The overall pizza/pasta restaurant/takeaway market recorded a 21% increase in sales between 2009 and 2014 to £1.7 billion. This was largely driven by inflation, particularly in the dine-in segment, as operators have failed to translate improvements in consumer confidence into more frequent visits.

A number of operators in this sector have struggled to retain their relevance to consumers’ lifestyles or create key points of difference in the highly competitive marketplace. As such, revamping brands in order to re-establish their place in an evolving eating out market has been a central trend in recent years. Menu development has been a key tenet to many of these brand refreshes as operators look to both create better standout and add additional revenue streams/reasons to visit such as breakfast and lunch.

There are also opportunities to grow the market going forward with more targeted concepts. For example, fast casual operators can look to further leverage consumers’ ongoing interest in convenience-driven products and services.

Definition

This report examines changes and developments in the UK pizza and pasta restaurant market. Within the scope of the report, takeaway, delivery and sit-down restaurants are considered. The market size comprises turnover from pizza and pasta chains (restaurant and home delivery/takeaway) as well as independents.

The definition does not include either fine dining or formal Italian restaurants. The retail and takeaway sales of pizza and pasta from bakeries and supermarkets are specifically excluded, although some mention is made of these where relevant as they offer both an alternative to pizza/pasta outlet usage and a channel for branded product sales.

Value figures throughout this report are at retail selling prices (rsp) unless stated otherwise. Market sizes at constant 2014 prices are devised using Mintel’s food service deflator.

Crown copyright material is reproduced with the permission of the Controller of HMSO and the Queen’s Printer for Scotland.

Abbreviations

ASA Advertising Standards Agency
EBITDA Earnings before interest, taxes, depreciation, and amortization
GNPD Global New Products Database. For further details, please contact Mintel on 020 7606 4533
Nielsen Media Research For further information, please contact nmr.communication@nielsenmedia.co.uk
NPD New Product Development
USP Unique selling point
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