Linda Li is a senior research analyst at Mintel. She studied Economics at Fudan University and the University of Copenhagen, and boasts a Bachelors’ degree. Prior to Mintel, she worked as a senior consultant at a world leading consulting firm, focusing on retail, pharmaceutical and manufacturing industry. Her expertise was in strategy developing, business initiatives identifying and business modelling, which enables her to leverage her experience in consultancy and give extra added-value in the analyses.