Table of Contents
Executive Summary
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- The market
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- Figure 1: Retail market value of coffee shops in China, 2009-19
- Companies and Brands
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- Figure 2: Market share of leading companies in the coffee shop market in China (outlets), 2012-13
- The Consumer
- Target Groups
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- Figure 3: Target groups, August 2014
- An unprecedented shift?
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- Figure 4: Attitudes towards coffee shops, August 2014
- International coffee chains vs domestic coffee chains
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- Figure 5: Eating and drinking at different venues, August 2014
- Deep-rooted tea culture
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- Figure 6: Reasons for not visiting coffee shops, August 2014
- Occasions overview
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- Figure 7: Occasions of visiting coffee shops during workdays and weekends, August 2014
- Enduring the exclusiveness
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- Figure 8: Interest in product offerings and store designs at coffee shops, August 2014
- Word of mouth is key to tier 2 and 3 consumers
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- Figure 9: Factors influencing coffee shop choice, August 2014
- What we think
Issues and Insights
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- War between the American, British and Korean chains
- The facts
- The implications
- The next big wave - the beauty of emporium
- The facts
- The implications
- Rising coffee shop adopter vs the sophisticated group
- The facts
- The implications
Trend Application
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- Trend: Extend My Brand
- Trend: Influentials
- Futures: East Meets West
Market Size and Forecast
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- Key points
- The rise of coffee consumption fed the growth
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- Figure 10: Retail market value of coffee shops in China, 2009-19
- Steady outlook
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- Figure 11: Retail market value of coffee shops in China, 2009-19
- Figure 12: Retail market volume of coffee shops in China, 2009-19
- Forecast methodology
Market Segmentation
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- Key points
- Coffee chains is getting momentum
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- Figure 13: Segment performance of coffee shop market in China, 2009-13
- Figure 14: Segment performance of coffee shop market in China, 2009-13
Market Share
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- Key points
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- Figure 15: Market share of leading companies in the coffee shop market in China, 2011-13
- International chains eye expansion in China
- Korean storm
- Domestic chains losing ground
Who’s Innovating?
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- Key points
- Fashion brands and afternoon tea sets are a wonderful marriage
- Knowing more about coffee
- Finding the healthy twist
- Farm to table
- Moving towards all-day dining?
- The art of ‘Emporium’
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- Figure 16: Jigsaw Emporium with Fernandez & Wells, Duke Street, England 2014
- Art and cafe
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- Figure 17: Café Nero coffee cup with Late Turner painting advert, Café Nero, England 2014
Companies & Brands
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- Starbucks
- Costa
- McCafé
- Caffe Bene
- Pacific Coffee
- UBC Coffee
The Consumer – Target Groups
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- Key points
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- Figure 18: Target groups, by demographics, August 2014
- The Contradicting Group
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- Figure 19: The Contradicting Group, by demographics, August 2014
- Casual and Rising Users
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- Figure 20: Casual and Rising Users, by demographics, August 2014
- The Disengaged
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- Figure 21: The Disengaged, by demographics, August 2014
- Playing Cool
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- Figure 22: Playing Cool, by demographics, August 2014
The Consumer – Attitudes towards Coffee Shops
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- Key points
- An unprecedented shift?
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- Figure 23: Attitudes towards coffee shops, August 2014
- The next big wave?
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- Figure 24: Attitudes towards coffee shops, by target groups, August 2014
- A war between the Korean and American-style
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- Figure 25: Attitudes towards coffee shops, by target groups, August 2014
- Enduring the regional speciality
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- Figure 26: La Cafeotheque, France, Paris, 2014
The Consumer – Usage of Coffee Shops
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- Key points
- International coffee chains vs domestic coffee chains
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- Figure 27: Eating and drinking at different venues, August 2014
- Appreciation of coffee? Or room for food?
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- Figure 28: Eating and drinking at different venues, by target groups, August 2014
- Independent café – at risk or see great opportunities?
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- Figure 29: Eating and drinking at independent coffee shop/cafe, by target groups, August 2014
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- Figure 30: Zhajiang mian offered by Ricci Café, China, Beijing 2014
The Consumer – Reasons for Not Visiting Coffee Shops
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- Key points
- Deep-rooted tea culture
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- Figure 31: Reasons for not visiting coffee shops, August 2014
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- Figure 32: Starbucks in Hong Kong Central, 2014
- Overpriced problem gives coffee generalists a competitive edge?
The Consumer – Occasions of Visiting Coffee Shops
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- Key points
- Occasions overview
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- Figure 33: Occasions of visiting coffee shops during workdays and weekends, August 2014
- Workdays – business and studying purpose
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- Figure 34: Occasions of visiting coffee shops during workdays, by target groups, August 2014
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- Figure 35: Occasions of visiting coffee shops during workdays and weekends, by target groups, August 2014
- Women are looking for a delicate meal, men are looking a short break
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- Figure 36: Occasions of visiting coffee shops during workdays, by target groups, August 2014
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- Figure 37: Occasions of visiting coffee shops during workdays, by target groups, August 2014
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- Figure 38: Occasions of visiting coffee shops during workdays, by target groups, August 2014
- Scope for afternoon tea set for weekends?
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- Figure 39: Occasions for visiting coffee shops during weekends, by target groups, August 2014
- Low earners use coffee shops to indulge themselves during weekends
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- Figure 40: Most popular occasions of visiting coffee shops during workdays and weekends – During workdays, by demographics, August 2014
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- Figure 41: Most popular occasions of visiting coffee shops during workdays and weekends – During weekends, by demographics, August 2014
The Consumer – Products and Store Design of Coffee Shops
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- Key points
- Enduring the exclusiveness
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- Figure 42: Interest in product offerings and store designs at coffee shops, August 2014
- Mix and match with local taste
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- Figure 43: Occasions of visiting coffee shops during workdays and weekends, by target groups, August 2014
- Soaring demand for healthy dishes
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- Figure 44: Interest in product offerings and store designs at coffee shops – Product offerings, by demographics, August 2014
- Fancy festivals and seasonal twist
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- Figure 45: Interest in product offerings and store designs at coffee shops – Product offerings, by demographics, August 2014
- Feeling like home
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- Figure 46: Interest in product offerings and store designs at coffee shops – Product offerings, by demographics, August 2014
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- Figure 47: Most popular interest in product offerings and store designs at coffee shops – Store design, by monthly personal incomes, August 2014
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- Figure 48: Korean coffee chain, Maan Café, China, 2014
- Coffee shop extensions
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- Figure 49: Interest in product offerings and store designs at coffee shops – Product offerings, by demographics, August 2014
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- Figure 50: Interest in product offerings and store designs at coffee shops – Product offerings, by gender and age, August 2014
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- Figure 51: Independent coffee shop - Book Worm Cafe, China, 2014
- Thematic and contemporary design
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- Figure 52: Interest in product offerings and store designs at coffee shops – Product offerings, by gender and age, August 2014
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- Figure 53: Hello Kitty Café, Hong Kong, 2014
The Consumer – Marketing Channels for Coffee Shops
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- Key points
- Appealing special offers and online marketing campaign
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- Figure 54: Factors influencing coffee shop choice, August 2014
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- Figure 55: Factors influencing coffee shop choice, by target groups, August 2014
- Special in-store event and novelty product partnership
- Emotional endorsement and socially responsible
Appendix – The Consumer: Usage of Coffee Shops
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- Figure 56: Eating and drinking at different venues, August 2014
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- Figure 57: Eating and drinking at different venues – Coffee shop users, by demographics, August 2014
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- Figure 58: Eating and drinking at different venues – International coffee chain, by demographics, August 2014
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- Figure 59: Eating and drinking at different venues – Domestic coffee chain, by demographics, August 2014
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- Figure 60: Eating and drinking at different venues – Independent coffee shop/café, by demographics, August 2014
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- Figure 61: Eating and drinking at different venues – Coffee shops in-store, by demographics, August 2014
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- Figure 62: Eating and drinking at different venues – Other food service channels users, by demographics, August 2014
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- Figure 63: Eating and drinking at different venues – Fast food chain, by demographics, August 2014
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- Figure 64: Eating and drinking at different venues – Bakery, by demographics, August 2014
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- Figure 65: Eating and drinking at different venues – Milk tea shop, by demographics, August 2014
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- Figure 66: Eating and drinking at different venues – Restaurant, by demographics, August 2014
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- Figure 67: Eating and drinking at different venues – Bar/pub/night club, by demographics, August 2014
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- Figure 68: Eating and drinking at different venues – Catering area in a hotel, by demographics, August 2014
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Appendix – The Consumer: Reasons for Not Visiting Coffee Shops
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- Figure 69: Reasons for not visiting coffee shops, August 2014
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Appendix – The Consumer: Occasions of Visiting Coffee Shops
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- Figure 70: Occasions of visiting coffee shops during workdays and weekends, August 2014
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- Figure 71: Most popular occasions of visiting coffee shops during workdays and weekends – During workdays, by demographics, August 2014
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- Figure 72: Next most popular occasions of visiting coffee shops during workdays and weekends – During workdays, by demographics, August 2014
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- Figure 73: Most popular occasions of visiting coffee shops during workdays and weekends – During weekends, by demographics, August 2014
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- Figure 74: Next most popular occasions of visiting coffee shops during workdays and weekends – During weekends, by demographics, August 2014
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Appendix – The Consumer: Marketing Channels for Coffee Shops
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- Figure 75: Factors influencing coffee shop choice, August 2014
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- Figure 76: Most popular factors influencing coffee shop choice – Rank 1, by demographics, August 2014
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- Figure 77: Next most popular factors influencing coffee shop choice – Rank 1, by demographics, August 2014
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- Figure 78: Most popular factors influencing coffee shop choice – Rank 2, by demographics, August 2014
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- Figure 79: Next most popular factors influencing coffee shop choice – Rank 2, by demographics, August 2014
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- Figure 80: Most popular factors influencing coffee shop choice – Rank 3, by demographics, August 2014
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- Figure 81: Next most popular factors influencing coffee shop choice – Rank 3, by demographics, August 2014
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Appendix – The Consumer: Products and Store Designs of Coffee Shops
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- Figure 82: Interest in product offerings and store designs at coffee shops, August 2014
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- Figure 83: Interest in product offerings and store designs at coffee shops – Product offerings, by demographics, August 2014
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- Figure 84: Most popular interest in product offerings and store designs at coffee shops – Store design, by demographics, August 2014
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- Figure 85: Next most popular interest in product offerings and store designs at coffee shops – Store design, by demographics, August 2014
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Appendix – The Consumer: Attitudes towards Coffee Shops
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- Figure 86: Attitudes towards coffee shops, August 2014
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- Figure 87: Agreement with the statement ‘The experience in a coffee shop is more important than the food/drinks served’, by demographics, August 2014
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- Figure 88: Agreement with the statement ‘A coffee shop should specialise in coffee rather than serving a wide range of food and drink’, by demographics, August 2014
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- Figure 89: Agreement with the statement ‘It’s worth paying more for coffee from particular regions offering good beans’, by demographics, August 2014
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- Figure 90: Agreement with the statement ‘The coffee brewing method is an important factor when considering which coffee shop to go’, by demographics, August 2014
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- Figure 91: Agreement with the statement ‘Compared to full service restaurants, coffee shops often provide food with a healthy twist’, by demographics, August 2014
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- Figure 92: Agreement with the statement ‘I am more willing to visit coffee shops which are socially responsible’, by demographics, August 2014
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- Figure 93: Agreement with the statement ‘Coffee shops should provide more food/drink options that are good for weight control’, by demographics, August 2014
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- Figure 94: Agreement with the statement ‘I am interested in coffee shops providing exclusive international cuisine’, by demographics, August 2014
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- Figure 95: Agreement with the statement ‘Spending time on planning which coffee shops to visit is worthwhile’, by demographics, August 2014
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- Figure 96: Agreement with the statement ‘The sophisticated decorations of food/drinks are important to me’, by demographics, August 2014
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- Figure 97: Agreement with the statement ‘I tend to choose coffee shops with convenient locations, by demographics, August 2014
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- Figure 98: Agreement with the statement ‘Quick service is important to me when deciding which coffee shop to go to’, by demographics, August 2014
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Appendix – Further Analysis
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- Figure 99: Target groups, August 2014
- Figure 100: Target groups, by demographics, August 2014
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- Figure 101: Eating and drinking at different venues, by target groups, August 2014
- Figure 102: Occasions of visiting coffee shops during workdays and weekends, by target groups, August 2014
- Figure 103: Factors influencing coffee shop choice, by target groups, August 2014
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- Figure 104: Interest in product offerings and store designs at coffee shops, by target groups, August 2014
- Figure 105: Attitudes towards coffee shops, by target groups, August 2014
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