According to the latest release of IBGE’s Pnad survey, in 2013 Brazil had 77 million singles, 2.7 million more than in the previous year. The total number of married people had a reduction of 720,000, or -1.2%, staying at 60.4 million people.

Brazilians are also taking their time to enjoy a single life. The average age that the single Brazilian gets married went up by two years on average between 2011 and 2012. Brazilian citizens have now more chances to study and get a degree, so they want to start and develop a career as soon as possible. Households are also getting smaller.

Companies and service providers should take a different approach to those people as they differ in habits and preferences from people with a partner.

This report examines the Brazil market for adults aged 16+ who say they are single, including people who are separated, divorced, and widowed, with or without children.

Definition of Single/Singleton: single, widow, widower, separated, divorced, or other. This may also include adults who are in a relationship, but do not live with their partners.

Definition of Non-single: married or living together.