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Packaged Red Meat - US - February 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Application

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Packaged Red Meat - US - February 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Beef
Segment Performance – Pork
Segment Performance – Other Red Meats

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Packaged Red Meat - US - February 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Correspondence Analysis for Packaged Red Meat
Overview – Frequency and Type of Meat Consumption
Consumption Levels of Red Meats – Beef
Consumption Levels of Red Meats – Pork/Ham
Consumption Levels of Red Meats – Lamb
Consumption Levels of Red Meats – Other Red Meat
Reasons Consumers are Eating Less Red Meat
Preferred Red Meat Characteristics
Where Consumers Purchase Red Meat
How Red Meat is Prepared at Home
The Consumer – Race and Hispanic Origin

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Packaged Red Meat - US - February 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels
Leading Companies
Brand Share – Refrigerated Red Meat
Brand Share – Packaged Pork and Pork Products
Innovations and Innovators

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Packaged Red Meat - US - February 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Frequency and Type of Meat Consumption
Appendix – Consumption Levels of Red Meats – Beef
Appendix – Consumption Levels of Red Meats – Pork/Ham
Appendix – Consumption Levels of Red Meats – Lamb
Appendix – Reasons Consumers are Eating Less Red Meat
Appendix – Preferred Red Meat Characteristics
Appendix – Where Consumers Purchase Red Meat
Appendix – How Red Meat is Prepared at Home
Appendix – Race and Hispanic Origin
Appendix – Other Tables – Market Sizes
Appendix – Trade Associations
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What you need to know

The packaged red meat category has been under scrutiny for issues related to purity and health. Ever since the “pink slime” scandal of 2011, consumers have shown a keen interest in knowing the origin of their meat products, and also want information related to production processes and the humane treatment of animals.

US conditions related to drought and diseases have limited domestic beef and pork resources, resulting in volatile prices in 2014. In response, consumers are increasingly turning to non-red meat proteins, such as chicken and vegetarian sources, such as beans, tofu, and other meat-like products. Other competitive forces include fast food restaurants, which can serve meat items such as burgers, chili, and sausages at competitive prices.

Definition

This report builds on the analysis presented in Mintel’s Red Meat – US, September 2013 report, Red Meat – US, October 2012 report, as well as the same title in November 2010, November 2008, December 2007, and December 2006. This report covers retail sales of beef, pork (not bacon), and lamb, in all forms, including ready-to-eat and heat-and-eat.

Included are the following types of meat:

  • Beef – including ground beef, steaks, roasts, and other cuts of beef

  • Pork – pork chops, pork cutlets, and other cuts

  • Lamb and Other Red Meat – (note that in the Market Size and Forecast, Segment Performance, and Retail Channels data, “other red meat” includes organ meats, mutton, goat, and game meat).

Related Content

Data sources

Sales data

  • Market Size and Forecast and Segment Performance – Total retail sales based on Information Resources, Inc. InfoScan Reviews; FreshLook Marketing Group; US Bureau of Economic Analysis

  • Retail Channels – based on Information Resources, Inc. InfoScan Reviews; FreshLook Marketing Group; US Bureau of Economic Analysis

  • Leading Companies and Brand Shares – based on MULO sales data from Information Resources, Inc. InfoScan Reviews. MULO is defined as Multi Outlet, representative of the following channels: total US Grocery, Mass, total US Drug, total Walmart, Dollar, Military, and Club. Note that the values shown in this section differ from the Market Size and Forecast and Segment Performance sections of this report. Companies’ and brands’ sales data encompasses only sales through MULO channels, while Market Size and Forecast and Segment sales cover the entire retail market.

Consumer survey data

For the purposes of this report, Mintel commissioned exclusive consumer research through Lightspeed GMI to explore consumer consumption of/attitudes and behaviors toward hot dogs and sausages. Mintel was responsible for the survey design, data analysis, and reporting. Fieldwork was conducted in October 2014 among a sample of 2,000 adults aged 18+ with access to the internet.

Mintel selects survey respondents so that they are proportionally balanced to the entire US adult population based on the key demographics of gender, age, household income, and region. Mintel also slightly oversamples, relative to the population, respondents that are Hispanic or Black to ensure an adequate representation of these groups in Mintel’s survey results. Please note that Mintel’s exclusive surveys are conducted online and in English only. Hispanics who are not online and/or do not speak English are not included in Mintel’s survey results.

While race and Hispanic origin are separate demographic characteristics, Mintel often compares them to each other. Please note that the responses for race (White, Black, Asian, Native American, or other race) will overlap those that also are Hispanic, because Hispanics can be of any race.

Abbreviations and terms

The following abbreviations are used in this report:

BLS Bureau of Labor Statistics
CPI Consumer Price Index
GNPD Global New Products Database
MMI Mintel Menu Insights
MULO Multi Outlet
USDA United States Department of Agriculture

Generations are discussed within this report, and they are defined as:

World War II The generation born in 1932 or before. In 2015, members of this generation are aged 83 or older.
Swing Generation The generation born between 1933 and 1945. In 2015, members of the Swing Generation are between the ages of 70 and 82.
Baby Boomers The generation born between 1946 and 1964. In 2015, Baby Boomers are between the ages of 51 and 69.
Generation X The generation born between 1965 and 1976. In 2015, Generation Xers are between the ages of 39 and 50.
iGeneration The generation born between 1995 and 2007. In 2015, iGens are between the ages of 8 and 20.
Emerging generation The newest generation began in 2008 as the annual number of births declined sharply with the recession. In 2015 members of this as-yet unnamed generation are younger than age 8.

* also known as Generation Y or Echo Boomers.

In order to provide an inflation-adjusted price value for markets Mintel uses the CPI to deflate current prices. The CPI is defined as follows:

CPI The Consumer Price Index is a measure of the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services.

The CPI and its components are typically used to adjust other economic series for price changes and to translate these series into inflation-free dollars. Examples of series adjusted by the CPI include retail sales, hourly and weekly earnings, and components of the national income and product accounts. In addition, and in Mintel reports, the CPI is used as a deflator of the value of the consumer’s dollar to find its purchasing power. The purchasing power of the consumer’s dollar measures the change in the value to the consumer of goods and services that a dollar will buy at different dates.

The CPI is generally the best measure for adjusting payments to consumers when the intent is to allow consumers to purchase, at today’s prices, a market basket of goods and services equivalent to one that they could purchase in an earlier period. It is also the best measure to use to translate retail sales into real or inflation-free dollars.

Based on Bureau of Labor Statistics definition.
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