Table of Contents
Executive Summary
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- Rate of recycling continues to grow
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- Figure 1: Household waste recycling in England, 2000/01-2012/13
- New products still dominate in BPC market
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- Figure 2: Product innovation in the UK BPC market, by launch type, 2011-14
- Functional packaging leads consumer interest
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- Figure 3: Interest in using different BPC packaging concepts, August 2014
- Size does matter
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- Figure 4: Product packaging read before purchase, August 2014
- Consumers do give thought to recyclable packaging
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- Figure 5: Consumer attitudes towards beauty and personal care product packaging, August 2014
- What we think
Issues and Insights
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- Environmentally friendly initiatives can inspire loyalty
- The facts
- The implications
- BPC packaging needs to adapt for ageing consumers
- The facts
- The implications
- Younger Millennials seek BPC packaging for home décor
- The facts
- The implications
Trend Application
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- Trend: Life Hacking
- Trend: Minimize Me
- Futures Trend: Old Gold
Market Drivers
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- Key points
- Ageing population brings new packaging demands
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- Figure 6: Trends in the age structure of the UK population, 2009-19
- Urbanisation and growth in smaller households
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- Figure 7: UK households, by size, 2009-19
- Online shopping facilitates buying in bulk or heavy items
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- Figure 8: Beauty and personal care products bought online in the last year and consideration for future buying, October 2013
- Rate of recycling growing
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- Figure 9: Household waste recycling in England, 2000/01-2012/13
- Target and Walmart co-host sustainable beauty forum
- 3D printing brings evolution of product materials
Who’s Innovating?
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- Key points
- New products still dominate in BPC market
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- Figure 10: Product innovation in the UK BPC market, by launch type, 2011-14
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- Figure 11: Examples of leading BPC brands with new-look packaging in the UK, 2013-14
- Skincare leads new packaging launches
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- Figure 12: New packaging launches in the UK BPC market, by category, 2011-14
- Tubes and bottles dominate in BPC
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- Figure 13: New product launches in UK BPC market, by packaging type, 2011-14
- Luxury and limited edition packaging a trend in 2014
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- Figure 14: Examples of UK BPC products with anniversary limited edition packaging, 2013-14
- Designer and artist collaborations
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- Figure 15: Examples of UK BPC products with designer or artist-designed packaging, 2013-14
- Fragrances go for gold and jewellery
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- Figure 16: Examples of UK fragrance new packaging launches with gold designs, 2013-14
- Ethical initiatives shape the BPC packaging market
- Refills = reducing waste and cost
- Providing instant, personal benefits to recyclers
- Raising the bar on environmental claims
- BPC brands show support for charities
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- Figure 17: Examples of UK BPC products with charity packaging, 2013-14
- Convenient and on-the-go products target busy modern lifestyles
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- Figure 18: Examples of UK BPC products with new convenient or on-the-go packaging, 2013-14
- On-pack diagnostics a future trend
- Customisation appeals to consumers
- Festive fun for seasonal products
The Consumer – Desired BPC Packaging Characteristics
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- Key points
- Format most important in skincare categories
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- Figure 19: Most important characteristics of packaging for facial moisturisers, August 2014
- Shampoo seen as most functional packaging
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- Figure 20: Most important characteristics of packaging for shampoo, August 2014
- Bacteria in make-up a concern
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- Figure 21: Most important characteristics of packaging for foundation, August 2014
- Fragrances need to be visually appealing
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- Figure 22: Most important characteristics of packaging for fragrances, August 2014
The Consumer – BPC Packaging Aesthetics
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- Key points
- Seven in 10 women prefer fragrances in glass bottles
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- Figure 23: Desired packaging material of BPC products, by type, August 2014
- Plastic foundation offers durability
- Convenience of flip-top appeals in shampoo market
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- Figure 24: Desired lid type of BPC products, by type, August 2014
- Hygiene essentials sought in larger sizes
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- Figure 25: Desired size of BPC products, by type, August 2014
- Transparent packaging can be utilised by free-from products
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- Figure 26: Desired packaging designs of BPC products, by type, August 2014
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- Figure 27: Examples of Method’s Minnie Mouse packaging, May 2014
The Consumer – On-pack Information
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- Key points
- Size does matter
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- Figure 28: Product packaging read before purchase, August 2014
- Men less likely to read product claims
- Promotions important to young women
- Allergen and preservative fears prompt 17% to read ingredients
The Consumer – Interest in Packaging Concepts
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- Key points
- Functional packaging leads consumer interest
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- Figure 29: Interest in using different BPC packaging concepts, August 2014
- Urbanisation leads to lack of storage space
- Diagnostic tools a growing trend
- Limited edition appeal to fashion-focused young women
The Consumer – Attitudes towards BPC Packaging
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- Key points
- Consumers do give thought to recyclable packaging
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- Figure 30: Consumer attitudes towards beauty and personal care product packaging, August 2014
- Value for money sought from larger sizes
- Millennials use packaging for home decoration
Appendix – Who’s Innovating?
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- Figure 31: New product launches in UK BPC market, by packaging material, 2011-14
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