Table of Contents
Executive Summary
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- The market
- Spending forecast
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- Figure 1: Market size and forecast: spending on beauty and personal care products (including VAT), 2009-19
- Specialist retailers’ forecast
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- Figure 2: Health and beauty Specialists’ sales (including VAT), 2009-19
- Market factors
- Online
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- Figure 3: Online sales as % of all spending on beauty and personal care products, 2013-15
- Companies, brands and innovations
- Market shares
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- Figure 4: Leading specialist and non-specialist retailers: estimated market shares, 2013
- The consumer
- Where they shop
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- Figure 5: The consumer: where they bought beauty products in the last 12 months, whether in-store or online, November 2014
- Attitudes towards discount stores
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- Figure 6: The consumer: agreement with attitudes towards discount stores, November 2014
- Type of beauty brands bought, by retailer used
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- Figure 7: The consumer: type of beauty products bought, by retailer, November 2014
- Attitudes towards types of beauty brands
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- Figure 8: The consumer: attitudes towards types of beauty brands, November 2014
- Attitudes towards social media and retail technology
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- Figure 9: The consumer: agreement with attitude statements on social media and beauty, November 2014
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- Figure 10: The consumer: agreement with attitude statements on retail technology and beauty, November 2014
- What we think
Issues and Insights
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- How can multi-channel retailers respond to the threat from internet pure players?
- The facts
- The implications
- Discounters – another downward force on market growth?
- The facts
- The implications
- Can high street beauty retailers capitalise on the changes in grocery shopping patterns?
- The facts
- The implications
- How is the appetite for mobile apps impacting on the beauty market?
- The facts
- The implications
Trend Application
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- Many Mes
- The Nouveau Poor
- Mintel Futures
Market Size and Forecast
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- Key points
- Slower growth as shoppers spend more carefully
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- Figure 11: Market size and forecast: spending on beauty and personal care products (including VAT), 2009-19
- Figure 12: Market size and forecast: spending on beauty and personal care products (including VAT), at current and constant prices, 2009-19
- Segment forecasts: Beauty versus Other Products
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- Figure 13: Segment size and forecast: spending on beauty products (including VAT), 2009-19
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- Figure 14: Segment size and forecast: spending on beauty products (including VAT), at current and constant prices, 2009-19
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- Figure 15: Segment size and forecast: spending on other personal care products (including VAT), 2009-19
- Figure 16: Segment size and forecast: spending on other personal care products (including VAT), at current and constant prices, 2009-19
- Category performance in beauty
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- Figure 17: Spending on beauty products, by category, 2013 and 2014
- Colour cosmetics
- Fragrances
- Facial skincare
- Bodycare
- Total spending on personal care items
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- Figure 18: Total consumer spending on personal care items (including VAT), 2009-13
- Mintel’s forecast methodology
The Market Environment
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- Key points
- An ageing population is a threat and an opportunity
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- Figure 19: Age structure of the UK population - Total, 2009, 2014, 2019
- Figure 20: Age structure of the UK population - Female, 2009, 2014, 2019
- More male grooming
- Increasing ethnic diversity
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- Figure 21: Natural skin tone of UK female population, May 2014
- Willingness to spend
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- Figure 22: The consumer: trends in what extra money is spent on – beauty categories, January 2013 – October 2014
- But more spend is going online
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- Figure 23: Online sales as % of all spending on beauty and personal care products, 2013-15
- And consumers are shopping more smartly
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- Figure 24: Discount voucher usage in the past three months, by retailer type – most popular types of retailers, October 2013
Sector Size and Forecast
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- Key points
- Specialists set to outpace BPC spending
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- Figure 25: Health and beauty specialists’ sales (including VAT), 2009-19
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- Figure 26: Health and beauty specialists’ sales (including VAT), at current and constant prices, 2009-19
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- Figure 27: Annual growth in specialists’ sector sales and annual growth in spending on beauty and personal care products, 2014-19 (fore)
- Notes on the sector size
- Outlet and enterprise numbers
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- Figure 28: Health and beauty specialists: outlet numbers, 2009-14
- Figure 29: Health and beauty specialists: enterprise numbers, 2009-14
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Budget retailer launches its own cosmetics range
- First online marketplace dedicated to beauty products
- Boots new transactional app
- On-demand beauty service to your door within 45 minutes
- Boots innovative make-up service
- 3D augmented reality mirror
- Superdrug’s new beauty concept store
- Manicure Marathon pop-up event
- Clinique’s first-ever pop-up store
- Nocibe’s new store concept dedicated to private brand and services
- DNA-based beauty and cosmetics brand’s laboratory store environment
- Beauty-on-the-go
- Upmarket automated beauty store
Space Allocation Summary
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- Key points
- Space allocation overview
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- Figure 30: Leading health and beauty retailers: Health and beauty products space allocation, December 2014
- Detailed space allocation
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- Figure 31: Dior beauty counter, Debenhams, White City, London, December 2014
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- Figure 32: : Leading health and beauty retailers: Detailed health and beauty products space allocation within the beauty departments, December 2014
- Health and beauty versus non-health and beauty-related
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- Figure 33: Leading health and beauty retailers: Percentage of total in-store space dedicated to health and beauty category, December 2014
Leading Specialist Retailers: Financials and Outlets
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- Key points
- A profusion of privately-owned retailers
- 2013 was a better year for Boots and Superdrug
- Top specialists by sales
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- Figure 34: Leading specialist retailers: net revenues, 2009-13
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- Figure 35: Leading pharmacy chains’ net revenues, 2009-13
- Outlet numbers and sales per outlet
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- Figure 36: Leading specialist retailers: store numbers, 2009-13
- Figure 37: Leading specialist retailers: annual sales per outlet, 2009-13
- Operating profits and margins
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- Figure 38: Leading specialist retailers: Operating profits, 2009-13
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- Figure 39: Leading specialist retailers: Operating margins, 2009-13
- Sales area and sales densities
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- Figure 40: Selected leading specialist retailers: estimated total sales area, 2009-13
- Figure 41: Selected leading specialist retailers: estimated annual sales per sq m, 2009-13
Leading Non-Specialist Retailers
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- Key points
- Discount stores stealing share from supermarkets
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- Figure 42: Leading non-specialist retailers: estimated sales growth by segment, 2013
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- Figure 43: Leading non-specialist retailers: estimated beauty and personal care goods sales (excluding VAT), 2011-13
- The grocers
- The department stores
- The discount stores
Market Shares
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- Key points
- Grocers strong in BPC
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- Figure 44: Leading specialist and non-specialist retailers: estimated market shares, 2013
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- Figure 45: Leading specialist and non-specialist retailers: market shares, 2011-13
- Note on market shares
Online
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- Key points
- Online approaching 10% of the market
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- Figure 46: Estimated online consumer spending on BPC products, 2009-15
- Leading sites by visitor numbers
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- Figure 47: Leading fragrances/cosmetics retail websites, by unique visitor numbers, October 2014
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- Figure 48: Top five fragrances/cosmetics retail websites: visitor profile, by age group, October 2014
- Figure 49: Top five fragrances/cosmetics retail websites: visitor profile, by gender, October 2014
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- Figure 50: Top five fragrances/cosmetics retail websites: visitor profile, by socio-economic group, October 2014
Channels of Distribution
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- Key points
- Discount channels growing in BPC
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- Figure 51: Estimated distribution of spending on beauty and personal care products, 2014
- Figure 52: Estimated distribution of spending on beauty and personal care products, in percentage and value terms (including VAT), 2013 and 2014
Brand Communication and Promotion
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- Key points
- Beauty advertising spend flat in 2013
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- Figure 53: Main monitored media advertising expenditure on cosmetics, personal care and body care, by leading retailers, 2010-13
- TV and the press attract the biggest share of beauty ad spend
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- Figure 54: Main monitored media advertising expenditure on cosmetics, personal care and body care, by leading retailers, by media type, 2013
- What we have seen from the leading advertisers in 2014
Brand Research
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- Brand map
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- Figure 55: Attitudes towards and usage of brands in the retail sector, November 2014
- Correspondence analysis
- Brand attitudes
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- Figure 56: Attitudes, by retailer, November 2014
- Brand personality
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- Figure 57: Retailer brand personality – Macro image, November 2014
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- Figure 58: Retailer brand personality – Micro image, November 2014
- Brand experience
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- Figure 59: Retailer usage, November 2014
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- Figure 60: Satisfaction with various retailers, November 2014
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- Figure 61: Consideration of retailers, November 2014
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- Figure 62: Consumer perceptions of current retailer performance, November 2014
- Brand recommendation
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- Figure 63: Recommendation of selected retailers, November 2014
The Consumer – Where They Buy In-store or Online
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- Key points
- What we asked
- Who buys beauty products?
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- Figure 64: Who had bought beauty products in the last 12 months, November 2014
- Where consumers buy
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- Figure 65: UK: Where they buy beauty products, in-store and online, November 2014
- Favourite beauty retailers
- Where consumers buy – offline/online split
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- Figure 66: UK: Where they buy beauty products, in-store or online, November 2014
- Who shops where
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- Figure 67: UK: Where they buy any beauty product, by age and affluence, November 2014
- Shopping repertoire
- Breaking the routine
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- Figure 68: Buying repertoire (in-store and online) in the last 12 months by gender, age and socio-economic group, November 2014
- Older people and the less affluent shopped around more in 2014
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- Figure 69: Those shopping (in-store and online) at five or more types of retailer in the last 12 months by gender, age and socio-economic group, November 2013 and 2014
- Under 35s are the most fickle
- Boots customer loyalty
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- Figure 70: Buying repertoire (in-store and online) by Where they buy, November 2014
The Consumer – Types of Brands They Use
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- Key points
- What we asked
- What types of brands consumers use
- Mass market brands most popular
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- Figure 71: Types of beauty brand typically used, November 2014
- Consumers prepared to splash out on premium/luxury fragrances and aftershave
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- Figure 72: Types of beauty brand typically used, by product category, November 2014
- Who uses what
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- Figure 73: Types of facial skincare brands typically used by age and affluence, November 2014
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- Figure 74: Types of bodycare brands typically used by age and affluence, November 2014
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- Figure 75: Types of make-up brands typically used by age and affluence, November 2014
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- Figure 76: Types of fragrances/aftershaves typically used by age and affluence, November 2014
- Type of brand bought by retailer
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- Figure 77: Types of brands typically purchased, by selected retailers, November 2014
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- Figure 78: UK: budget/standard own brands typically bought, by selected retailers, November 2014
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- Figure 79: UK: premium own brands typically bought, by selected retailers, November 2014
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- Figure 80: Mass market brands typically bought, by selected retailers, November 2014
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- Figure 81: Premium/luxury brands typically bought, by selected retailer, November 2014
- Brand opinions and patterns
The Consumer – Attitudes towards Brand Types
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- Key points
- What we asked
- Attitudes to different brand types
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- Figure 82: Attitude to different types of beauty brands, November 2014
- Discussion group opinions
- Top perfume houses perpetuate the dream
- Younger people more open to new brands?
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- Figure 83: Those who agree premium/luxury fragrance brands are worth the extra money, by age, November 2014
- Boots sews up the premium branded segment
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- Figure 84: Attitude to different types of beauty brands, by women aged 45-64 and 65+, November 2014
- Targeting male shoppers
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- Figure 85: Attitude to different types of beauty brands, by gender, November 2014
The Consumer – Attitudes towards Discount Retailers
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- Key points
- What we asked
- Attitudes to discount retailers
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- Figure 86: Attitude towards shopping for beauty products from discount stores, November 2014
- Discussion group opinions
- Potential for private label?
The Consumer – Attitudes towards Digital Technology and Social Media
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- Key points
- What we asked
- Attitudes to digital initiatives and social media
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- Figure 87: Attitude to digital technology and social media, November 2014
- Attitudes to beauty apps and mobile enabled sites
- Opportunities and threat from beauty apps
- New initiatives
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- Figure 88: Selective Attitudes, by smartphone/tablet users only, November 2014
- Digital versus human contact
- Polar opposites
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- Figure 89: Those who prefer to search for product information in-store on their mobile device than ask a sales advisor, by age and gender, November 2014
- Attitudes to social media
- The role of social media in beauty shopping
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- Figure 90: Attitudes to social media, November 2014
- Under 35s much more engaged with social media
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- Figure 91: Those agreeing with social media statements, by age, November 2014
- In-store experiences
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- Figure 92: Attitudes to in-store experiences, November 2014
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- Figure 93: Those interested in using in-store tablets to research the beauty products available, by gender, age and household income, November 2014
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- Figure 94: Those interested in using in-store tablets to pay for beauty products, by gender, age and household income, November 2014
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- Figure 95: Attitudes to in-store tablets by where they shop, November 2014
Alliance Boots
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- What we think
- Life under Walgreens
- Very different propositions
- Company background
- Company performance
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- Figure 96: Boots the Chemists, Retail sales growth 2013/14 on 2012/13
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- Figure 97: Boots: UK sales mix, 2008/09-2013/14
- Figure 98: Alliance Boots: Group financial performance, 2009/10-2013/14
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- Figure 99: Alliance Boots: Outlet data, 2009/10-2013/14
- Retail offering
A.S. Watson UK (Superdrug, Perfume Shop, Savers)
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- What we think
- Superdrug
- The Perfume Shop
- Savers
- Company background
- Company performance
- Superdrug
- The Perfume Shop
- Savers
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- Figure 100: A.S. Watson UK: Financial performance, 2009-2014 (est)
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- Figure 101: A.S. Watson UK: Outlet data (part estimated), 2009-2014
- Retail offering
- Superdrug
- The Perfume Shop
- Savers
The Body Shop
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- What we think
- Store refits update its image
- Values remain at its core
- Better off alone?
- Company background
- Company performance
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- Figure 102: The Body Shop: Like-for-like retail sales growth, 2011-14,
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- Figure 1: The Body Shop: Group financial performance, 2009-2014
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- Figure 2: The Body Shop: Estimated UK sales performance, 2009-13
- Figure 103: The Body Shop: Outlet data, 2009-14
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- Figure 3: The Body Shop: Outlet breakdown, 2009-2013
- Retail offering
Debenhams
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- What we think
- Hints of underperformance
- Less discounting
- Online is ticking the boxes
- Company background
- Company performance
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- Figure 104: Debenhams: Estimated beauty sales, 2010/11-2013/14
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- Figure 105: Debenhams: Group financial performance, 2009/10-2013/14
- Figure 106: Debenhams: Outlet data, 2009/10-2013/14
- Retail offering
The Fragrance Shop
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- What we think
- Focused on fragrances
- Entering self-service with Indulge
- Embracing the online channel
- Company background
- Company performance
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- Figure 107: TFS Stores Limited: Group financial performance, 2009/10-2013/14
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- Figure 108: The Fragrance Shop: Outlet data, 2009/10-2013/14
- Retail offering
House of Fraser
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- What we think
- Beauty showing slight growth
- Strong branded offering
- House extension
- Multi-channel operations proving successful
- Company background
- Company performance
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- Figure 109: House of Fraser: Estimated beauty sales, 2012-2014
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- Figure 110: House of Fraser Total: Group financial performance, 2009/10-2013/14
- Figure 111: House of Fraser Total: Outlet data, 2009/10-2013/14
- Retail offering
John Lewis
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- What we think
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- Figure 112: Age demographics of those who have purchased beauty products, in-store or online at John Lewis, 2014
- Positioning
- Beauty services
- Company background
- Company performance
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- Figure 113: John Lewis: Estimated beauty and personal care goods sales (excluding VAT), 2010/11-2013/14
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- Figure 114: John Lewis Plc (department store): Group financial performance, 2009/10-2013/14
- Figure 115: John Lewis Plc (department store): Outlet data, 2009/10-2013/14
- Retail offering
Lush Retail
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- What we think
- Steady good growth
- A loyal following
- Website revamp
- Company background
- Company performance
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- Figure 116: Lush Retail Ltd: Group financial performance, 2008/9-2013/14
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- Figure 117: Lush Retail Ltd: Outlet data, 2008/9-2013/14
- Retail offering
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