David joined Mintel as a research analyst in 2013, specialising in researching and writing China reports. Before joining Mintel, David worked at Incisive Media as an industry researcher and also produced training courses for Risk and Central Banking Publication magazines.

David holds an MSc in Management from the London School of Economics and Political Science. He has published research papers in Advances of Consumer Research and he is a regular contributor to academic conferences including the academy of marketing science annual conference.