Table of Contents
Executive Summary
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- The market
- Low admissions halt market growth
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- Figure 1: Forecast UK cinema market value, 2009-19
- Market factors
- Top 20 films see drop in box office
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- Figure 2: Trends in combined box office value of top 20 films released in the UK and RoI, 2012 and 2013
- Gravity doesn’t prevent 3D fall
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- Figure 3: Box office results for the top 10 3D films released in the UK and RoI, 3D and non-3D, 2012 and 2013
- Record number of 12A films
- The rise of event cinema
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- Figure 4: Box office taking of events screened by UK cinemas, by type of event, 2013
- Companies, brands and innovation
- Odeon is market leader in terms of sites
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- Figure 5: Cinema operators in the UK, by number of sites, December 2013
- Figure 1: Cinema operators in the UK, by number of screens, December 2013
- Odeon trials iBeacon technology
- Cineworld launches e-ticketing system
- Laser projectors to make 3D films brighter
- The consumer
- Over a quarter visited an Odeon, Cineworld or Vue cinema
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- Figure 7: Cinemas visited, August 2014
- At the venue remains number one booking method
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- Figure 8: Booking method, August 2014
- Around a third used a discount offer
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- Figure 9: Use of discount offer, August 2014
- Only a few purchase premium seating
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- Figure 10: Purchase of premium seating, August 2014
- 2D films still dominate
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- Figure 11: Type of film watched, August 2014
- Over half buy food/drink at the cinema, but over a third bring it from outside
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- Figure 12: Purchase of food and drink at cinema, August 2014
- Figure 13: Outside food and drink brought to cinema, August 2014
- Additional features most appealing to younger people
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- Figure 14: Willingness to pay for additional features, August 2014
- Live pop/rock concerts the best prospect for event cinema
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- Figure 15: Interest in event cinema, August 2014
- Figure 16: Interest in event cinema, August 2014 (continued)
- Consumers in favour of variable pricing
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- Figure 17: Attitudes towards cinemas, August 2014
- What we think
Issues and Insights
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- How cinemas can utilise mobile
- The facts
- The implications
- Building on the success of event cinema
- The facts
- The implications
Trend Application
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- Trend: Collective Intelligence
- Trend: Slow It All Down
- Trend: Let’s Make a Deal
Market Drivers
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- Key points
- 2013 hit by lack of massive blockbusters
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- Figure 18: Box office results for the top 20 films released in the UK and the Republic of Ireland, 2013
- Figure 19: Box office results for the top 20 films released in the UK and the Republic of Ireland, 2012
- Difficult year for 3D despite success of Gravity
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- Figure 20: Box office results for the top 10 3D films released in the UK and the Republic of Ireland, 2013
- Figure 21: Box office results for the top 10 3D films released in the UK and the Republic of Ireland, 2012
- 3D makes up less than half of digital screens
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- Figure 22: Digital and 3D digital screens in UK, 2009-13
- The rise of event cinema
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- Figure 23: Number and box office taking of events screened by UK cinemas, by type of event, 2013
- Record number of 12A films
- Harsher punishments for piracy
- World Cup slows cinema ticket sales
- Over three quarters of consumers have HDTVs
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- Figure 24: Ownership of consumer technology products, December 2011-June 2014
Who's Innovating?
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- Key points
- Laser projectors to make 3D films brighter
- Selfridges launches world’s first in-store cinema
- Cinemas have simultaneous TV releases
- Stephen Fry’s book launch simulcast across 400 cinemas
- Chinese cinemas to have viewer comments on screen
- Swedish cinemas launch feminist ratings
Market Size and Forecast
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- Key points
- Market struggles as admissions drop
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- Figure 25: UK cinema market, 2009-19
- Forecasts
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- Figure 26: Forecast UK cinema market value, 2009-19
- Figure 27: Forecast UK cinema admissions, 2009-19
- Forecast methodology
Segment Performance
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- Key points
- Growth halted by drop in ticket revenue
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- Figure 28: Breakdown of UK cinema market, 2009-13
- Summer months see decline over four years
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- Figure 29: UK cinema monthly admissions, 2010-13
- Figure 30: UK monthly admissions, 2010-13
Market Share
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- Key points
- Leading cinema chains cement market positions
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- Figure 31: Cinema operators in the UK, by number of sites and screens, December 2013
Companies and Products
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- Odeon & UCI Cinemas Group Limited
- Background
- Financial performance
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- Figure 32: Financial performance of Odeon & UCI Cinemas Group Limited, 2009-13
- Recent activity
- Cineworld Group plc
- Background
- Financial performance
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- Figure 33: Financial performance of Cineworld Group plc, 2009-13
- Figure 34: Breakdown of Cineworld Group Plc’s revenue, by segment, 2012 and 2013
- Recent activity
- Vue Entertainment Holdings (UK) Limited
- Background
- Financial performance
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- Figure 35: Financial performance of Vue Entertainment Holdings (UK) Limited, 2012 and 2013
- Figure 36: Financial performance of Apollo Cinemas Limited, 2012 and 2013
- Recent activity
- NATL Amusements (UK) Limited
- Background
- Financial performance
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- Figure 7: Financial performance of NATL Amusements (UK) Limited, 2009-14
- Recent activity
Brand Communication and Promotion
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- Key points
- Ad expenditure on PG films down
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- Figure 38: Main media expenditure by UK film distributor and cinema exhibitors, by type of film certificate, 2010-13
- TV advertising remains dominant
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- Figure 39: Film distributors’ UK media expenditure, by media type, 2010-13
- 20th Century Fox takes leading market position
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- Figure 40: Film distributors – top 10 UK advertisers, 2010-13
- Odeon Cinemas grows ad expenditure
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- Figure 41: UK cinemas – leading advertisers, 2011 and 2013
- Cineworld top on social media
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- Figure 42: Cinemas’ social media following, September 2014
The Consumer – Cinemas Visited
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- Key points
- Over a quarter visited an Odeon, Cineworld or Vue cinema
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- Figure 43: Cinemas visited, August 2014
The Consumer – Cinema Visiting Behaviour
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- Key points
- At venue remains most popular booking method
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- Figure 44: Booking method, August 2014
- Around a third used a discount offer
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- Figure 45: Use of discount offer, August 2014
- Few purchase premium seating
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- Figure 46: Purchase of premium seating, August 2014
- 2D films still dominate
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- Figure 47: Type of film watched, August 2014
- Over half buy food/drink at the cinema
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- Figure 48: Purchase of food and drink at cinema, August 2014
- But over a third bring food/drink from outside the cinema
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- Figure 49: Outside food and drink brought to cinema, August 2014
The Consumer – Purchasing Additions
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- Key points
- A larger seat is the favourite additional feature
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- Figure 50: Willingness to pay for additional features, August 2014
- Younger generations more willing to pay for additions
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- Figure 51: Willingness to pay for additional features, by age, August 2014
- Young men would pay more for a bar
The Consumer – Interest in Event Cinema
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- Key points
- A live pop/rock concert has most interest
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- Figure 52: Interest in event cinema, August 2014
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- Figure 53: Interest in event cinema, August 2014 (continued)
- Half of 16-24s have an interest in watching an initial broadcast of a TV show
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- Figure 54: Interest in event cinema, television broadcasts, by age, August 2014
The Consumer – Attitudes towards Cinemas
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- Key points
- Consumers in favour of variable pricing
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- Figure 55: Attitudes towards cinemas, August 2014
- People want more than popcorn
- Shorter films to fit around work schedules
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- Figure 56: Interest in shorter films at the cinema, by current working situation, August 2014
- Consumers feel they can just stay at home
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