Table of Contents
Executive Summary
-
- Demographic shifts affect healthcare market
- Other factors that affect healthcare
-
- Figure 1: Visitation to healthcare provider past 12 months, November 2014
- Healthful habits
- Selecting a healthcare provider
-
- Figure 2: Importance of factors when selecting a healthcare provider (top three), November 2014
- Using technology to manage health
-
- Figure 3: Usage and interest in tools to manage health, November 2014
- What we think
Issues and Insights
-
- Retail health clinics are changing the healthcare landscape
- The issues
- The implications
- Innovations in technology impact how people manage their health
- The issues
- The implications
- Consumers are more proactive about their personal health
- The issues
- The implications
Trend Applications
-
- Trend: Prepare for the Worst
- Trend: Help Me Help Myself
- Trend: Data Creators
Market Drivers – Demographic Factors
-
- Key points
- Aging population affects need for healthcare services
-
- Figure 4: US population, by age, 2014-19
- US population becoming more diverse
-
- Figure 5: Population, by race and Hispanic origin, 2009-19
- Fewer households with kids
-
- Figure 6: Households, by presence of children, 2003-13
- Population density
Market Drivers – Other Factors
-
- Key points
- Incidence of health insurance
-
- Figure 7: Percentage of uninsured Americans, 2002-12
- Affordable Care Act
- Household income stabilizing, remains weak
-
- Figure 8: Median household income, in inflation-adjusted dollars, 2002-12
- Obesity rates continue to increase
-
- Figure 9: Percentage of people aged 20 or older who are of healthful weight, overweight, or obese, 2001-12
- Government and community initiatives
- Healthcare scares
Innovations and Innovators
-
- Retailization of healthcare
- Apps
- Technology
- Wearables
Marketing Strategies
-
- Overview of the brand landscape
- Health insurance companies take consumer approach
-
- Figure 10: Cigna Health Matters, October 2014
-
- Figure 11: Humana: Partners in Health, September 2014
- Wearables promote motivation
-
- Figure 12: Nike+ FuelBand SE | What It Is: LED Lights, February 2014
- CVS Health becomes a healthcare provider
-
- Figure 13: Raise A Glass - CVS Health TV Commercial 2014
-
- Figure 14: Tick Tock - CVS Health TV Commercial 2014
- Healthcare providers become personal
-
- Figure 15: Northwestern Medicine: Our breakthroughs are your breakthroughs
Personal Health Management
-
- Key points
- Healthful habits are prevalent
-
- Figure 16: Health habits, April 2013-June 2014
- Exercise most important to managing health, but other factors also noted
-
- Figure 17: Factors important to health management, November 2014
- Confusion about healthcare options
-
- Figure 18: Attitudes toward health management, by suffer from nonlife-threatening condition, November 2014
- Self-treatment motivates approach to health
-
- Figure 19: Attitudes and opinions about health and medicine, by age, April 2013-June 2014
Professional Care Visits
-
- Key points
- Primary care physician trumps other healthcare sources
-
- Figure 20: Visitation to healthcare provider, November 2014
- Women, older consumers more likely to visit primary care physician
-
- Figure 21: Attitudes toward doctors, by age, January 2013-March 2014
- Figure 22: Visited primary care physician in past year, by demographics, November 2014
- Visits to hospitals more prevalent among younger, lower income
-
- Figure 23: Visited hospital in past year, by demographics, November 2014
- Urgent care clinics growing
-
- Figure 24: Visited urgent care in past year, by demographics, November 2014
- Retail health clinics provide convenience
-
- Figure 25: Visited retail health clinic in past year, by demographics, November 2014
- Alternative health management
-
- Figure 26: Attitudes toward health management, by gender, November 2014
- More personalized services
Selecting a Healthcare Provider
-
- Key points
- Consumers have limited control over healthcare providers
-
- Figure 27: Importance of factors when selecting a healthcare provider (top three), November 2014
- Differences by demographics
- Important factors by healthcare provider type
-
- Figure 28: Correspondence Analysis, visits to healthcare provider and important factors when choosing a healthcare provider, November 2014
- Figure 29: Description of healthcare providers, November 2014
Prescription Drugs and Health Conditions
-
- Key points
- Prevalence of health conditions and prescription drug usage
- Health conditions and prescription drug usage more prevalent among women and older respondents
-
- Figure 30: Healthcare conditions, by age, November 2014
- Health conditions suffered
-
- Figure 31: Ailments suffered from, by age, April 2013-June 2014
- Attitudes toward prescription drugs
- Doctor plays a strong role in recommendation
- Drug costs are concerning
-
- Figure 32: Attitudes toward prescription drugs, by age, April 2013-June 2014
Role Technology Plays
-
- Key points
- Technology lends itself to self-diagnosis
- An app a day
- Fitness trackers key for motivation
- Sharing information
- Interacting with doctor
-
- Figure 33: Usage and interest in tools to manage health, November 2014
- Technology can be especially useful to parents
-
- Figure 34: Usage and interest in tools to manage health – Any usage, by presence of children in household, November 2014
- Health monitoring tools help measure results
-
- Figure 35: Types of health monitoring devices used, by age, April 2013-June 2014
Impact of Race and Hispanic Origin
-
- Key points
- Black Americans interested in learning about health
- Newly insured Hispanic Americans more engaged with health
- Asian Americans adopt healthful habits
-
- Figure 36: Health habits, by race/Hispanic origin, April 2013-June 2014
- Figure 37: Healthcare coverage, by race/Hispanic origin, November 2014
-
- Figure 38: Visited healthcare provider past 12 months, by race/Hispanic origin, November 2014
- Figure 39: Importance of factors when selecting a healthcare provider (top three), by race/Hispanic origin, November 2014
-
- Figure 40: Usage and interest in tools to manage health – Would use in the future, by race/Hispanic origin, November 2014
- Figure 41: Attitudes toward health management, by race/Hispanic origin, November 2014
Appendix – Other Useful Consumer Tables
-
- Prevalence of obesity
-
- Figure 42: Prevalence of obesity by race and Hispanic origin, among adults aged 20 and over, US 2011-12
- Figure 43: Percentage of people aged 20 or older who are of healthful weight, overweight, or obese, by gender, 2009-12
- Personal health management
-
- Figure 44: Healthful habits, by demographics, January 2013-March 2014
-
- Figure 45: Attitudes and opinions about health and medicine, by gender, April 2013-June 2014
-
- Figure 46: Attitudes and opinions about health and medicine, by age, April 2013-June 2014
-
- Figure 47: Attitudes and opinions about diet and health, by gender, April 2013-June 2014
-
- Figure 48: Attitudes and opinions about diet and health, by age, April 2013-June 2014
-
- Figure 49: Attitudes and opinions about diet and health, by household income, April 2013-June 2014
-
- Figure 50: Factors important to health management, by gender, November 2014
-
- Figure 51: Factors important to health management, by age, November 2014
-
- Figure 52: Factors important to health management, by household income, November 2014
-
- Figure 53: Factors important to health management, by education level, November 2014
-
- Figure 54: Factors important to health management, by race/Hispanic origin, November 2014
- Professional care visits
-
- Figure 55: Visitation to healthcare provider past 12 months, November 2014
-
- Figure 56: Visitation to any healthcare provider, by take prescription drugs, November 2014
-
- Figure 57: Any primary care physician visitation, by gender, November 2014
-
- Figure 58: Any primary care physician visitation, by age, November 2014
-
- Figure 59: Any hospital visitation, by age, November 2014
-
- Figure 60: Any retail health visitation, by gender, November 2014
-
- Figure 61: Any retail health visitation, by age, November 2014
-
- Figure 62: Any urgent care visitation, by gender, November 2014
-
- Figure 63: Any urgent care visitation, by age, November 2014
-
- Figure 64: Professionals consulted with, by gender, April 2013-June 2014
-
- Figure 65: Professionals consulted with, by age, April 2013-June 2014
-
- Figure 66: Professionals consulted with, by race/Hispanic origin, April 2013-June 2014
- Selecting a healthcare provider
-
- Figure 67: Importance of factors when selecting a healthcare provider (top three), by gender, November 2014
-
- Figure 68: Importance of factors when selecting a healthcare provider (top three), by age, November 2014
- Correspondence analysis methodology
-
- Figure 69: Visitation to healthcare provider, November 2014
- Prescription drugs and health conditions
-
- Figure 70: Healthcare coverage, by age, November 2014
-
- Figure 71: Healthcare coverage, by region, November 2014
-
- Figure 72: Healthcare coverage, by household income, November 2014
-
- Figure 73: Ailments suffered from, by age, April 2013-June 2014
-
- Figure 74: Ailments suffered from, by race/Hispanic origin, April 2013-June 2014
-
- Figure 75: Prescription drugs used past 12 month, by age/gender, April 2013-June 2014
-
- Figure 76: Attitudes toward prescription drugs, by household income, April 2013-June 2014
- Role technology plays
-
- Figure 77: Usage and interest in tools to manage health – Would use in the future, by age, November 2014
-
- Figure 78: Types of health monitoring devices used, by household income, April 2013-June 2014
Appendix – Trade Associations
-
- American Medical Association (AMA)
- American Pharmacists Association (APhA)
- American Society of Consultant Pharmacists (ASCP)
- Consumer Healthcare Products Association (CHPA)
- The Kaiser Family Foundation
Back to top