Table of Contents
Introduction – Europe
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- A diverse market
- Consumer questions
- Scope and coverage
- Definitions
- Financial definitions
- Currencies
- Sales per store, sales per sq m
- VAT rates
- Sales tax rates
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- Figure 1: Europe: VAT rates, 2010-14
- Abbreviations
- Country codes
Executive Summary – Europe – The Market
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- Key points
- Spending on electrical goods
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- Figure 2: Europe: Consumer spending on electrical goods (incl. VAT), by country, estimated, 2014
- Figure 3: Europe: Major economies spending on electrical goods, 2009-14
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- Figure 4: Europe: Major economies spending on electrical goods per capita (incl. VAT), 2009-14
- Breakdown by category
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- Figure 5: Europe: Major economies spending on household appliances, 2009-14
- Figure 6: Europe: Major economies spending on telephone equipment, 2009-14
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- Figure 7: Major economies spending on audio-visual and information processing equipment, 2009-14
- Unit sales volumes
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- Figure 8: France, Germany, Italy: Unit sales volumes of major electrical products, 2013, 2014
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- Figure 9: Spain, UK: Unit sales volumes of major electrical products, 2013, 2014
- Online
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- Figure 10: Europe: Proportion of the population having bought electrical goods online in the last 12 months, 2014
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- Figure 11: Total online spending on electricals inc VAT, major countries, 2014
- Figure 12: Online as % all electricals spending, 2014
- Retail sales
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- Figure 13: Sales by electrical specialists, (excl VAT), 2009-14
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- Figure 14: Forecast sales by electrical specialists, (excl VAT), 2014-18
- Figure 15: Europe: Historic and forecast growth of electricals retailers, 2009-18
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- Figure 16: Electricals specialists sales as % all spending on electricals, 2014
- Market leaders
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- Figure 17: Leading electricals retailers in Europe: Sales and market shares, 2012-14
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- Figure 18: Leading electricals retailers in Europe: Outlets, 2012-14
- What we think
- France
- Germany
- Italy
- Spain
- UK
Executive Summary – Europe – The Consumer
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- Key points
- Where they shop
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- Figure 19: Europe: Where people buy electrical goods – All shoppers, January 2015
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- Figure 20: Europe: Where people buy electrical goods – In-store, January 2015
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- Figure 21: Europe: Where people buy electrical goods – Online, January 2015
- Attitudes towards electrical goods shopping
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- Figure 22: Europe: Attitudes to buying electrical goods, January 2015
France
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- Executive summary
- Spending and inflation
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- Figure 23: France: Spending on electrical goods as % of all consumer spending, 2009-14
- Figure 24: France: Consumer price inflation on electrical items: Annual % change, 2010-Dec 14
- Channels of distribution
- Sector size and forecast
- The retailers – Financials and outlets
- The retailers – Market shares
- Online
- The consumer – Where they shop
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- Figure 25: France: Retailers used to buy electrical goods in the last 12 months, online or in-store, January 2015
- The consumer – Attitudes to buying electricals
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- Figure 26: France: Attitudes to buying electrical goods, January 2015
- What we think
- Issues and insights
- Online is a key driver
- The facts
- The implications
- What advantages do store-based retailers have?
- The facts
- The implications
- Spending and inflation
- Key points
- Consumer spending
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- Figure 27: France: Household consumer spending (incl. VAT), 2009-14
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- Figure 28: France: Unit volume sales by electrical gods category, 2009-18
- Figure 29: Market definitions for unit volume sales data
- Inflation
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- Figure 30: France: Consumer price inflation on electrical items: Annual % change, 2010-Dec 14
- Channels of distribution
- Key points
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- Figure 31: France: Estimated distribution of spending on electrical/electronic goods, 2014
- Sector size and forecast
- Key points
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- Figure 32: France: Electricals retailers sales, excl VAT, 2010-14
- Prospects
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- Figure 33: France: Electricals retailers sales, excl VAT, forecasts, 2014-19
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- Figure 34: France: Electricals retailers’ sales as % of all spending on electricals, 2009-14
- The retailers – Financials and outlets
- Key points
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- Figure 35: France: Leading specialist electrical retailers: Sales, 2012-14
- Figure 36: France: Leading specialist electricals retailers: Outlet numbers, 2012-14
- Figure 37: France: Leading specialist electricals retailers: Sales per outlet, 2012-14
- The retailers – Market shares
- Key points
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- Figure 38: France: Leading electrical specialists, share of all spending on electricals, 2012-14
- Online
- Key points
- Market size
- Online shoppers
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- Figure 39: France: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, 2010-14
- Online retailers
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- Figure 40: France: Leading retail websites by visitor numbers, September 2014
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- Figure 41: France: Where they bought electrical goods in the last 12 months, online or in-store, January 2015
- The consumer – Where they shop
- Key points
- What we asked
- Darty leads
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- Figure 42: France: Where they bought electrical goods in the last 12 months, online or in-store, January 2015
- Online vs offline
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- Figure 43: France: Retailers used to buy electricals goods, on or off-line in the past 12 months, January 2015
- Customer profile
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- Figure 44: France: Profile buyers (in-store and online) by type of store used, January 2015
- Figure 45: France: Profile buyers (in-store and online) by store used, January 2015
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- Figure 46: France: Profile of buyers in-store by store used, January 2015
- Figure 47: France: Profile of online buyers by store used, January 2015
- The consumer – Attitudes to buying electricals
- Key points
- What we asked
- Customer service – Scope to improve
- Online perceived as cheaper, but some scepticism
- Omnichannel popular and perceived as cheaper
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- Figure 48: France: Attitudes to buying electrical goods, Jan 2015
- Attitudes to electricals shopping and where people shop
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- Figure 49: France: Attitudes to electricals shopping and where people shop, January 2015
- Figure 50: France: Attitudes to electricals shopping and where people shop, January 2015 (continued)
Germany
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- Executive summary
- Spending and inflation
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- Figure 51: Germany: Spending on electrical goods as % all consumer spending, 2009-14
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- Figure 52: Germany: Consumer price inflation on electrical products: Annual % change, 2010-Dec 2014
- Channels of distribution
- Sector size and forecast
- The retailers – Financials and outlets
- Online
- The consumer – Where they shop
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- Figure 53: Germany: Retailers used to buy electricals goods in the last 12 months, January 2015
- The consumer – Attitudes to buying electricals
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- Figure 54: Germany: Attitudes to buying electrical goods, January 2015
- What we think
- Issues and insights
- Store-based specialists need to enhance their delivery options
- The facts
- The implications
- Amazon building a commanding position online
- The facts
- The implications
- Spending and inflation
- Key points
- Consumer spending
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- Figure 55: Germany: Consumer spending on electrical goods (incl.VAT), 2009-14
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- Figure 56: Germany: Unit volume sales of selected major electrical goods categories, 2009-18
- Figure 57: Germany: Definitions for unit volume market data
- Inflation
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- Figure 58: Germany: Consumer price inflation on electrical products: Annual % change, 2010-Dec 2014
- Channels of distribution
- Key points
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- Figure 59: Germany: Estimated distribution of spending on electrical goods, 2012-14
- Sector size and forecast
- Key points
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- Figure 60: Germany: Retail sales, excl. VAT, 2009-14
- Prospects
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- Figure 61: Germany: Retail sales, excl. VAT, 2014-19
- Enterprise and employee numbers
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- Figure 62: Germany: Retail enterprises, 2010-12
- Figure 63: Germany: Retail employees, full time equivalents, 2010-12
- The retailers – Financials and outlets
- Key points
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- Figure 64: Germany: Leading electrical retailers: Sales, 2012-14
- Figure 65: Germany: Leading electrical retailers: Outlets, 2012-14
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- Figure 66: Germany: Leading electrical retailers: Estimated sales per outlet, 2012-14
- The retailers – Market shares
- Key points
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- Figure 67: Germany: Leading electrical retailers: Market shares, 2012-14
- Online
- Key points
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- Figure 68: Germany: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2010-14
- Figure 69: Leading electrical specialists websites’ German visitor numbers, ranked by total unique visitors, September 2014
- The consumer – Where they shop
- Key points
- What we asked
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- Figure 70: Germany: Retailers used to buy electricals goods in the last 12 months, January 2015
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- Figure 71: Germany: Leading retailers: Profile of shoppers, January 2015
- Figure 72: Germany: Retailers used to buy electrical goods, on or off-line, January 2015
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- Figure 73: Germany: Profile of in-store shoppers by retailer, January 2015
- Figure 74: Germany: Profile of online shoppers by retailer, January 2015
- The consumer – Attitudes to buying electricals
- Key points
- What we asked
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- Figure 75: Germany: Attitudes to buying electrical goods, January 2015
- Attitudes to electricals shopping and where people shop
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- Figure 76: Attitudes to electricals shopping and where people shop, January 2015
Italy
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- Executive summary
- Spending and inflation
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- Figure 77: Italy: Spending on electrical goods as % all consumer spending, 2009-14
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- Figure 78: Italy: Consumer price inflation on electrical products: Annual % change, 2010-Dec 2014
- Channels of distribution
- Sector size and forecast
- The retailers: financials and outlets
- Online
- The consumer – Where they shop
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- Figure 79: Italy: Retailers used to buy electricals goods, in the last 12 months, January 2015
- The consumer – Attitudes to buying electricals
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- Figure 80: Italy: Attitudes to buying electrical goods, January 2015
- What we think
- Issues and insights
- Special offers scepticism casts doubt on retailers price integrity
- The fact
- The implications
- Multichannel is an absolute must
- The facts
- The implications
- Spending and inflation
- Key points
- Consumer spending
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- Figure 81: Italy: Consumer spending on electrical goods (incl.VAT), 2009-14
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- Figure 82: Italy: Unit volume sales of selected major electrical goods categories, 2009-18
- Figure 83: Italy: Definitions for unit volume market data
- Inflation
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- Figure 84: Italy: Consumer price inflation on electrical products: Annual % change, 2010-Dec 2014
- Channels of distribution
- Key points
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- Figure 85: Italy: Estimated distribution of spending on electrical/electronic goods, 2014
- Sector size and forecast
- Key points
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- Figure 86: Italy: Household goods retailers sales, excl. Vat, 2010-14
- Prospects
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- Figure 87: Italy: Household goods retailers sales, excl. VAT, forecasts, 2014-19
- Enterprise and employee numbers
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- Figure 88: Italy: Retail enterprises, 2010-12
- Figure 89: Italy: Retail employees, full time equivalents, 2010-12
- The retailers – Financials and outlets
- Key points
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- Figure 90: Italy: Leading electrical retailers: Sales 2012-14
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- Figure 91: Italy: Leading electrical retailers: Outlets, 2012-14
- Figure 92: Italy: Leading electrical retailers: Sales per outlet, 2012-14
- The retailers – Market shares
- Key points
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- Figure 93: Italy: Leading electrical retailers: Market shares, 2012-14
- Online
- Key points
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- Figure 94: Italy: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2010-14
- Figure 95: Italy: Leading electrical retailers: Transactional sites, January 2015
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- Figure 96: Leading electrical specialists websites’ Italian visitor numbers, ranked by total unique visitors, September 2014
- The consumer – Where they shop
- Key points
- What we asked
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- Figure 97: Italy: Retailers used to buy electricals goods in the last 12 months, January 2015
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- Figure 98: Italy: Retailers used to buy electricals goods, on or off-line in the last 12 months, January 2015
- Customer profiles
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- Figure 99: Italy: Profile of in-store buyers by store used, January 2015
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- Figure 100: Italy: Profile of online buyers by store used, January 2015
- The consumer – Attitudes to buying electricals
- Key points
- What we asked
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- Figure 101: Italy: Attitudes to buying electrical goods, January 2015
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- Figure 102: Italy: Attitudes to buying electricals goods by shop used, January 2015
- Figure 103: Attitudes to buying electricals goods by shop used, January 2015 (continued)
Spain
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- Executive summary
- Spending and inflation
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- Figure 104: Spain: Spending on electrical goods as % of all consumer spending, 2009-14
- Figure 105: Spain: Harmonised indices of consumer prices: Annual % change, January-December 2014
- Channels of distribution
- Sector size and forecast
- Leading specialists – Financials and outlets
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- Figure 106: Spain: Leading specialists, market shares, 2014
- Online
- The consumer – Where they shop
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- Figure 107: Spain: Where they bought electrical goods in last 12 months, online versus in-store, January 2015
- The consumer – Attitudes towards electricals shopping
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- Figure 108: Spain: Most important factors in choosing the retailer for electrical goods, January 2015
- What we think
- Issues and Insights
- How will price impact on the electrical goods market?
- The facts
- The implications
- What are the prospects for the electrical specialists sector?
- The facts
- The implications
- Spending, inflation and unit sales
- Key points
- Consumer spending
- Slowdown in market contraction
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- Figure 109: Spain: Consumer spending on electrical goods by channel (incl. VAT), estimated, 2014
- Figure 110: Spain: Consumer spending at current prices (incl. VAT), 2009-14
- Inflation
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- Figure 111: Spain: Harmonised indices of consumer prices: Annual % change, 2009-14
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- Figure 112: Spain: Harmonised indices of consumer prices: Annual % change, January-December 2014
- Unit volumes
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- Figure 113: Spain: Unit volume sales of selected major electrical goods categories, 2009-18
- Figure 114: Spain: Definitions for unit volume market data
- Channels of distribution
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- Figure 115: Spain: Electrical goods, estimated channels of distribution, 2014
- Sector size and forecast
- Key points
- Sector contraction slows in 2014
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- Figure 116: Spain: Electrical specialists sales, 2009-14
- Forecasts
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- Figure 117: Spain: Forecast electrical specialists sales, 2015-19
- Figure 118: Spain: Electrical specialists sales as share of total spending on electricals, 2009-14
- Enterprise, outlet and employee numbers
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- Figure 119: Spain: Electrical specialist outlets and employees, 2008-12
- The leading specialists – Financials and outlets
- Key points
- Media Markt’s ambitious expansion plans
- Fnac looking to open franchise stores
- Worten rolls out new concept
- Miró clings on
- Store closures
- Expert stands out among the voluntary groups
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- Figure 120: Spain: Leading retailers: Sales, 2011-14
- Figure 121: Spain: Leading retailers: Outlet numbers, 2011-14
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- Figure 122: Spain: Leading retailers: Sales per outlet, 2011-14
- Leading specialists – Market shares
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- Figure 123: Spain: Leading electrical specialists, share of all spending on electricals, 2011-14
- Online
- Key points
- Market size
- Online retailers
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- Figure 124: Spain: Leading retail websites by visitor numbers, September 2014
- Online shoppers
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- Figure 125: Spain: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2008-14
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- Figure 126: Spain: Where consumers have bought electrical goods online in past 12 months, January 2015
- The consumer – Where they shop
- Key points
- What we asked
- Price-led retailers lead the market
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- Figure 127: Spain: Where they bought electrical goods in the last 12 months, online or in-store, January 2015
- Shopping activity rises
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- Figure 128: Spain: Where they bought electrical goods in the last 12 months, online or in-store, January 2014 and January 2015
- Media Markt leads in-store and Amazon online
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- Figure 129: Spain: Where they bought electrical goods in last 12 months, online versus in-store, January 2015
- Average age and affluence
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- Figure 130: Spain: Where they bought electrical goods, by age and income*, January 2015
- The consumer – Attitudes towards electrical goods shopping
- Key points
- What we asked
- Customer service – Scope to improve
- Do online-only retailers need to extend their reach?
- Appetite for larger stores
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- Figure 131: Spain: Most important factors in choosing the retailer for electrical goods, January 2014
UK
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- Introduction
- Definitions
- Financial definitions
- VAT
- Sales per store, sales per sq m
- Exchange rates
- Abbreviations
- Executive summary
- The market
- Market size and forecast
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- Figure 132: Market size and forecast: Consumer spending on electrical/electronic products (including VAT), 2009-19
- Segment performance
- Market drivers
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- Figure 133: Consumer prices inflation, annual rate of change, 2010-14
- Figure 134: Annual percentage change in earnings versus Consumer Price Index, January 2011-September 2014
- Online
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- Figure 135: Leading online retailers’ estimated share of online spending on electrical goods, 2014
- Companies, brands and products
- Market shares
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- Figure 136: Market shares (%): The leading specialists and non-specialists, 2013 and 2014
- Distribution of spending
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- Figure 137: Estimated distribution of spending on electrical goods, 2014
- The consumer
- What they bought
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- Figure 138: Types of electrical products purchased in the past 12 months, November 2014
- Where they shop
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- Figure 139: Retailers used for electrical goods purchases in the past 12 months, November 2014
- What they expect to buy
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- Figure 140: Likelihood of purchasing in the next 12 months, November 2014
- What’s important when choosing where to buy
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- Figure 141: Important factors when choosing where to buy high-value electrical/electronic products, November 2014
- Pureplays versus stores
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- Figure 142: Perceptions of online-only retailers versus retailers with stores, November 2014
- Attitudes towards retailers
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- Figure 143: attitudes towards retailers selling electrical products, November 2014
- What we think
- Market size and forecast
- Key points
- Recovery after a minor dip
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- Figure 144: Consumer spending on all electrical products: market size and forecast (incl. VAT), 2009-19
- Figure 145: Electrical products: market size and forecast (incl. Vat), in current and constant prices, 2009-19
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- Figure 146: Annual consumer price inflation, 2014
- Segment forecasts: All categories expected to grow in 2014
- Household appliances: improving housing market giving an uplift
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- Figure 147: Household appliances: Segment size and forecast (incl. VAT), 2009-19
- Computing and telecoms: steady growth forecast
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- Figure 148: Computing and telecoms goods: Segment size and forecast (incl. VAT), 2009-19
- Audio-visual and photographic goods: An upturn in 2014
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- Figure 149: Audio-visual and photographic goods: Segment size and forecasts (incl. VAT), 2009-19
- Personal care appliances: steady growth continuing
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- Figure 150: Personal care appliances: segment size and forecast (incl. VAT), 2009-19
- Segment forecasts: annual data
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- Figure 151: Electrical goods segment forecasts (incl. Vat), 2009-19
- Unit volume snapshot
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- Figure 152: Unit volume sales of selected major electrical goods categories, 2013-15
- Figure 153: Mintel Market Size definitions
- Mintel’s forecast methodology
- Specialist sector size
- Key points
- Electrical specialist sales grow
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- Figure 154: Electrical goods specialist sector sales, 2009-15
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- Figure 155: Electrical goods specialists sales relative to all consumer spending on electrical goods, 2009-15
- Enterprises, outlets and employment
- Outlets
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- Figure 156: Number of retail outlets, 2009/10-2013/14
- Enterprises and employment
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- Figure 157: Number or retail enterprises, 2009-13
- Trend application
- Life Hacking
- Prove It
- Mintel Futures: Human
- Issues and insights
- Internet pureplays versus stores: it’s more than just price
- The facts
- The implications
- How can stores fight back?
- The facts
- The implications
- Time for EDLP?
- The facts
- The implications
- Letting the Black Friday genie out of the bottle
- The facts
- The implications
- Strengths and weaknesses
- Strengths
- Weaknesses
- The consumer – What they bought
- Key points
- Three quarters bought electrical/electronic goods in 2014
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- Figure 158: Types of electrical products purchased in the past 12 months, November 2014
- Year-on-year changes
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- Figure 159: Types of electrical products purchased in the past 12 months, November 2013 and November 2014
- Average shopper profiles
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- Figure 160: Types of electrical products purchased in the past 12 months, average age and affluence, November 2014
- What they bought, crossed by where they have shopped
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- Figure 161: Types of electrical products purchased in the past 12 months, by where they have bought electrical products in the past 12 months, November 2014
- Figure 162: Types of electrical products purchased in the past 12 months, by where they have bought electrical products in the past 12 months (further retailers), November 2014
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- Figure 163: Types of electrical products purchased in the past 12 months, by where they have bought electrical products in the past 12 months (further retailers), November 2014 (continued)
- The consumer – Where they buy
- Key points
- Argos maintains lead over Amazon, while Currys-PC World underperforms
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- Figure 164: Retailers used for electrical goods purchases in the past 12 months, November 2014
- Amazon’s strong lead online
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- Figure 165: Retailers used for electrical goods purchases in the past 12 months, by in-store/online, November 2014
- Year-on-year changes
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- Figure 166: Retailers used for electrical goods purchases in the past 12 months, November 2013 and November 2014
- Average shopper profiles
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- Figure 167: Retailers used for electrical goods purchases in the past 12 months, by in-store/online, November 2014
- Focus group – Experience of retailers
- Focus group – Where they would shop
- The consumer – Perceptions – Pureplays versus stores
- Key points
- Pureplays seen as better for prices, range, availability and delivery options
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- Figure 168: Perceptions of online-only retailers versus retailers with stores, November 2014
- Attitudes towards pureplays, crossed by where they’ve shopped
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- Figure 169: Perceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months, November 2014
- Figure 170: Perceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months, November 2014 (continued)
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- Figure 171: Perceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014
- Figure 172: Perceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014 (continued)
- Positive perceptions of pureplays peak among 25-34-year-olds
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- Figure 173: Perceptions of online-only retailers, by age group, November 2014
- Focus group: who is better for service?
- Focus group: who is better for range of products?
- Focus group: who is better on pricing?
- The consumer – What is important when choosing where to buy
- Key points
- Price, price, price
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- Figure 174: Important factors when choosing where to buy high-value electrical/electronic products, November 2014
- What’s important, crossed by where they have shopped
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- Figure 175: Important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months, November 2014
- Figure 176: Important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months, November 2014 (continued)
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- Figure 177: Important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014
- Figure 178: Important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014 (continued)
- Focus group: what’s important
- The consumer – What they expect to buy
- Key points
- Two thirds plan to buy
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- Figure 179: Likelihood of purchasing in the next 12 months, November 2014
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- Figure 180: Ranking of types of electrical products purchased in the past 12 months and ranking of products likely to purchase in the next 12 months, November 2014
- Shopper profiles
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- Figure 181: Likelihood of purchasing in the next 12 months, average age and affluence, November 2014
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- Figure 182: Types of electrical products purchased in the past 12 months, average age and affluence, November 2014
- The consumer – Attitudes towards retailers
- Key points
- Most shoppers want the chance to try out products
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- Figure 183: Attitudes towards retailers selling electrical products, November 2014
- Consumer profiles
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- Figure 184: Attitudes towards retailers selling electrical products - Agreement average age and affluence, November 2014
- Focus group: pricing and retailers
- Who’s innovating?
- Key points
- Samsung Innovation Showroom
- Currys - PC World
- …roll out revolutionary new kitchen retail concept
- ...and open in-store ‘SMART Tech Zones’
- Next generation photography store
- Wearable technology e-store
- RadioShack rolls out same-day mobile repair service
- 24-hour pickup station
- Sony’s underwater pop-up store
- Innovative “connected” 24/7 after-sales service
- Channels of distribution
- Key points
- Pureplays continue to grow
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- Figure 185: Estimated distribution of spending on electrical goods, 2014
- Multichannel operations showing worth
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- Figure 186: Estimated distribution of spending on electrical goods, 2013 and 2014
- Space allocation summary
- Key points
- Space allocation overview
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- Figure 187: Leading electricals retailers, summary space allocation, January 2015
- Figure 188: Currys PC World, London, Carphone Warehouse shop-in-shop, January 2015
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- Figure 189: Leading electricals retailers, detailed space allocation estimates, January 2015
- Supermarkets make more space for grey goods
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- Figure 190: Tesco Extra, electrical products space allocation, 2014-15
- Figure 191: Asda Supercentre, electrical products space allocation, 2014-15
- Figure 192: Sainsbury’s superstore, electrical products space allocation, 2014-15
- Retail product mix
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- Figure 193: Leading electricals retailers, estimated product mix, 2013/14
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- Figure 194: Leading electricals retailers estimated market share, by broad product category, 2014
- The leading specialist retailers
- Key points
- Market leaders Dixons and Carphone Warehouse unite
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- Figure 195: The leading specialist retailers of electrical goods: Total net revenues, 2009-13
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- Figure 196: The leading specialist retailers: Compound annual growth rates in total net revenues, 2009-13
- Outlets and sales per outlet
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- Figure 197: The leading specialist retailers of electrical goods: Outlet numbers, 2009-13
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- Figure 198: The leading specialist retailers: Compound annual growth rates in number of outlets, 2009-13
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- Figure 199: The leading specialist retailers of electrical goods: Annual sales per outlet, 2009-13
- Figure 200: The leading specialist retailers: Compound annual growth rates in annual sales per outlet, 2009-13
- Operating profits and margins
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- Figure 201: The leading specialist retailers of electrical goods: Operating profit, 2009-13
- Figure 202: The leading specialist retailers of electrical goods: Operating margins, 2009-13
- Sales area and sales densities
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- Figure 203: Selected leading specialist retailers of electrical goods: Total sales area, 2009-13
- Figure 204: Selected leading specialist retailers of electrical goods: Annual sales per sq m, 2009-13
- Leading non-specialist retailers
- Key points
- Argos and Amazon lead the way
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- Figure 205: Leading non-specialist retailers’ sales of electrical/electronic goods (excl. VAT), 2011-14
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- Figure 206: The leading non-specialist retailers: Compound annual growth rates in electrical goods sales, 2011-14
- Argos leveraging stores to great affect
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- Figure 207: Leading non-specialist retailers’ store numbers, 2011-14
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- Figure 208: Leading specialist and non-specialist retailers used for electrical goods purchases in the past 12 months, by in-store/online, November 2014
- Market shares
- Key points
- Newly formed Dixons Carphone dominates the market
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- Figure 209: Market shares (%): The leading specialist and non-specialists retailers, 2013 and 2014
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- Figure 210: Market shares: The leading specialist and non-specialist retailers, 2013 and 2014
- Online
- Strong growth in 2014
-
- Figure 211: Estimated online sales of electrical goods (incl. VAT) 2011-15
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- Figure 212: Leading online retailers’ estimated shares of online spending on electrical goods, 2014
- The consumer: where people shop online
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- Figure 213: The consumer: Where consumers have bought online in the past 12 months, November 2014
- The consumer: Stores v online
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- Figure 214: The consumer: Perceptions of online retailers versus retailers with stores, November 2014
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- Figure 215: The consumer: Attitudes towards retailers selling electrical products, November 2014
- Website data: Amazon the hot destination
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- Figure 216: Electrical retailers’ websites’ UK visitor numbers, most popular websites ranked by total unique visitors, December 2014
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- Figure 217: Selected leading websites: Profiles by age group, December 2014
- Figure 218: Selected leading websites: Profiles by socio-economic group, December 2014
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- Figure 219: Selected leading websites: Profiles by gender, December 2014
- Brand communication and promotion
- Key points
- Leading advertisers total spend up 11.6% in 2014
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- Figure 220: Leading electrical products retailers’ advertising spend, 2010-14
- Advertising spending relative to turnover
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- Figure 221: Leading electrical products specialists’ advertising spend as % of sales, 2010-13
- Spending by media type
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- Figure 222: Leading electrical products retailers’ advertising spend, by media type, 2014
- What we saw in 2014
- Expertise and advice credentials
- FIFA World Cup-focused promotion
- Currys PC World Nick Christmas social media campaign
- Black Friday promotions
- Brand research – Electrical retailing
- What you need to know
- Brand map
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- Figure 223: Attitudes towards and usage of selected brands, November-December 2014
- Key brand metrics
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- Figure 224: Key metrics for selected brands, November-December 2014
- Brand attitudes: Apple Store and John Lewis have strongest quality associations
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- Figure 225: Attitudes, by brand, November-December 2014
- Brand personality: Carphone Warehouse and Currys PC World struggle to generate upbeat connotations
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- Figure 226: Brand personality – Macro image, November-December 2014
- Amazon scores highly for customer service despite its online-only business model
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- Figure 227: Brand personality – Micro image, November-December 2014
- Brand analysis
- Amazon continues to go from strength to strength across different metrics
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- Figure 228: User profile of Amazon in the last year, December 2014
- Argos relies on trust and accessibility developed through years of high-street presence
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- Figure 229: User profile of Argos in the last year, December 2014
- Apple Store has niche appeal, but is associated with quality attributes
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- Figure 230: User profile of Apple Store in the last year, December 2014
- John Lewis has a similar sense of quality but appeals to a wider range of people
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- Figure 231: User profile of John Lewis in the last year, November 2014
- Currys PC World struggles to build much emotion among its customers
-
- Figure 232: User profile of Currys PC World in the last year, December 2014
- Carphone Warehouse appears in need of a refresh
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- Figure 233: User profile of Carphone Warehouse in the last year, December 2014
Who’s Innovating
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- Key points
- In-store tutorials
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- Figure 234: Fnac flagship store, paris
- Digital format stores
- Click and collect developments
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- Figure 235: Media Markt drive through, Ingolstadt
- Speedy delivery
- Customer service
- Rental service
Amazon Europe
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- What we think
- In pursuit of convenience
- Amazon Prime offers more and gains members
- International underperforms
- Room for expansion in Europe
- Company background
- Company performance
- Growth slows in Europe
-
- Figure 236: Amazon.com Inc: Group financial performance, 2009-14
- Sales mix
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- Figure 237: Amazon Europe: Estimated composition of sales, 2014
- Retail offering
AO World
-
- What we think
- A clear strategy for growth…
- …and a growing reputation for good service
- Own-brand debut in TVs
- Germany brings a challenge
- Company background
- Company performance
-
- Figure 238: Appliances Online: Group financial performance, 2012/13-2013/14
-
- Figure 239: AO World: Divisional sales, £m, 2012/13-2013/14
- Retail offering
Apple Retail
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- What we think
- Watch this space
- Experimenting within a narrow product portfolio
- Steady development of Apple Retail
- Company background
- Company performance
- Sales growth improves
- iPad and iPod see sales fall
-
- Figure 240: Apple Retail: Group financial performance, 2008/9-2013/14
-
- Figure 241: Apple Retail: Outlet data, 2008/9-2013/14
- Figure 242: Apple Retail: European stores, 2013-15
- Retail offering
Argos
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- What we think
- Vision of the future
- Hub & spoke system turns stores into collection points
- More stores to get a digital makeover
- Electricals offer relatively upmarket
- Own brand
- Company background
- Company performance
-
- Figure 243: Argos: Group financial performance, 2009/10-2013/14
-
- Figure 244: Argos: Outlet data, 2009/10-2013/14
- Retail offering
- Product mix by sales and SKUs
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- Figure 245: Argos: Product mix by sales and numbers of items, 2013/14 (%)
BAS Group
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- What we think
- Facebook stores
- Strengthening multi-channel fulfilment credentials
- Improving the in-store experience
- Company background
- Company performance
-
- Figure 246: BAS Group: Estimated group financial performance, 2010-14
- Figure 247: BAS Group: Outlet data, 2010-2014
-
- Figure 248: BAS Group: Store breakdown, 2014
- Retail offering
Conrad Electronic
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- What we think
- Undergoing a transformation
- A place for enthusiasts
- Company background
- Company performance
-
- Figure 249: Conrad Electronic: Group financial performance, 2009-14
-
- Figure 250: Conrad Electronic: Outlet data, 2009-14
- Retail offering
Dixons Carphone
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- What we think
- The mobile networks
- Superstores
- High street stores
- International
- Company background
- Dixons
- Carphone Warehouse
- Dixons Carphone
- Company performance
-
- Figure 251: Dixons Carphone: Group financial performance, 2009/10-2013/14
-
- Figure 252: Dixons Carphone: Outlet data, 2009/10-2013/14
- Retail offering
- Range
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- Figure 253: Dixons Retail: UK sales mix, 2014 (est)
Darty Group
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- What we think
- Reaching out to consumers in smaller catchment areas
- Enhanced entry-level product offering
- Kitchens business driving white goods sales
- Strengthening its service credentials
- Company background
- Company performance
-
- Figure 254: Darty Group: Group financial performance, 2009/10-2013/14
-
- Figure 255: Darty Group: Outlet data, 2009/10-2013/14
- Retail offering
ElectronicPartner
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- What we think
- Company background
- Company performance
-
- Figure 256: ElectronicPartner: Group financial performance, 2009-14
- Figure 257: ElectronicPartner Branded Affiliated store numbers, by country, 2013/14
- Retail offering
E-Square
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- What we think
- Company background
-
- Figure 258: E-Square: Members and websites, by country of operation, 2015
- Company performance
-
- Figure 259: E-Square: Members’ estimated retail sales, by country/region, 2011-14
- Figure 260: E-Square: Members’ approximate store numbers, by country/region, 2011-14
- Denmark
- Finland
- France
- Germany
- Greece
- Italy
- Portugal
- Spain
- UK
- Ukraine
Euronics International
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- What we think
- Company background
- Company performance
-
- Figure 261: Euronics International: Group financial performance, 2009-2014
-
- Figure 262: Euronics International: Outlet data, 2009-2014
- Figure 263: Euronics International: Outlet data, 2008/9-2012/13 (continued)
- Retail offering
-
- Figure 264: Euronics: members, countries and trading names, 2015
Expert International (Europe)
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- What we think
- A diverse group
- The difficulties
- The positives
- Company background
- Online
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- Figure 265: Expert International, online shopping availability, 2015
- Company performance
-
- Figure 266: Expert: Estimated sales at retail (excl. sales tax), 2010-14
-
- Figure 267: Expert Europe: Outlet data, 2010-14
- Expert Germany
- Expert Italy
- Expert Spain
- Expert France
- Expert in the Nordics
- Retail offering
- Store formats
Fnac
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- What we think
- Trying to crack the music streaming market
- Revamped product offering
- Innovative scheme to give consumers access to the latest technology
- Stores driving omni-channel sales
- New express delivery service
- Company background
- Company performance
- Mixed performance in 2014
-
- Figure 268: Fnac: Group financial performance, 2009-14
-
- Figure 269: Fnac: Outlet data, 2009-14
- Retail offering
HTM Group (Boulanger)
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- What we think
- Looking to expand once more
- Own brand offers scope for development
- Marketplace channel provides new avenues for growth
- Company background
- Company performance
-
- Figure 270: HTM (Boulanger): Group sales performance, estimated, 2010-14
-
- Figure 271: HTM (Boulanger): Outlet data, 2010-2014
- Retail offering
Maplin Electronics Ltd
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- What we think
- Increased brand awareness
- Improved web platform
- Bridging the gap between the online and offline experience
- Drones and toys
- New airport store format
- Company background
- Company performance
-
- Figure 272: Maplin Electronics Ltd: Group financial performance, 2009-2013
-
- Figure 273: Maplin Electronics Ltd: Outlet data, 2009-2014
- Retail offering
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