Table of Contents
Executive Summary
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- Market drivers
- Companies, Brands, and Innovation
- The consumer
- What we think
Issues and Insights
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- Specific products for singles
- The facts
- The implications
- Dining alone
- The facts
- The implications
Trend Applications
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- Click and Connect
- The Power of One
- Old Gold
Market Drivers
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- Key points
- More and more singles
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- Figure 1: Civil status, Brazil, 2013
- Brazilians are getting married later
- Single houses
- Smaller households
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- Figure 2: Households with one person, Brazil, 2011
- Celebrating Dia do Solteiro (Single’s Day)
Who’s Innovating?
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- Key points
- The Single Flower
- Single-traveler specialists
- Products for singles
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- Figure 3: Examples of small/portioned packages
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- Figure 4: Galateo & Friends salt tablets, Italy, June 2011
The Consumer – Everyday Habits
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- Key points
- Health habits
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- Figure 5: Everyday habits, October 2014
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- Figure 6: Everyday habits, October 2014
- Appearance habits
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- Figure 7: Everyday habits, October 2014
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- Figure 8: Everyday habits, by gender, October 2014
- Spending habits
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- Figure 9: Everyday habits, October 2014
- Budgeting habits
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- Figure 10: Everyday habits, by budgeting habits, October 2014
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- Figure 11: Everyday habits, by budgeting habits and by gender, October 2014
- Leisure habits
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- Figure 12: Everyday habits, October 2014
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- Figure 13: Everyday habits, October 2014
The Consumer – Expenditure of Extra Money
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- Key points
- Spending money with leisure
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- Figure 14: Expenditure of extra money with leisure, October 2014
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- Figure 15: Expenditure of extra money with leisure, by gender October 2014
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- Figure 16: Expenditure of extra money with leisure, by age, October 2014
- Spending money with beauty and personal care products and services
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- Figure 17: Expenditure of extra money with BPC, October 2014
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- Figure 18: Expenditure of extra money with BPC, by gender, October 2014
- Spending money going out
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- Figure 19: Expenditure of extra money with going out, October 2014
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- Figure 20: Expenditure of extra money with going out, by gender, October 2014
The Consumer – Spending Free Time
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- Key points
- Spending time with family
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- Figure 21: Spending free time, October 2014
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- Figure 22: Spending free time, by gender, October 2014
- Spending time with friends
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- Figure 23: Spending free time, October 2014
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- Figure 24: Spending free time, by gender, October 2014
- Spending time by myself
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- Figure 25: Spending free time, October 2014
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- Figure 26: Spending free time, by gender, October 2014
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- Figure 27: Spending free time, by age, October 2014
The Consumer – Attitudes towards Lifestyle
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- Key points
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- Figure 28: Attitudes of singles towards lifestyle, October 2014
- Free to exercise
- Free to spend
- Free to do whatever comes to mind
Cluster Analysis
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- Optimistic Singles
- Demographics
- Characteristics
- Opportunity
- Unattached Pessimists
- Demographics
- Characteristics
- Opportunity
- Pressured Solos
- Demographics
- Characteristics
- Opportunity
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