Table of Contents
Executive Summary
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- The market
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- Figure 1: Value of the UK leisure industry*, 2009-19
- Market drivers
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- Figure 2: Smartphone and tablet ownership and purchase/upgrade intentions, June 2014
- Innovation
- The consumer
- Leisure activity participation
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- Figure 3: When leisure activities last done, August/September 2014
- Which days of the week are leisure activities done?
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- Figure 4: leisure activities done by days of week, August/September 2014
- How far in advance do people book leisure activities?
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- Figure 5: How far in advance people book leisure activities, August/September 2014
- How people find out about deals and events
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- Figure 6: How people find out about special deals and events promoted by leisure venues, August/September 2014
- Which sectors could benefit from improved disposable income?
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- Figure 7: Leisure activities people would spend more on if they had more money (all mentions), August/September 2014
- Attitudes towards leisure activities
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- Figure 8: Attitudes towards leisure activities, August/September 2014
- What we think
Issues and Insights
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- Sharing economy offers opportunities for leisure operators
- The facts
- The implications
- Trend of automation can benefit businesses and consumers
- The facts
- The implications
- Crowdsourcing enables stronger engagement with leisure customers
- The facts
- The implications
Trend Application
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- Trend: Click and Connect
- Trend: Life Hacking
- Trend: Futures: Access Anything, Anywhere
Market Drivers
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- Key points
- Pressure on overheads begins to ease
- Catering prices growing more slowly
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- Figure 9: Trends in CPI and catering services price inflation, 2009-14
- Gas prices grow well ahead of inflation
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- Figure 10: Trends in utility prices* paid by non-domestic consumers, 2009-14
- CRC scheme keeps pressure on operators to reduce emissions
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- Figure 11: Trends in CO2 emissions of selected leading leisure operators, 2011/12-2012/13
- Fuel costs increase distribution overheads
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- Figure 12: Trends in the price of petrol and diesel, 2009-14
- Staff cost increases subdued over the past five years
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- Figure 13: National Minimum Wage hourly rates, UK, compared to the Retail Price Index, 2008-14
- Weather
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- Figure 14: Trends in UK weather, 2009-14
- Figure 15: Trends in UK sunshine, by month, 2009-14
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- Figure 16: Trends in UK rainfall, by month, 2009-14
- Finance, mergers and acquisitions
- Greene King seeks to boost quality of its estate
- Budget gym merger is scuppered by competition investigation
- Further issues for private equity investors
- Legislation
- Parliament votes to break the pub tie for tenants
- Late-night levy gathers steam
- The UK economy
- OBR GDP forecasts paint buoyant picture
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- Figure 17: Forecast for UK GDP growth, 2013-18, December 2014
- Income squeeze has continued to affect leisure markets in 2014
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- Figure 18: Trends in inflation and average weekly earnings, January 2009-August 2014
- Unemployment falls sharply
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- Figure 19: Trends in UK unemployment rate, Q1 2009-Q3 2014
- Youth unemployment still a worry but has fallen
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- Figure 20: Trends in UK unemployment rates* (seasonally adjusted), by age group, 2009-14
- Consumer confidence recovers at last
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- Figure 21: Trends in UK consumer confidence, January 2009-October 2014
- Device ownership opens up multitude of opportunities
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- Figure 22: Household/personal ownership of consumer technology products, June 2013 and June 2014
- Smartphones, laptops and tablets high up the list of purchasing intentions
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- Figure 23: Technology products plan to buy/upgrade in next three months, June 2014
Who’s Innovating?
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- Key points
- Technology transforms the leisure landscape
- Pre-ordering and booking
- Payment apps
- Venue and menu discovery
- Driving footfall
- Pay as you like
- Push marketing
- Using crowdsourcing to provide a more immersive experience
- Alternatives to paying with cash
- Extending the reach of out-of-home entertainment
Market Size and Forecast
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- Key points
- UK leisure industry shows modest growth
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- Figure 24: Value of the UK leisure industry*, 2009-19
- Forecast
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- Figure 25: Forecast UK leisure* industry market value, 2009-19
Segment Performance
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- Key points
- Gambling growth drives market forward
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- Figure 26: Value of the UK leisure industry*, by segment, 2009-14
- Figure 27: Value of the UK leisure industry*, by segment, 2014
- The winners and losers: long term
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- Figure 28: Value growth rates for leisure industry* sectors, 2009-14
- The winners and losers: short term
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- Figure 29: Value growth rates for leisure industry* sectors, 2013-14
Leisure Activity Participation
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- Key points
- A nation of gamblers
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- Figure 30: Leisure activities participated in and frequency of participation, August/September 2014
- Eating and drinking are most popular activities in past month
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- Figure 31: Top ten leisure activities in the past month and the past 12 months, August/September 2014
- Men’s leisure activities by age group
- 18-24 males most likely to have eaten out in past month
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- Figure 32: Top ten leisure activities in the past month of males aged 18-24, August/September 2014
- Men aged 25-44 a core group for drinking and gambling
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- Figure 33: Top ten leisure activities in the past month of males aged 25-44, August/September 2014
- 45-64 men have a more limited leisure repertoire
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- Figure 34: Top ten leisure activities in the past month of males aged 45-64, August/September 2014
- Over-65 males’ leisure activities primarily oriented around pubs and restaurants
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- Figure 35: Top ten leisure activities in the past month of males aged 65+, August/September 2014
- Women’s leisure activities by age group
- 18-24 women most likely to eat out in restaurants
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- Figure 36: Top ten leisure activities in the past month of females aged 18-24, August/September 2014
- 25-44 women less likely to drink in pubs/bars and to gamble
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- Figure 37: Top ten leisure activities in the past month of females aged 25-44, August/September 2014
- 45-64 women less likely to do all forms of leisure activity
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- Figure 38: Top ten leisure activities in the past month of females aged 45-64, August/September 2014
- Over-65 women have preference for eating out
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- Figure 39: Top ten leisure activities in the past month of females aged 65+, August/September 2014
Which Days of the Week are Leisure Activities Done?
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- Key points
- Living for the weekend?
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- Figure 40: Leisure activities done, by days of week, August/September 2014
- Keeping fit Monday to Thursday
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- Figure 41: Top five leisure activities ranked by proportion of Monday-Thursday participants, August/September 2014
- Clubbing has highest proportion of Friday participants
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- Figure 42: Top five leisure activities ranked by proportion of Friday participants, August/September 2014
- Live sport and music top the list at the weekend
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- Figure 43: Top five leisure activities ranked by proportion of Saturday-Sunday participants, August/September 2014
Advance Booking of Leisure Activities
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- Key points
- Capacity/availability is biggest influence on advance booking
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- Figure 44: How far in advance people book leisure activities, August/September 2014
- Advance booking of theatre
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- Figure 45: How far in advance people book theatre tickets, August/September 2014
- Advance booking of music concerts and festivals
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- Figure 46: How far in advance people book music concert/festival tickets, August/September 2014
- Advance booking of live comedy
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- Figure 47: How far in advance people book live comedy show tickets, August/September 2014
- Advance booking of theme parks
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- Figure 48: How far in advance people book theme park tickets, August/September 2014
- Advance booking of tenpin bowling
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- Figure 49: How far in advance people book tenpin bowling, August/September 2014
- Advance booking of live sports events
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- Figure 50: How far in advance people book live sports event tickets, August/September 2014
- Advance booking of cinema
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- Figure 51: How far in advance people book cinema tickets, August/September 2014
- Advance booking of zoo/wildlife attractions
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- Figure 52: How far in advance people book zoo/wildlife attraction tickets, August/September 2014
- Advance booking of restaurants
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- Figure 53: How far in advance people book restaurants (not pubs), August/September 2014
- Advance booking of museums, galleries and exhibitions
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- Figure 54: How far in advance people book museum, gallery or exhibition tickets, August/September 2014
How People Find Out About Deals and Events
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- Key points
- Venue website is preferred place to look for deals/special events info
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- Figure 55: How people find out about special deals and events promoted by leisure venues, August/September 2014
- Women and families key deal hunter demographics
- Deal-hunting not driven by low incomes
- Entertainment customers most likely to respond to emails
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- Figure 56: How people find about special deals and events promoted by leisure venues, by type of leisure activity done in past 12 months, August/September 2014
- Figure 57: How people find about special deals and events promoted by leisure venues, by type of leisure activity done in past 12 months, August/September 2014 (cont)
- Figure 58: How people find about special deals and events promoted by leisure venues, by type of leisure activity done in past 12 months, August/September 2014 (cont)
Which Sectors Could Benefit from Improved Disposable Income?
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- Key points
- Eating out set to be biggest beneficiary of any upturn
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- Figure 59: Leisure activities people would spend more on if they had more money, August/September 2014
- Live comedy, clubs and bowling least likely to receive a boost
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- Figure 60: Leisure activities people would spend more on if they had more money, by how each activity was ranked, August/September 2014
Attitudes towards Leisure Activities
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- Key points
- Leisure is about family and friends
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- Figure 61: Attitudes towards leisure activities, August/September 2014
- Women the keenest deal hunters
- Opinions divided on automation
Appendix – Market Size Forecast Scenarios
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- Figure 62: UK leisure* industry market size forecast scenarios, 2014-19
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