Table of Contents
Introduction
-
- Definition
- Abbreviations
Executive Summary
-
- The market
-
- Figure 1: Forecast of Brazil value sales of beauty retailing, 2009-19
- Market drivers
- Companies, brands, and innovation
-
- Figure 2: Health and beauty retailing: retail market share by value (%)
- The consumer
- What we think
Issues and Insights
-
- Multichannel is the way forward
- The facts
- The implications
- Focusing on older consumers
- The facts
- The implications
-
- Figure 3: Brazil and worldwide launches of BPC products with anti-aging claims, June 2013 and September 2014
- Difference among regions
- The facts
- The implications
-
- Figure 4: Purchase of beauty products in the last 12 months, by regions, July 2014
-
- Figure 5: Purchase of beauty products in the last 12 months, by regions and location, July 2014
-
- Figure 6: Most important factors in deciding where to shop, by region, July 2014
Trend Applications
-
- Experience is all
- Cool vending
- Influentials
Market Drivers
-
- Key points
- Franchise system
- O Boticário
- Contém1g
- Drogaria Farmais
- Farma & Farma
- Online shopping
- Devaluation of the Brazilian currency
Who’s Innovating?
-
- Key points
- Color cosmetics dominate new launches
-
- Figure 7: New product launches, by top five beauty categories and other, 2010-14
- There is space for more diversified claims
-
- Figure 8: Top 10 beauty enhancing claims in new BPC products, Brazil, and world, June 2013 and September 2014
-
- Figure 9: BPC products containing anti-aging claims, June 2013 and September 2014, World
- Figure 10: BPC products containing anti-aging claims, June 2013 and September 2014, Brazil
- O Boticário leads the way in new product launches
-
- Figure 11: Top 10 new product launches, by company, June 2013 and September 2014
- Figure 12: New products by O Boticário
- Magnetic nail polish
-
- Figure 13: Magnetic nail polish in Brazil
- New retail concepts
- Subscription service from Amazon
Market Size, Forecast, and Segment Performance
-
- Key points
- Worldwide health and beauty retail market
- Market performance
-
- Figure 14: Forecast of Brazil value sales of beauty retailing, 2009-19
- Number of stores
-
- Figure 15: Number of stores (000), 2013
- Figure 16: Market share of beauty retail channels in Brazil, by number of stores and value, 2013
- Foreign companies
- Future of the market
- Forecast methodology
Market Share
-
- Key points
- Market share by volume
-
- Figure 17: Health and beauty retailing: retail market share by volume (%)
- Market share by value
-
- Figure 18: Health and beauty retailing: retail market share by value (%)
Companies and Brands
-
- Grupo Boticário
- Business units
- Advertising and marketing
- Operational issues
- RaiaDrogasil S.A.
- Business units
- Advertising and marketing
- Operational issues
- DPSP S.A. – Drogaria Pacheco São Paulo
- Advertising and marketing
- Operational issues
- Empreendimentos Pague Menos S.A.
- Advertising and marketing
- Operational issues
The Consumer – Locations of Beauty and Personal Care Purchase
-
- Key points
-
- Figure 19: Locations of beauty and personal care purchase, July 2014
- Supermarkets and drugstores are the favorite places for beauty products
- Specialist stores
- Door-to-door sales losing traction
- Online sales of beauty products is still crawling
- Richer Brazilians use more retail channels
The Consumer – Most Important Factors in Deciding Where to Shop
-
- Key points
-
- Figure 20: Most important factors in deciding where to shop, July 2014
- Money-related factors are the most important
- The more, the better
- Human contact is important
The Consumer – Most Important Factors in Deciding Which Products to Purchase
-
- Key points
-
- Figure 21: Most important factors in deciding which products to purchase, July 2014
- Free sampling
-
- Figure 22: Importance of free samples, by socio-economic group and age, July 2014
- Mouth-to-mouth plays an important role
- ’Face-to-face’ can also work online
-
- Figure 23: Importance of reviews, by age, July 2014
The Consumer – Behavior toward the Purchase of Beauty and Personal Care Products
-
- Key points
-
- Figure 24: Behavior toward the purchase of beauty and personal care products, July 2014
- Customer loyalty
- Trying is important
-
- Figure 25: Behavior toward the purchase of beauty and personal care products, July 2014
Appendix – Who’s Innovating?
-
-
- Figure 26: Beauty enhancing claims in new BPC products, Brazil, and world, June 2013 and September 2014
-
Appendix – Market Size and Forecast
-
-
- Figure 27: Additional best case/worst case for total value of beauty retailing
- Figure 28: Health and beauty retailing: Retail market value in bn USD
- Figure 29: Health and beauty retailing: Retail market spend per capita USD (population)
-
Appendix – The Consumer – Locations of Beauty and Personal Care Purchase
-
-
- Figure 30: Locations of beauty and personal care purchase, July 2014
-
- Figure 31: Most popular locations of beauty and personal care purchase, by demographics, July 2014
-
- Figure 32: Next most popular locations of beauty and personal care purchase, by demographics, July 2014
-
- Figure 33: Other locations of beauty and personal care purchase, by demographics, July 2014
-
- Figure 34: Most important factors in deciding which products to purchase, by locations of beauty and personal care purchase, July 2014
- Repertoire
-
- Figure 35: Repertoire of locations of beauty and personal care purchase, July 2014
-
- Figure 36: Repertoire of locations of beauty and personal care purchase, by demographics, July 2014
-
- Figure 37: Locations of beauty and personal care purchase, by repertoire of locations of beauty and personal care purchase, July 2014
-
Appendix – The Consumer – Most Important Factors in Deciding Where to Shop
-
-
- Figure 38: Most important factors in deciding where to shop, July 2014
-
- Figure 39: Most important factors in deciding where to shop, by demographics, July 2014
-
- Figure 40: Next most important factors in deciding where to shop, by demographics, July 2014
-
- Figure 41: Other important factors in deciding where to shop, by demographics, July 2014
-
- Figure 42: Locations of beauty and personal care purchase, by most important factors in deciding where to shop, July 2014
-
- Figure 43: Locations of beauty and personal care purchase, by next most important factors in deciding where to shop, July 2014
-
Appendix – The Consumer – Most Important Factors in Deciding Which Products to Purchase
-
-
- Figure 44: Most important factors in deciding which products to purchase, July 2014
-
- Figure 45: Most important factors in deciding which products to purchase, by demographics, July 2014
-
- Figure 46: Next most important factors in deciding which products to purchase, by demographics, July 2014
-
- Figure 47: Other important factors in deciding which products to purchase, by demographics, July 2014
-
Appendix – The Consumer – Behavior toward the Purchase of Beauty and Personal Care Products
-
-
- Figure 48: Behavior toward the purchase of beauty and personal care products, July 2014
-
- Figure 49: Most popular behavior toward the purchase of beauty and personal care products, by demographics, July 2014
-
- Figure 50: Next most popular behavior toward the purchase of beauty and personal care products, by demographics, July 2014
-
- Figure 51: Locations of beauty and personal care purchase, by most popular behavior toward the purchase of beauty and personal care products, July 2014
-
- Figure 52: Locations of beauty and personal care purchase, by next most popular behavior toward the purchase of beauty and personal care products, July 2014
-
Back to top