Table of Contents
Executive Summary
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- Consumer spending
- Specialists sector
- Leading specialists
- Online
- The consumer: where they shop
- The consumer: what they want online
- What we think
Spending and Inflation
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- Key points
- Raised inflation likely to underpin spending in 2014
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- Figure 1: Germany: Consumer spending (incl VAT), 2009-14
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- Figure 2: Germany: Harmonised indices of consumer prices: Annual % change, Jan 13-Aug 14
- Figure 3: Germany: Harmonised indices of consumer prices: annual % change, 2009-13
- Figure 4: Global cotton prices: Annual % change, January 2013-July 2014
Channels of Distribution
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- Figure 5: Germany: Estimated distribution of consumer spending on clothing, by value, in % terms, 2012-14
- Figure 6: Germany: Estimated distribution of consumer spending on clothing, by value, in € (incl VAT), 2012-14
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Sector Size and Forecast
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- Key points
- Specialists lag spending growth
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- Figure 7: Germany: Retail sales (excl VAT), 2009-14
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- Figure 8: Germany: Retail sales forecasts (excl VAT), 2014-19
The Leading Specialists – Financial and Outlets
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- Key points
- International retailers outperform
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- Figure 9: Germany: Leading clothing specialists: Net revenues, 2011-13
- Figure 10: Germany: Leading clothing specialists: outlet numbers, 2011-13
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- Figure 11: Germany: Leading clothing specialists: Annual sales per outlet, 2011-13
Market Shares
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- Figure 12: Germany: Leading specialist retailers’ shares of spending on clothing and footwear, 2011-13
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Online
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- Key points
- Online sales to reach €12bn
- Leading online clothing and footwear retailers
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- Figure 13: Germany: Leading retailers’ online clothing and footwear sales (excl. VAT), 2013
- The online consumer
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- Figure 14: Germany: Proportion of all individuals who have purchased clothing/sports goods online in the past 12 months, 2009-13
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- Figure 15: Online payment options at Ernstings Family, September 2014
- Figure 16: Payment options at Zalando.de, September 2014
The Consumer – Where They Shop
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- Key points
- What we asked
- Amazon remains third-most popular retailer
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- Figure 17: Germany: The consumer: Retailers used to buy clothes in-store or online in the last 12 months, August 2014
- 2014 versus 2013
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- Figure 18: Germany: The consumer: Selected major retailers used to buy clothes in-store or online in the last 12 months, August 2014/August 2013
- Online/offline: Amazon leads online
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- Figure 19: Germany: The consumer: Retailers used to buy clothes in the last 12 months, by in-store/online, August 2014
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- Figure 20: Germany: The consumer: Selected major retailers used to buy clothes in-store or online in the last 12 months, by age, August 2014
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- Figure 21: Germany: The consumer: Most popular retailers used to buy clothes in-store or online in the last 12 months, by average age/affluence, August 2014
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- Figure 22: Germany: The consumer: Less popular retailers used to buy clothes in-store or online in the last 12 months, by average age/affluence, August 2014
The Consumer – What They Want Online
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- Key points
- What we asked
- Cheaper delivery, more product information top shopper demands
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- Figure 23: Germany: The consumer: Services that would encourage consumers to buy/buy more online, August 2014
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- Figure 24: Germany: The consumer: Services that would encourage consumers to buy more online – Online shoppers only, August 2014
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- Figure 25: Germany: The consumer: Services that would encourage consumers to buy/buy more online, by selected major retailers used to buy clothes online in the last 12 months, August 2014
C&A
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- What we think
- Consumer sentiment
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- Figure 26: The consumer: Shopped in store and online at C&A in the last 12 months by country
- Problems in the German operations
- Online a key focus
- Company background
- Company performance
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- Figure 27: C&A: Group sales performance, 2008/9-2013/14
- Figure 28: C&A: Outlet data, 2008/9-2013/14
- Retail offering
Esprit
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- What we think
- Sales continue to fall but profits stabilise and a new model is introduced
- Focus on retail
- Online to benefit from the new model
- Company performance
- UK
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- Figure 29: Esprit: Group financial performance, 2008/09-2013/14
- Figure 30: Esprit: Turnover, by segment, 2012-14
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- Figure 31: Esprit: Outlet data, 2008/09-2013/14
- Figure 32: Esprit: Directly managed retail stores, by country, 2010/11-2013/14
- Retail offering
H&M Hennes & Mauritz
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- What we think
- Guest-designer collaborations enhance fashion credentials
- Net new 375 stores planned for 2014
- Online shop expansion
- Broadening product range
- Taking on board ethical issues
- Company background
- Company performance
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- Figure 33: H&M Hennes & Mauritz: Percentage share of net sales by region, 2011/12 and 2012/13
- Figure 34: H&M Hennes & Mauritz: Group financial performance, 2008/09-2012/13
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- Figure 35: H&M Hennes & Mauritz: Outlet data, 2008/09-2012/13
- Retail offering
Grupo Inditex
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- What we think
- Prospects
- Company background
- Company performance
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- Figure 36: Grupo Inditex: Group financial performance, 2009/10-2013/14
- Figure 37: Grupo Inditex: Outlet data, 2009/10-2013/14
- Retail offering
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- Figure 38: Inditex: Sales, by brand, 2014
Primark/Penneys
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- What we think
- Online offer remains absent
- Ownership
- Outlook
- Company background
- Company performance
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- Figure 39: Primark/Penneys: Group financial performance, 2008/09-2013/14
- Figure 40: Primark/Penneys: Outlet data, 2008/09-2013/14
- Retail offering
TJX Europe (TK Maxx)
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- What we think
- Online
- Company background
- Company performance
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- Figure 41: TJX Europe (TK Maxx): Group financial performance, 2009/10-2013/14
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- Figure 42: TJX Europe (TK Maxx): Outlet data, 2009/10-2013/14
- Retail offering
Appendix – The Consumer – Germany
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- Where they shop
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- Figure 43: Retailers used to buy clothes in-store or online in the last 12 month, Germany, August 2014
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- Figure 44: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Germany, August 2014
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- Figure 45: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Germany, August 2014
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- Figure 46: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – Any retails, Germany, August 2014
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- Figure 47: Services that would encourage consumers to buy/buy more online, by least popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Germany, August 2014
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- Figure 48: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Germany, August 2014
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- Figure 49: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Germany, August 2014
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- Figure 50: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – In-store, Germany, August 2014
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- Figure 51: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Germany, August 2014
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- Figure 52: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Germany, August 2014
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- Figure 53: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – Online, Germany, August 2014
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- Figure 54: Most popular retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, Germany, August 2014
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- Figure 55: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, Germany, August 2014
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- Figure 56: Other retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, Germany, August 2014
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- Figure 57: Least popular retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, Germany, August 2014
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- Figure 58: Most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Germany, August 2014
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- Figure 59: Next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Germany, August 2014
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- Figure 60: Other retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Germany, August 2014
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- Figure 61: Most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Germany, August 2014
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- Figure 62: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Germany, August 2014
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- Figure 63: Other retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Germany, August 2014
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- Figure 64: Least popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Germany, August 2014
- What would encourage consumers to buy more online
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- Figure 65: Most popular services that would encourage consumers to buy/buy more online, by demographics, Germany, August 2014
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- Figure 66: Next most popular services that would encourage consumers to buy/buy more online, by demographics, Germany, August 2014
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