2014
- Beauty purchases; trading down to trade up
- Older women look to own-label for innovation
Consumer Typologies
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- Own-label enthusiasts outnumber brand lovers
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- Figure 42: Consumer typologies of own-label beauty buyers, December 2014
- Opportunities for own-label hair products
- Brand lovers can be tempted by specialist retailer own-label
Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
- Fan chart forecast
- Key players
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- Figure 43: % share of NPD in the skincare, fragrances, hair products and colour cosmetics markets, by sub category, 2014
- Figure 44: Launch type in the private label skincare, fragrances, hair products and colour cosmetics markets, by category, 2014
- The Consumer
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- Figure 45: Leading health and beauty retailers: % of total in-store space dedicated to health and beauty category, December 2014
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