Table of Contents
Executive Summary
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- The market
- The specialists’ sector
- The leading specialists
- Online
- The consumer: where they shop
- The consumer: what they want online
- What we think
Consumer Spending and Inflation
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- Key points
- Consumer spending fell again in 2013
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- Figure 1: Italy: Consumer spending on clothing and footwear (incl. VAT), 2009-14
- Inflation
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- Figure 2: Italy: Harmonised indices of consumer prices: Annual % change, January 2013-August 2014
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- Figure 3: Italy: Harmonised indices of consumer prices: Annual % change, 2009-13
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- Figure 4: Global cotton prices: annual % change, January 2013-July 2014
- Channels of distribution
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- Figure 5: Italy: Estimated distribution of spending on clothing, by retail sector, 2013
Sector Size and Forecast
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- Key points
- Specialists gaining share of spending
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- Figure 6: Italy: Retail sales (excl. VAT), 2009-14
- Figure 7: Italy: Retail sales forecasts (excl. VAT), 2014-19
- Enterprises and employment
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- Figure 8: Italy: Number of retail enterprises, 2008-11
- Figure 9: Italy: Number of persons employed in retail, full-time equivalents, 2008-11
The Leading Specialist Retailers – Financials and Outlets
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- Key points
- OVS plans IPO
- Restructuring at Benetton
- Inditex and H&M gain ground
- Vertically-integrated operations
- Calzedonia growing internationally
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- Figure 10: Italy: Leading clothing specialists’ net revenues, excl. VAT, 2011-13
- Figure 11: Italy: Leading clothing specialists’ outlet numbers, 2011-13
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- Figure 12: Italy: Leading clothing specialists’ annual sales per outlet, 2011-13
Market Shares
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- Figure 13: Italy: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2011-13
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Online
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- Key points
- Online spending
- Online shoppers
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- Figure 14: Italy: Percentage of all individuals purchasing online in the last 12 months, 2008-13
- Online retailers
The Consumer – Where They Shop
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- Key points
- What we asked
- OVS leads the way
- H&M opens up its lead over Zara
- Non-specialist channels important
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- Figure 15: Italy: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2014
- The online/offline split
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- Figure 16: Italy: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2014
- Trend data
- Shopper numbers fall in 2013/14
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- Figure 17: Italy: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013 and august 2014
The Consumer – What They Want Online
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- Key points
- What we asked
- Cheaper delivery heads shopper preferences
- Minimising risk
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- Figure 18: Italy: Services that would encourage consumers to buy/buy more online, August 2014
- Responses by where people shop
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- Figure 19: Italy: Services that would encourage consumers to buy/buy more online, by selected major retailers used to buy clothes online in the last 12 months, August 2014
C&A
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- What we think
- Consumer sentiment
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- Figure 20: The consumer: Shopped in store and online at C&A in the last 12 months by country
- Problems in the German operations
- Online a key focus
- Company background
- Company performance
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- Figure 21: C&A: Group sales performance, 2008/9-2013/14
- Figure 22: C&A: Outlet data, 2008/9-2013/14
- Retail offering
Gruppo Coin
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- What we think
- A wide ranging retailer
- Looking to spin off OVS
- Lacking an online presence
- Company background
- Company performance
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- Figure 23: Gruppo Coin: Group financial performance, 2009/10-2013/14
- Figure 24: Gruppo Coin: Outlet data, 2009/10-2013/14
- Retail offering
Esprit
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- What we think
- Sales continue to fall but profits stabilise and a new model is introduced
- Focus on retail
- Online to benefit from the new model
- Company performance
- UK
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- Figure 25: Esprit: Group financial performance, 2008/09-2013/14
- Figure 26: Esprit: Turnover, by segment, 2012-14
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- Figure 27: Esprit: Outlet data, 2008/09-2013/14
- Figure 28: Esprit: Directly managed retail stores, by country, 2010/11-2013/14
- Retail offering
H&M Hennes & Mauritz
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- What we think
- Guest-designer collaborations enhance fashion credentials
- Net new 375 stores planned for 2014
- Online shop expansion
- Broadening product range
- Taking on board ethical issues
- Company background
- Company performance
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- Figure 29: H&M Hennes & Mauritz: Percentage share of net sales by region, 2011/12 and 2012/13
- Figure 30: H&M Hennes & Mauritz: Group financial performance, 2008/09-2012/13
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- Figure 31: H&M Hennes & Mauritz: Outlet data, 2008/09-2012/13
- Retail offering
Grupo Inditex
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- What we think
- Prospects
- Company background
- Company performance
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- Figure 32: Grupo Inditex: Group financial performance, 2009/10-2013/14
- Figure 33: Grupo Inditex: Outlet data, 2009/10-2013/14
- Retail offering
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- Figure 34: Inditex: Sales, by brand, 2014
Appendix – The Consumer – Italy
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- Where they shop
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- Figure 35: Retailers used to buy clothes in-store or online in the last 12 month, Italy, August 2014
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- Figure 36: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Italy, August 2014
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- Figure 37: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Italy, August 2014
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- Figure 38: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – Any retails, Italy, August 2014
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- Figure 39: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Italy, August 2014
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- Figure 40: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Italy, August 2014
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- Figure 41: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – In-store, Italy, August 2014
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- Figure 42: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Italy, August 2014
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- Figure 43: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Italy, August 2014
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- Figure 44: Most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Italy, August 2014
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- Figure 45: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Italy, August 2014
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- Figure 46: Other retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Italy, August 2014
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- Figure 47: Least popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Italy, August 2014
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- Figure 48: Most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Italy, August 2014
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- Figure 49: Next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Italy, August 2014
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- Figure 50: Other retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Italy, August 2014
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- Figure 51: Most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Italy, August 2014
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- Figure 52: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Italy, August 2014
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- Figure 53: Other retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Italy, August 2014
- What would encourage people to buy more online
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- Figure 54: Most popular services that would encourage consumers to buy/buy more online, by demographics, Italy, August 2014
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- Figure 55: Next most popular services that would encourage consumers to buy/buy more online, by demographics, Italy, August 2014
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