Table of Contents
Executive Summary
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- The market
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- Figure 1: Total US consumer expenditures and fan chart forecast of expenditures for auto parts and accessories, at current prices, 2009-19
- Market factors
- Interest in DIY
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- Figure 2: Automotive maintenance/repair work done yourself in past three years, November 2014
- Vehicle complexity
- Aging vehicle fleet
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- Figure 3: Average age of passenger cars and light trucks, 2002-13
- Key players
- The consumer
- DIY market small, focused on simple fixes
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- Figure 4: Automotive maintenance/repair work done yourself in past three years, November 2014
- DIY market small as dealers, independent shops dominate
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- Figure 5: Place vehicle(s) have been taken for service within the past three years, November 2014
- Franchise stores lead
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- Figure 6: Where auto parts for your vehicle(s) have been purchased within the past three years, November 2014
- Auto enthusiasm dwindles
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- Figure 7: Attitudes toward car ownership and maintenance, November 2014
- What we think
Issues and Insights
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- Small DIY market presents challenges for marketers
- The issues
- The implications
- Use of apps for DIY work is low, possibly ripe for growth
- The issues
- The implications
Trend Applications
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- Trend: Return to the Experts
- Trend: Survival Skills
Market Size and Forecast
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- Key points
- Increasing complexity of vehicles poses challenge
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- Figure 8: Total US consumer expenditures and forecast of expenditures for auto parts and accessories, at current prices, 2009-19
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- Figure 9: Total US consumer expenditures and forecast of expenditures for auto parts and accessories, at inflation-adjusted prices, 2009-19
- Fan chart forecast
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- Figure 10: Total US consumer expenditures and fan chart forecast of expenditures for auto parts and accessories, at inflation-adjusted prices, 2009-19
Market Drivers
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- Key points
- Multiple factors drive the DIY market
- Aging vehicles require more attention
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- Figure 11: Average Age of Passenger Cars and Light Trucks, 2002-13
- Vehicle complexity may dissuade some DIYers
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- Figure 12: All grades all formulations retail gasoline prices, dollars per gallon, 2000-14
- Increased use of smartphones could change research process for DIYers
- Rise of alternative-fuel vehicles could change the game
Retail Channels
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- Key points
- Retailing Overview
- Franchise stores dominate
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- Figure 13: Where auto parts have been purchased in past three years, November 2014
- Men prefer franchise stores at a higher rate than women
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- Figure 14: Where auto parts have been purchased in past three years, by gender, November 2014
- Big-box stores may see influx of younger buyers
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- Figure 15: Where auto parts have been purchased in past three years, by age, November 2014
- Dealerships do better with newer cars, while owners of older cars shop franchises
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- Figure 16: Where auto parts have been purchased in past three years, by vehicle model years, November 2014
- Franchise stores dominate simple repair market
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- Figure 17: Where auto parts have been purchased in past three years, by automotive repair/maintenance work done yourself, November 2014
- AutoZone has the best brand perception among retailers
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- Figure 18: Perceptions of auto parts retailers, part 1, November 2014
- Figure 19: Perceptions of auto parts retailers, part 2, November 2014
- Key DIY Retailers
Innovations and Innovators
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- Gearhead Workspace teaches people to be DIYers
- TeleTech works to build apps for DIY market
Marketing Strategies
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- Overview of the brand landscape
- Strategy: Engage with motorsports fans
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- Figure 20: AutoZone video, Joey Lagano Daytona 500 Prep, February 2014
- Strategy: Embrace “how-to” repairs, inspire DIY pride in workmanship
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- Figure 21: AutoZone ad, “Show it off America,” May 2013
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- Figure 22: O’Reilly Auto Parts video “Lubegard-Evaporator and Heater Foam Cleaner ,” October 2014
- Figure 23: Carquest Video - DIY Auto A/C Recharging with Sub-Zero, February 2013
Vehicles Owned
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- Key points
- Despite rise in crossover SUV sales, cars still dominate.
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- Figure 24: Type of vehicle owned, November 2014
- Crossovers/SUVs popular with those aged 25+
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- Figure 25: Type of vehicle owned, by age, November 2014
- Crossovers and trucks trend well among those with higher incomes
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- Figure 26: Type of vehicle owned, by household income, November 2014
Price of Most Recent Vehicle Purchase
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- Key points
- Most vehicle owners paid less than $40,000 for their cars
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- Figure 27: Price of most recent vehicle purchase, November 2014
- Oldest, youngest buyers spend less on vehicle purchases
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- Figure 28: Price of most recent vehicle purchase, by age, November 2014
- Low-income consumers may present DIY opportunities
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- Figure 29: Price of most recent vehicle purchase, by household income, November 2014
- Older cars dominate market
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- Figure 30: Price of most recent vehicle purchase, by vehicle model years, November 2014
Last Vehicle Purchased and Purchase Plans
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- Key points
- Consumers prefer new cars to used
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- Figure 31: Type of vehicle last purchased, November 2014
- Aging vehicles positive for DIY market
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- Figure 32: Model year of most recent vehicle, November 2014
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- Figure 33: Type of vehicle last vehicle purchased, by model years, November 2014
- Figure 34: When do you purchase to plan your next vehicle?, November 2014
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- Figure 35: When do you purchase to plan your next vehicle?, by model years, November 2014
Place Taken for Repair/Service
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- Key points
- DIY market small as dealers, independent shops dominate
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- Figure 36: Place vehicle(s) has been taken for service in past three years, November 2014
- Men do more DIY work, but gender gap isn’t big
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- Figure 37: Place vehicle(s) has been taken for service in past three years, by gender, November 2014
- Younger vehicle owners less likely to visit dealers for repair
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- Figure 38: Place vehicle(s) has been taken for service in past three years, by age, November 2014
- Lower household income translates into higher DIY likelihood
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- Figure 39: Place vehicle(s) has been taken for service in past three years, by household income, November 2014
- Older vehicles have higher DIY rate
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- Figure 40: Place vehicle(s) has been taken for service in past three years, by model years, November 2014
- As incomes rise, so do opportunities for dealers
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- Figure 41: Place vehicle(s) has been taken for service in past three years, by household income, November 2014
Work Done by Self versus Professional
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- Key points
- DIY market small, focused on simple fixes
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- Figure 42: Automotive repair/maintenance work done by a professional versus automotive maintenance/repair work done yourself in the past three years, November 2014
- Men do more DIY work
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- Figure 43: Automotive maintenance/repair work done yourself in the past three years, November 2014
- Higher incomes don’t always mean less DIY work
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- Figure 44: Automotive maintenance/repair work done yourself in the past three years, by household income, November 2014
Use of Internet in Relation to Car Repairs
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- Key points
- Price-consciousness carries the day with consumers
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- Figure 45: Likelihood of using the internet in relation to auto maintenance within the next year, November 2014
- Men show greater interest in using the internet for DIY repair
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- Figure 46: Likelihood of using the internet in relation to auto maintenance within the next year, by gender, November 2014
- Younger DIY consumers are much more likely to use online resources
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- Figure 47: Likelihood of using the internet in relation to auto maintenance within the next year, by age, November 2014
Attitudes toward Car Ownership and Maintenance
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- Key points
- Auto enthusiasm dwindles
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- Figure 48: Attitudes toward car ownership and maintenance, November 2014
- Men much likelier to be gearheads
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- Figure 49: Attitudes toward car ownership and maintenance, by gender, November 2014
- Younger buyers more interested in cars, but scared about vehicle complexity
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- Figure 50: Attitudes toward car ownership and maintenance, by age, November 2014
Race/Hispanic Origin
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- Key points
- Car ownership strong across all race/ethnic groups
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- Figure 51: Type of vehicle owned, by race/Hispanic origin, November 2014
- Whites, Hispanics prefer to buy new
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- Figure 52: Type of vehicle last purchased, by race/Hispanic origin, November 2014
- Regardless of race/ethnicity, consumers are waiting to purchase vehicles
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- Figure 53: When do you plan to purchase your next vehicle?, by race/Hispanic origin, November 2014
- Hispanics more likely to do DIY work
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- Figure 54: Place vehicle(s) has been taken for service in past three years, by race/Hispanic origin, November 2014
- Hispanics like big-box stores but also independents and franchisees
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- Figure 55: Where auto parts have been purchased in past three years, by race/Hispanic origin, November 2014
- Whites least likely to show interest in internet and apps for DIY
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- Figure 56: Likelihood of using the internet in relation to auto maintenance within the next year, by race/Hispanic origin, November 2014
- Hispanics, Blacks more likely to care about cars
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- Figure 57: Attitudes toward car ownership and maintenance, by race/Hispanic origin, November 2014
Appendix – Other Useful Consumer Tables
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- Vehicles owned
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- Figure 58: Type of vehicle owned, by gender, November 2014
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- Figure 59: Type of vehicle owned, by generations, November 2014
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- Figure 60: Type of vehicle owned, by presence of children in household, November 2014
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- Figure 61: Type of vehicle owned, by marital/relationship status, November 2014
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- Figure 62: Type of vehicle owned, by vehicle model years, November 2014
- Price of most recent vehicle purchase
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- Figure 63: Price of most recent vehicle purchase, by gender, November 2014
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- Figure 64: Price of most recent vehicle purchase, by race/Hispanic origin, November 2014
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- Figure 65: Price of most recent vehicle purchase, by generations, November 2014
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- Figure 66: Price of most recent vehicle purchase, by presence of children in household, November 2014
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- Figure 67: Price of most recent vehicle purchase, by marital/relationship status, November 2014
- Last vehicle purchased
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- Figure 68: Type of vehicle last purchased, by gender, November 2014
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- Figure 69: Type of vehicle last purchased, by age, November 2014
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- Figure 70: Type of vehicle last purchased, by household income, November 2014
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- Figure 71: Type of vehicle last purchased, by generations, November 2014
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- Figure 72: Type of vehicle last purchased, by presence of children in household, November 2014
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- Figure 73: Type of vehicle last purchased, by marital/relationship status, November 2014
- Model year
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- Figure 74: Vehicle model year, by gender, November 2014
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- Figure 75: Vehicle model year, by age, November 2014
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- Figure 76: Vehicle model year, by household income, November 2014
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- Figure 77: Vehicle model year, by race/Hispanic origin, November 2014
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- Figure 78: Vehicle model year, by generations, November 2014
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- Figure 79: Vehicle model year, by presence of children in household, November 2014
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- Figure 80: Vehicle model year, by marital/relationship status, November 2014
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- Figure 81: Model year of the car/truck repaired or serviced most recently, November 2014
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- Figure 82: Model year of the car/truck repaired or serviced most recently, by race/Hispanic origin, November 2014
- Plans to purchase next vehicle
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- Figure 83: When do you purchase to plan your next vehicle?, by gender, November 2014
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- Figure 84: When do you purchase to plan your next vehicle?, by age, November 2014
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- Figure 85: When do you purchase to plan your next vehicle?, by generations, November 2014
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- Figure 86: When do you plan to purchase your next vehicle?, by household income, November 2014
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- Figure 87: When do you purchase to plan your next vehicle?, by presence of children in household, November 2014
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- Figure 88: When do you purchase to plan your next vehicle?, by marital/relationship status, November 2014
- Place taken for repair
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- Figure 89: Place vehicle(s) has been taken for service in past three years, by presence of children in household, November 2014
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- Figure 90: Place vehicle(s) has been taken for service in past three years, by generations, November 2014
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- Figure 91: Place vehicle(s) has been taken for service in past three years, by marital/relationship status, November 2014
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- Figure 92: Place vehicle(s) has been taken for service in past three years, by primary residence, November 2014
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- Figure 93: Place vehicle(s) has been taken for service in past three years, by social media usage, November 2014
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- Figure 94: Place vehicle(s) has been taken for service in past three years, by Where auto parts have been purchased in past three years, Part 1, November 2014
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- Figure 95: Place vehicle(s) has been taken for service in past three years, by Where auto parts have been purchased in past three years, Part 2, November 2014
- Work done by self versus professional
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- Figure 96: Automotive maintenance/repair work done yourself in the past three years, November 2014
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- Figure 97: Automotive repair/maintenance work done by a professional in the past three years, by gender, November 2014
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- Figure 98: Automotive repair/maintenance work done by a professional in the past three years, by age, November 2014
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- Figure 99: Automotive repair/maintenance work done by a professional in the past three years, by generations, November 2014
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- Figure 100: Automotive repair/maintenance work done by a professional in the past three years, by race/Hispanic origin, November 2014
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- Figure 101: Automotive repair/maintenance work done by a professional in the past three years, by household income, November 2014
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- Figure 102: Automotive repair/maintenance work done by a professional in the past three years, by presence of children in household, November 2014
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- Figure 103: Automotive repair/maintenance work done by a professional in the past three years. by marital/relationship status, November 2014
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- Figure 104: Automotive repair/maintenance work done by a professional in the past three years, by primary residence, November 2014
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- Figure 105: Automotive repair/maintenance work done by a professional in the past three years, by social media usage, November 2014
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- Figure 106: Automotive repair/maintenance work done by a professional in the past three years, by vehicle model years, November 2014
- Use of internet in relation to car repairs
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- Figure 107: Likelihood of using the internet in relation to auto maintenance within the next year, by household income, November 2014
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- Figure 108: Likelihood of using the internet in relation to auto maintenance within the next year, by generations, November 2014
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- Figure 109: Likelihood of using the internet in relation to auto maintenance within the next year, by presence of children in household, November 2014
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- Figure 110: Likelihood of using the internet in relation to auto maintenance within the next year, by marital/relationship status, November 2014
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- Figure 111: Likelihood of using the internet in relation to auto maintenance within the next year, by vehicle model years, November 2014
- Attitudes toward car ownership and maintenance
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- Figure 112: Attitudes toward car ownership and maintenance, by household income, November 2014
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- Figure 113: Attitudes toward car ownership and maintenance, by vehicle model years, November 2014
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- Figure 114: Attitudes toward car ownership and maintenance, by generations, November 2014
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- Figure 115: Attitudes toward car ownership and maintenance, by presence of children in household, November 2014
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- Figure 116: Attitudes toward car ownership and maintenance, by marital/relationship status, November 2014
Appendix – Trade Associations
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