Salty Snacks - Brazil - March 2015
Salty Snacks - Brazil - March 2015

"The salty snacks category has great potential to continue growing in the country, both from consumers’ and the industry’s point of view. This is because consumers are increasingly pressed for time, prioritizing quick foods, such as salty snacks, and the industry, influenced by sporting events taking place in Brazil, is compelled to invest more in production and product innovation in the category."

– Naira Sato, Food and Drink Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues and Insights
Market and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Trend Application
The Consumer – Frequency of Eating Salty Snacks
The Consumer – Consumption Occasions of Salty Snacks
The Consumer – Opinions About Salty Snacks
The Consumer – Attitudes toward Eating Salty Snacks

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who is Innovating?
Market Share
Companies and Brands