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Soap, Bath and Shower Products - UK - February 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

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Soap, Bath and Shower Products - UK - February 2015
Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
The Market – Market Size and Forecast
The Market – Segment Performance
The Market – Channels to Market
The Market – Market Drivers

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Soap, Bath and Shower Products - UK - February 2015
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
The Consumer – Bathroom Routine
The Consumer – Bathing and Showering Habits
The Consumer – Product Purchasing
The Consumer – Bath Product Fragrance Preferences
The Consumer – Interest in New Products

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Soap, Bath and Shower Products - UK - February 2015
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Key Players – Market Share
Key Players – Brand Research
Key Players – Brand Communication and Promotion
Key Players – Launch Activity and Innovation

Content Map

Soap, Bath and Shower Products - UK - February 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
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What you need to know

Retail sales declines are evident for the second year in a row in the soap, bath and shower (SBS) market (-1.2% to £638 million in 2014) as the trend of saving money on day-to-day hygiene essentials continues; consumers are maintaining their reliance on price promotions, as well as trading down to cheaper products such as bar soaps.

Bathing is increasingly viewed as a more costly and time-consuming alternative to showering, with one in five adults now taking fewer baths. This has directly impacted retail value sales in the segment, with bath products falling 5.6% from 2013-14. Changing consumer perception of bathing is essential to return the market to growth, with opportunities in skincare and beauty claims.

Products covered in this report

This report covers the UK retail market for soap, bath and shower products (including specific male, female and family products – ie those that can be used on babies and children) and includes the following:

  • Toilet soaps in both bar and liquid form, including hand washes

  • Hand sanitisers

  • Bath additives such as foam, crème, oil and bubble bath, bath pearls and beads and solid bath products such as salts, grains, crystals and cubes

  • Shower products such as gels, mousses, body shampoos and body washes

  • Products marketed as soap-free, such as Dove or Oil of Olay moisturising bars, as well as products such as Oilatum, which are formulated specifically for problem skin.

The report excludes facial cleansers such as scrubs and foams, which are included in Mintel’s Facial Skincare – UK, May 2014 report. The report also excludes other bodycare products, used outside of a cleansing routine, as well as wash accessories such as sponges, loofahs, mitts etc.

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