Table of Contents
Executive Summary
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- Overview
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- Figure 1: Total US sales and fan chart forecast of sun protection and sunless tanners, at current prices, 2009-19
- Market factors
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- Figure 2: Household income distribution, 2012
- Key players
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- Figure 3: MULO sales of leading sun protection and sunless tanner brands, rolling 52 weeks 2013 and 2014
- The consumer
- Sunscreen and personal care products with SPF lead usage
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- Figure 4: Any and regular usage of sun protection and tanning products, August 2014
- Sunscreen users motivated by function and value
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- Figure 5: Top five factors influencing purchase decisions, any rank, August 2014
- Consumers seek natural and multiple-benefit products
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- Figure 6: Any interest in top five new products, August 2014
- People like getting sun, concerned about sunscreen ingredient safety
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- Figure 7: Top five attitudes toward sun protection and sunless tanners, August 2014
- What we think
Issues and Insights
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- Sun protection and sunless tanner sales are slowing
- The issues
- The implications: Focus on convenience and value
- Personal care products with SPF are impacting use of sun protection
- The issues
- The implications: Highlight skincare, added cosmetic benefits
- Growing concern regarding ingredient safety
- The issues
- The implications: Leverage high interest in natural sun protection, gentle skincare
Trend Application
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- Trend: Cool Vending
- Trend: Help Me Help Myself
- Trend: Factory Fear
Market Size and Forecast
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- Key points
- Sales and forecast of sun protection and sunless tanners
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- Figure 8: Total US sales and forecast of sun protection and sunless tanners, at current prices, 2009-19
- Figure 9: Total US sales and forecast of sun protection and sunless tanners, at inflation-adjusted prices, 2009-19
- Category sales are slowing
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- Figure 10: Total US sales and fan chart forecast of sun protection and sunless tanners, at current prices, 2009-19
- Fan chart forecast
Market Drivers
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- Key points
- Sunscreen usage impacted by personal care products with SPF
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- Figure 11: Any and regular usage of sun protection products and personal care products/make-up with SPF, August 2014
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- Figure 12: Usage of personal care products with sun protection, August 2014
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- Figure 13: Any usage of personal care products with sun protection, by age, August 2014
- Despite economic growth, wealth disparity keeps sales growth in check
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- Figure 14: Unemployment and underemployment rates, 2007-14
- Figure 15: Household income distribution, 2012
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- Figure 16: Factors influencing purchase decisions – Any rank, by household income, August 2014
- Decline in households with children
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- Figure 17: Households, by presence of own children, 2003-13
- New legislation could lead to more innovation in sunscreen category
Retail Channels
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- Key points
- Sun protection and sunless tanner sales struggle
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- Figure 18: Retail sales of sun protection and sunless tanners, by channel, 2012 and 2014
- Value-driven retailers capture majority of category sales
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- Figure 19: Retail sales of sun protection and sunless tanners, by channel, 2009-14
Leading Companies
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- Key points
- Leading brands struggle to grow
- J&J is capitalizing on skincare heritage
- Store brands promote value, performance
- Manufacturer sales of sun protection and sunless tanners
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- Figure 20: Manufacturer sales of sun protection and sunless tanners, 2013 and 2014
- Figure 21: Key purchase measures for the top suncare brands, by household penetration, 52 weeks ending Dec. 30, 2012 (year ago) and Dec. 29, 2013 (current)
Innovations and Innovators
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- New product launch trends
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- Figure 22: Sun protection and self-tanner launches, 2009-14
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- Figure 23: Sun protection and self-tanner claims, by share, 2009-14
- Category innovations
- Added cosmetic benefits
- Face-specific protection
- Natural products
- Unique self-tanning formats
Marketing Strategies
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- Overview of the brand landscape
- Fear factor
- Banana Boat targets men
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- Figure 24: Banana Boat Triple Dense for Men ad, May 2014
- Families remain important demographic
- Coppertone kicks off “Making the Sunscreen Grade” program
- Banana Boat launches “Best Summer Ever” sweepstakes
- Ocean Potion partners with Carnival Cruises
Use of Sun Protection Products
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- Key points
- Use of sun protection is high… but sporadic
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- Figure 25: Usage of sun protection, August 2014
- Use of sun protection skews to women, younger adults
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- Figure 26: Any usage of sun protection, by gender, August 2014
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- Figure 27: Any usage of sun protection, by age, August 2014
- Sunscreen users mostly rely on higher-SPF products
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- Figure 28: Types of SPF used, by gender, January 2013-March 2014
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- Figure 29: Types of SPF used, any use, February 2009-March 2014
- Figure 30: Number of sun protection and tanning products used in last 12 months, February 2009-March 2014
Use of Tanning Products and Sunless Tanners
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- Key points
- Tanning products used by less than half of adults
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- Figure 31: Usage of tanning products and sunless tanners, August 2014
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- Figure 32: Any usage of tanning products and sunless tanners, by gender, August 2014
- Figure 33: Any usage of tanning products and sunless tanners, by age, August 2014
- Preference for natural looking tans is impacting sales of self-tanners
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- Figure 34: MULO sales of L’Oréal sunless tanners, 2013 and 2014
Brand Usage
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- Key points
- Consumers alter brand choices based on where products are used
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- Figure 35: Any use of sun protection and tanning product brands, by gender, January 2013-March 2014
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- Figure 36: Brands of sun protection and tanning products used on face, by gender, January 2013-March 2014
- Figure 37: Brands of sun protection and tanning products used on body, by gender, January 2013-March 2014
- Brand usage remains fairly steady, though leading brands outgaining smaller players
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- Figure 38: Any use of sun protection and tanning product brands, February 2009-March 2014
Sunscreen Purchase Influencers
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- Key points
- Function and value important to sunscreen users
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- Figure 39: Factors influencing purchase decisions, August 2014
- Men motivated by sweat resistant and cooling claims
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- Figure 40: Factors influencing purchase decisions – Any rank, by gender, August 2014
Usage Behavior
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- Key points
- Sun protection use isn’t habitual
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- Figure 41: Neutrogena #ChooseSkinHealth campaign, May 2014
- Reasons vary for using sun protection products
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- Figure 42: Usage behavior, by gender, August 2014
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- Figure 43: Usage behavior, by age, August 2014
Interest in New Products
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- Key points
- Natural and multi-benefit products generate highest interest
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- Figure 44: Interest in new products, August 2014
- Below-average users interested in convenience- and value-driven concepts
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- Figure 45: Any interest in new products, by gender, August 2014
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- Figure 46: Any interest in new products, by household income, August 2014
Parents’ Usage of and Attitudes toward Sun Protection
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- Key points
- Use of sun protection is elevated among parents with young children
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- Figure 47: Any usage of sun protection, by age of children, August 2014
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- Figure 48: Parents’ attitudes toward sun protection, by age, August 2014
- Age reveals differences in concern about ingredient safety, vitamin D
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- Figure 49: Parents’ attitudes toward sun protection, by age of children, August 2014
- Parents seek natural options, but still demand performance
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- Figure 50: Factors influencing purchase decisions – Any rank, by age of children, August 2014
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- Figure 51: Usage behavior, by age of children, August 2014
- Parents looking for convenience, reassurance
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- Figure 52: Any interest in new products, by age of children, August 2014
Attitudes toward Tanning and Safety of Sun Protection Products
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- Key points
- Despite warnings, people prefer natural tans
- Opportunity to grow natural suncare
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- Figure 53: Attitudes toward tanning and safety of sun protection products, by gender, August 2014
- Figure 54: Attitudes toward tanning and safety of sun protection products, by age, August 2014
Race and Hispanic Origin
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- Key points
- Asian consumers are heaviest users of sun protection
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- Figure 55: Any usage of sun protection, by race/Hispanic origin, August 2014
- Figure 56: Any usage of cosmetics/personal care product with SPF usage, by race/Hispanic origin, August 2014
- Hispanics more likely to use tanning products
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- Figure 57: Any usage of tanning products, by race/Hispanic origin, August 2014
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- Figure 58: Any interest in new products, by race/Hispanic origin, August 2014
- Black consumers less worried about burning, but seek natural product options
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- Figure 59: Factors influencing purchase decisions – Any rank, by race/Hispanic origin, August 2014
- Figure 60: Usage behavior, by race/Hispanic origin, August 2014
Appendix – Other Useful Consumer Tables
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- Use of sunscreen
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- Figure 61: Regular usage of sun protection, by gender, August 2014
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- Figure 62: Regular usage of sun protection, by age, August 2014
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- Figure 63: Any usage of sun protection, by household income, August 2014
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- Figure 64: Any usage of sun protection, by region, August 2014
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- Figure 65: Types of SPF used, by age, January 2013-March 2014
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- Figure 66: Types SPF used, by region, January 2013-March 2014
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- Figure 67: Number of sun protection and tanning products used in last 12 months on face, by gender, January 2013-March 2014
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- Figure 68: Number of sun protection and tanning products used in last 12 months on face, by presence of children in household, January 2013-March 2014
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- Figure 69: Number of sun protection and tanning products used in last 12 months on body, by gender, January 2013-March 2014
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- Figure 70: Number of sun protection and tanning products used in last 12 months on body, by presence of children in household, January 2013-March 2014
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- Figure 71: Number of sun protection and tanning products used in last 12 months, any, by presence of children in household, January 2013-March 2014
- Use of tanning products
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- Figure 72: Regular usage of tanning products and sunless tanners, by gender, August 2014
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- Figure 73: Any usage of tanning products and sunless tanners, by age of children, August 2014
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- Figure 74: Regular usage of tanning products and sunless tanners, by age, August 2014
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- Figure 75: Any usage of tanning products and sunless tanners, by household income, August 2014
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- Figure 76: Any usage of tanning products and sunless tanners, by region, August 2014
- Brand usage
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- Figure 77: Brands of sun protection and tanning products used, by age, January 2013-March 2014
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- Figure 78: Brands of sun protection and tanning products used, by household income, January 2013-March 2014
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- Figure 79: Brands of sun protection and tanning products used, by presence of children in household, January 2013-March 2014
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- Figure 80: Brands of sun protection and tanning products used, by region, January 2013-March 2014
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- Figure 81: Brands of sun protection and tanning products used on face, February 2009-March 2014
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- Figure 82: Brands of sun protection and tanning products used on body, February 2009-March 2014
- Sunscreen purchase influencers
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- Figure 83: Factors influencing purchase decisions – Any rank, by age, August 2014
- Usage behavior
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- Figure 84: Usage behavior, by household income, August 2014
- Interest in new products
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- Figure 85: Any interest in new products, by age, August 2014
- Parents’ attitudes toward sun protection
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- Figure 86: Parents’ attitudes toward sun protection, by gender, August 2014
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- Figure 87: Parents’ attitudes toward sun protection, by race/Hispanic origin, August 2014
- Attitudes toward tanning and safety of sun protection products
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- Figure 88: Attitudes toward sun protection and sunless tanners, by household income, August 2014
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- Figure 89: Attitudes toward sun protection and sunless tanners, by race/Hispanic origin, August 2014
Appendix – Information Resources Inc. Builders Panel Data Definitions
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- Information Resources Inc. Consumer Network Metrics
Appendix – Trade Associations
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