Table of Contents
Executive Summary
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- Spending and inflation
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- Figure 1: Germany: Consumer spending on all personal care as % all consumer spending, 2010-14
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- Figure 2: Germany: Consumer price inflation on personal care products, Jan 2013-Nov 2014
- Channels of distribution
- Sector size and forecast
- The retailers
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- Figure 3: Germany: Leading health and beauty retailers’ share of all drugstore sales, 2014(e)
- Online
- The consumer – Where people shop
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- Figure 4: Germany: Male and female buyers of beauty products, November 2014
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- Figure 5: Germany: Retailers used to purchase beauty products, November 2014
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- Figure 6: Germany: Customer base, by type of retailer, November 2014
- The consumer – Attitudes to mobile shopping and social media
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- Figure 7: Germany Attitudes of beauty buyers to mobile shopping and social media, November 2014
- Figure 8: Profile of holders of particular attitudes, November 2014
- What we think
Issues and Insights
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- Does the demise of Schlecker mark the beginning of the end of the drugstores?
- The facts
- The implications
- How will the downturn in the German economy affect personal care sales?
- The facts
- The implications
Spending and Inflation
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- Key points
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- Figure 9: Germany: Consumer spending on personal care products (incl VAT), 2009-13
- Product market breakdown
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- Figure 10: Germany: Main beauty markets, sales inc VAT 2009-14 (e)
- Figure 11: Germany: Main beauty markets, sales inc VAT 2014-18
- Inflation
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- Figure 12: Germany: Consumer price inflation on personal care products, 2010-Nov 2014
Channels of Distribution
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- Key points
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- Figure 13: Germany: Channels of distribution for personal care products, 2012-14
Sector Size and Forecast
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- Key points
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- Figure 14: Germany: Health and beauty retailers sales, excl VAT, 2009-14
- Prospects
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- Figure 15: Germany: Health and beauty retailers sales, excl VAT, 2014-19
The Retailers – Financials and Outlets
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- Key points
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- Figure 16: Germany: Leading beauty specialists’ sales, 2011-14
- Figure 17: Germany: Leading beauty specialists’ outlet numbers, 2011-14
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- Figure 18: Germany: Leading beauty specialists’ sales per outlet, 2011-14
The Retailers – Market Shares
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- Figure 19: Germany: Leading beauty specialists’ share of drugstores retailers sales, 2011-14
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Online
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- Key points
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- Figure 20: Germany: Online buyers in last 3 months in key sectors, 2005-14
- Figure 21: Germany: Beauty retailers: Transactional websites, December 2014
The Consumer – Where People Shop
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- Key points
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- Figure 22: Germany: Male and female buyers of beauty products, November 2014
- Online and in-store – Where people shop
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- Figure 23: Germany: Main types of stores used to purchase beauty products, November 2014
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- Figure 24: Germany: Retailers used to purchase beauty products, November 2014
- Customer profiles
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- Figure 25: Germany: Beauty customers, by broad type of outlet, November 2014
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- Figure 26: Germany: Customer base, by type of retailer, November 2014
The Consumer – Attitudes to Mobile Shopping and Social Media
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- Key points
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- Figure 27: Germany Attitudes of beauty buyers to mobile shopping and social media, November 2014
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- Figure 28: Germany: Profile of holders of particular attitudes, November 2014
dm-Drogerie Markt
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- What we think
- Learning from Schlecker’s under-investment mistakes
- Award-winning own-label cosmetic range
- E-commerce on hold
- Company background
- Company performance
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- Figure 29: dm-Drogerie Markt: Group sales performance, excl. sales tax, 2009/10-2013/14
- Figure 30: dm-Drogerie Markt: Outlet data, 2009/10-2013/14
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- Figure 31: dm-Drogerie Markt: Outlet numbers, 2009/10-2013/14
- Retail offering
Douglas Group
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- What we think
- A year of change
- Hello…
- …and goodbye
- Young and beautiful
- Company background: Douglas
- Company background: Nocibé
- Company performance
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- Figure 32: Douglas Group: Group financial performance, 2010-14
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- Figure 33: Douglas Group: Outlet data, 2010-14
- Figure 34: Douglas: European outlet data, 2014
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- Figure 35: Nocibé: Group financial performance and outlet data, 2010-14
- Retail offering: Douglas
- Retail offering: Nocibé
Müller
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- What we think
- Product diversity USP
- Affordable beauty retail destination
- Raising the stakes in the battle for beauty shoppers
- E-commerce
- Company background
- Company performance
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- Figure 36: Müller: Group financial performance, 2010-14
- Figure 37: Müller: Outlet data, 2010-14
- Retail offering
Rossmann
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- What we think
- Price war in Germany
- Continued expansion driving growth
- Re-thinking online
- Company background
- Company performance
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- Figure 38: Rossmann: Group financial performance, 2010-14
- Figure 39: Rossmann International operations outlet numbers, 2010-14
- Retail offering
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