Wenwen joined Mintel as a research analyst in 2013, specialising in researching and writing China Beauty Care reports. For five years she was a Product Manager at fragrance and flavour company based in Shanghai. Her role saw her take responsibility for the management of the company's personal care product portfolio across Asia. Prior to joining Mintel, Wenwen held the role of Customer Portfolio Analyst at a law firm where she led the development of the company's client segmentation strategy.