Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Total UK retail value sales and forecast of the crisps, nuts and savoury snacks market, 2009-19
- Segment performance
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- Figure 2: UK retail value sales of crisps, savoury snacks and nuts, by segment, 2013 and 2014 (est)
- Market factors
- Good GB potato and wheat harvests keep commodity prices in check
- Slower growth of under-55s likely to bring challenges for crisps/crisp-style snacks
- Healthy snacking is a necessary area of focus
- Companies, brands and innovation
- Walkers makes latest bid to tap growth in premium crisps
- Pringles and Doritos fuel growth in potato-based and other snacks
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- Figure 3: Leading manufacturers in the UK retail crisps market, 2014*
- KP shows market leadership with impressive sales performance
- Total adspend reaches four-year high, driven by spend on crisps and crisp-style snacks
- Popcorn's share of new launches approaches 10%
- The consumer
- Crisps and crisp-style snacks eaten by more than nine in 10 adults
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- Figure 4: Usage of crisps and crisp-style snacks, by type, November 2014
- Nuts popular with those who regard themselves as healthy
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- Figure 5: Usage of nuts and other savoury snacks, by type, November 2014
- Crisps are eaten less often than nuts
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- Figure 6: Frequency of usage of crisps and crisp-style snacks, and nuts, by type, November 2014
- Sweet potatoes hold most interest for crisps/crisp-style snack users
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- Figure 7: Interest in new/niche ingredients in crisp/crisp-style snacks, November 2014
- High interest in baked cheese snacks
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- Figure 8: Interest in selected product concepts in crisps, savoury snacks and nuts, November 2014
- One in three concerned about salted peanuts’ fat and salt content
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- Figure 9: Agreement with selected attitudes towards crisps, savoury snacks and nuts, November 2014
- What we think
Issues and Insights
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- Baked snacks operators should explore new areas to reverse sales declines
- The facts
- The implications
- Gap in the market for a mainstream vegetable crisp brand
- The facts
- The implications
- Usage of nuts lags behind that of crisps
- The facts
- The implications
Trend Application
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- Mintel Trend: Extend My Brand
- Mintel Trend: The Real Thing
- Mintel Trend: Play Ethic
Market Drivers
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- Key points
- Good GB potato harvest helps bring crisp prices down in 2014
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- Figure 10: UK weekly commodity prices of main crop potatoes and bread-making wheat, January 2010-October 2014
- Peanut prices lower for most of 2014
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- Figure 11: Prices of groundnuts* in US $/tonne, January 2010-October 2014
- Healthy snacking is a necessary area of focus
- Many Britons look to healthy food choices
- Snack operators explore healthier variants
- Healthier snacks should resonate
- Two thirds of consumers snack at least daily
- Slower growth of under-55s likely to bring challenges for crisps/crisp-style snacks
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Nuts account for one in five new launches in 2013
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- Figure 12: Share of new product launches within the UK crisps, savoury snacks and nuts market, by category, 2010-14
- Whitworths ramps up launch activity
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- Figure 13: Share of new product launches within the UK crisps, savoury snacks and nuts market, by top 10 companies in 2013, 2010-14
- Walkers has another go at premium snacking with Market Deli
- Salt, vinegar, cheese and onion remain in top 10 flavour launches
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- Figure 14: Share of new product launches within the UK crisps, savoury snacks and nuts market, by flavour component, 2010-14
- Apple flavour gradually builds share of launches
- Popping corn boosts the share of unflavoured products among launches
- Own-label top-tier ranges boost launches with premium claims
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- Figure 15: Share of new product launches within the UK crisps, savoury snacks and nuts market, by top 10 claims in 2013, 2010-14
- Better-for-you snacks gain visibility
- Reduced sodium nuts
- High-oleic peanuts
- High-protein popcorn
- High-protein egg-based snacks
- Brand extensions continue apace
Market Size and Forecast
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- Key points
- Inflation and trading up fuel value growth in crisps, nuts and savoury snacks
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- Figure 16: Total UK retail value and volume sales of the crisps, nuts and savoury snacks market, 2009-19
- More muted value growth expected in run-up to 2019
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- Figure 17: Total UK retail value sales and forecast of the crisps, nuts and savoury snacks market, 2009-19
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- Figure 18: Total UK retail volume sales and forecast of the crisps, nuts and savoury snacks market, 2009-19
- Potato crisps expected to see value rise but volume decline
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- Figure 19: Total UK retail value and volume sales of the crisps/chips market, 2009-19
- Value growth in potato crisps to slow whilst volumes continue their decline
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- Figure 20: Total UK retail value sales and forecast of the crisps/chips market, 2009-19
- Flat nut volumes forecast whilst value growth slows
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- Figure 21: Total UK retail value and volume sales of the nuts market, 2009-19
- Figure 22: Total UK retail value sales and forecast of the nuts market, 2009-19
- Other snacks, meat snacks, baked snacks and popcorn
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- Figure 23: Total UK retail value and volume sales of the other savoury snacks* market, 2009-19
- Volume growth to be maintained in other snacks
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- Figure 24: Total UK retail value sales and forecast of the other savoury snacks* market, 2009-19
- Forecast methodology
Segment Performance
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- Key points
- Popcorn is fastest-growing segment in 2013-14
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- Figure 25: UK retail value sales of savoury snacks, by category, 2009-14
- Figure 26: UK retail volume sales of savoury snacks, by category, 2009-14
- Crisps/chips is the weakest segment
- Future looks bright for meat snacks
- Nuts boosted by inflation and trading up
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- Figure 27: Value and volume sales of nuts, by type of nut, 2013 and 2014
Market Share
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- Key points
- Market leader Walkers sees value sales fall
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- Figure 28: Leading brands’ sales and shares in the UK crisps market, by value and volume, 2011/12-2013/14
- Figure 29: Leading manufacturers’ sales and shares in the UK crisps market, by value and volume, 2011/12-2013/14
- Premium crisp brands beat total market value sales performance
- Scope for Seabrook to excite consumers with lattice-shaped crisps
- Growth in nuts segment fuelled by KP
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- Figure 30: Leading brands’ sales and shares in the UK nuts market, by value and volume, 2011/12-2013/14
- Figure 31: Leading manufacturers’ sales and shares in the UK nuts market, by value and volume, 2011/12-2013/14
- Pringles is top-performing potato-based/other snack brand
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- Figure 32: Leading brands’ sales and shares in the UK potato-based and other snacks market, by value and volume, 2011/12-2013/14
- Figure 33: Leading manufacturers’ sales and shares in the UK potato-based and other snacks market, by value and volume, 2011/12-2013/14
- Own-label rockets in baked snacks and popcorn
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- Figure 34: Leading brands’ sales and shares in the UK baked snacks and popcorn market, by value and volume, 2011/12-2013/14
- Figure 35: Leading manufacturers’ sales and shares in the UK baked snacks and popcorn market, by value and volume, 2011/12-2013/14
- Mini Cheddars accounts for a third of baked snacks/popcorn market
- Product innovation and promotion boost Butterkist’s sales
- Peperami’s sale to Jack Link’s is a positive move for the brand
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- Figure 36: Leading brands’ sales and shares in the UK meat snacks market, by value and volume, 2011/12-2013/14
- Figure 37: Leading manufacturers’ sales and shares in the UK meat snacks market, by value and volume, 2011/12-2013/14
Companies and Products
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- Intersnack
- Product range
- Recent activity
- Kellogg’s
- Product range
- Recent activity
- Kettle Foods
- Product range
- Recent activity
- PepsiCo
- Product range
- Product innovation
- Recent activity
- Tangerine Confectionery
- Product range
- Recent activity
- Tyrrells
- Product range
- Recent activity
- United Biscuits
- Product range
Brand Communication and Promotion
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- Key points
- Adspend reaches highest level in at least four years
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- Figure 38: Advertising expenditure in the crisps, savoury snacks and nuts market, 2010-14
- Figure 39: Advertising expenditure in the crisps, savoury snacks and nuts market, by type, 2010-14
- Special K Cracker Crisps garners biggest adspend in 2013
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- Figure 40: Advertising expenditure in the crisps, savoury snacks and nuts market, by top 10 brands, 2010-14
- Tyrrells looks set to power up its advertising with appointment of first agency
- Kettle pushes its hand-cooked credentials
- Launch of Pops and Market Deli helps push Walkers’ 2014 adspend to five-year high
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- Figure 41: Advertising expenditure in the crisps, savoury snacks and nuts market, by top 10 advertisers, 2010-14
- Grocery retailers rely on brands to give market visibility
- Almond advertisers account for two of top eight advertisers by adspend
- Intersnack more than triples adspend in 2014
Brand Research
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- Brand map
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- Figure 42: Attitudes towards and usage of selected crisps and savoury snacks brands, November 2014
- Correspondence analysis
- Brand attitudes
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- Figure 43: Attitudes, by brand, November 2014
- Brand personality
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- Figure 44: Brand personality – Macro image, November 2014
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- Figure 45: Brand personality – Micro image, November 2014
- Brand experience
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- Figure 46: Selected brand usage, November 2014
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- Figure 47: Satisfaction with selected brands, November 2014
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- Figure 48: Consideration of selected brands, November 2014
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- Figure 49: Consumer perceptions of current brand performance, November 2014
- Brand recommendation
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- Figure 50: Recommendation of selected brands, November 2014
The Consumer – Usage
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- Key points
- Crisps and crisp-style snacks eaten by more than nine in 10 adults
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- Figure 51: Usage of crisps and crisp-style snacks, by type, November 2014
- Under-55s more likely to eat crisps and crisp-style snacks
- One in four eat healthy/wholegrain snacks
- More than one in 10 eat popped potato snacks
- Nuts popular with those who regard themselves as healthy
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- Figure 52: Usage of nuts and other savoury snacks, by type, November 2014
- Over half of 16-34s eat popcorn
- Meat snacks are more popular with men
- Far fewer men eat meat snacks than other snacks
- Crisps are eaten less often than nuts
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- Figure 53: Frequency of usage of crisps and crisp-style snacks, and nuts, by type, November 2014
- Men are the more frequent users of savoury snacks
The Consumer – Interest in New/Niche Ingredients in Crisps/Crisp-Style Snacks
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- Key points
- Sweet potatoes hold most interest for crisps/crisp-style snack users
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- Figure 54: Interest in new/niche ingredients in crisp/crisp-style snacks, by top five choices, November 2014
- Carrot, parsnip and beetroot hold similar levels of interest
- One in seven interested in butternut squash
- Better marketing required for fruit crisps?
The Consumer – Interest in Product Concepts in Crisps, Nuts and Savoury Snacks
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- Key points
- High interest in baked cheese snacks
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- Figure 55: Interest in selected product concepts in crisps, savoury snacks and nuts, November 2014
- Popped chips ripe for new ingredient variants
- One in three interested in dried snacking ham
- Savoury-flavoured cereals offer a new concept for operators
The Consumer – Attitudes towards Crisps, Nuts and Savoury Snacks
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- Key points
- One in three concerned about salted peanuts’ fat and salt content
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- Figure 56: Attitudes towards crisps, savoury snacks and nuts, November 2014
- One in five interested in crisps cooked in olive and sunflower oil blend
- Scope for crisps to be positioned more as an ingredient in meals
The Consumer – Qualities Associated with Crisps, Nuts and Savoury Snacks
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- Key points
- Standard potato crisps rank highest for taste
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- Figure 57: Qualities associated with selected types of crisps, savoury snacks and nuts, November 2014
- Health perceptions of vegetable crisps are generally positive
- Standard potato crisps and flavoured popcorn rank lowest for protein
- Crisps, nuts and savoury snacks fail to excite consumers
- Less than a third see standard potato crisps and salted peanuts as unhealthy
- Only one in 10 see standard potato crisps as natural
Appendix – Market Drivers
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- Figure 58: Age trends in the UK population, 2009-19
- Figure 59: Age trends in the UK – under-55 and over-55 population, 2009-19
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Appendix – Market Size and Forecast
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- Total UK retail crisps, nuts and savoury snacks market
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- Figure 60: Best- and worst-case forecast for the total UK crisps, nuts and savoury snacks market, by value, 2014-19
- Figure 61: Best- and worst-case forecast for the total UK crisps, nuts and savoury snacks market, by volume, 2014-19
- Crisps
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- Figure 62: Best- and worst-case forecast for the UK crisps/chips market, by value, 2014-19
- Figure 63: UK retail volume sales and forecast for the crisps/chips market, 2014-19
- Figure 64: Best- and worst-case forecast for the total UK crisps/chips market, by volume, 2014-19
- Nuts
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- Figure 65: Best- and worst-case forecast for the total UK nuts market, by value, 2014-19
- Figure 66: UK retail volume sales and forecast for the nuts market, 2014-19
- Figure 67: Best- and worst-case forecast for the total UK nuts market, by volume, 2014-19
- Savoury snacks
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- Figure 68: Best- and worst-case forecast for the total UK other savoury snacks market*, by value, 2014-19
- Figure 69: UK retail volume sales and forecast for the other savoury snacks market*, 2014-19
- Figure 70: Best- and worst-case forecast for the total UK other savoury snacks market*, by volume, 2014-19
Appendix – Who’s Innovating?
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- Figure 71: New launches in the UK crisps, savoury snacks and nuts market, own-label and branded, 2010-14
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