Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Consumer spend on beds and bedroom furniture, 2009-19
- Market factors
- Companies, brands and innovation
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- Figure 2: Distribution of beds and bedroom furniture, by value, by type of retailer, 2014 (est)
- The consumer
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- Figure 3: Purchases of beds and bedroom furniture in the last three years, bought any, July 2014
- Figure 4: Purchases of beds and bedroom furniture in the last three years, by category, August 2013 and July 2014
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- Figure 5: What people spent on bedroom furniture, July 2014
- Figure 6: What people spent on beds and mattresses, July 2014
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- Figure 7: Where they bought bedroom furniture, July 2014
- Figure 8: Where they bought beds and/or mattresses, July 2014
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- Figure 9: Attitudes to beds and bedroom furniture, July 2014
- Figure 10: Target groups for beds and bedroom furniture, July 2014
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- Figure 11: Factors affecting choice of mattresses, July 2014
- What we think
Trend Application
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- Trend: Minimise Me
- Trend: Many Mes
- Trend: Boomerang Generation
Issues and Insights
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- What is the role of brands in the bedroom furniture market?
- The facts
- The implications
- What will retailers do to compete with online sellers?
- The facts
- The implications
- Is better storage driving demand in the bedroom market?
- The facts
- The implications
Internal Market Environment
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- Key points
- 70 million bedrooms in the UK
- Number of bedrooms in each home
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- Figure 12: Number of bedrooms in homes, by tenure, England and Wales, 2013
- Owner-occupiers have more bedrooms
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- Figure 13: Number of bedrooms, by household tenure, England and Wales, 2012/13
- Bigger bedrooms in private homes
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- Figure 14: size of bedrooms, by household tenure, England and Wales, 2012/13
Broader Market Environment
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- Key points
- Upward trend in house sales in 2014
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- Figure 15: Housing transactions, UK, by month, February 2013- July 2014
- Looking ahead at housing transactions
- Higher house prices lead to feel-good factor
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- Figure 16: All dwellings annual house price rates of change: country and regions, July 2014
- Renters move far more often than home owners
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- Figure 17: House moves by tenure, 2009-13
- Gradual uplift in spend on the home
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- Figure 18: Trends in activities done and considering to do, Spend money on my home (new kitchen, redecorate, new furniture etc), June 2012-June 2014
- Figure 19: Trends in consumer sentiment for the coming year, January 2009-May 2014
Competitive Context
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- Key points
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- Figure 20: Comparison of consumer spend on selected household sectors, 2009-13
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Dedicated sales training
- Bed Buyers Guide
- Sports Therapy Mattress
- Temperature regulation in bed
- Store sleepover for staff
- Beds targeting female shoppers
- Bodyease innovative technology
Market Size and Segmentation
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- Key points
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- Figure 21: Consumer spend on beds and bedroom furniture, 2009-19
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- Figure 22: Consumer spending on beds and bedroom furniture, 2009-19
- Beds and mattresses were resilient in recession
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- Figure 23: Consumer spending on beds and mattresses, 2009-19
- Bedroom furniture bounces back
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- Figure 24: Consumer spending on bedroom furniture, 2009-19
Companies and Products
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- Key points
- Airsprung Furniture Group
- Background
- Financial information
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- Figure 25: Airsprung furniture Limited financial performance, 2009-13
- Product range
- Innovation
- Brand communication and promotion
- Silentnight Group
- Background
- Financial information
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- Figure 26: Silentnight Group Ltd financial performance, 2012-14
- Product range
- Innovation
- Brand communication and promotion
- Simmons Bedding Group
- Background
- Financial information
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- Figure 27: Financial information for Simmons Bedding Group Plc, 2009-13
- Product range
- Innovation
- The Symphony Group
- Background
- Financial information
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- Figure 28: Financial information for The Symphony Group Plc, 2009-13
- Product range
- Innovation
- Vi-Spring
- Background
- Financial information
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- Figure 29: Financial information for Vi-Spring Limited, 2008-12
- Product range
- Innovation
- Other manufacturers
- Steinhoff
- Morris Furniture Group
- Ercol
- Kingstown Furniture
- Corndell
- Crown Imperial
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- Figure 30: Selected other companies in the bedroom market
Channels of Distribution
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- Key points
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- Figure 31: Distribution of beds and bedroom furniture, by value, by type of retailer, 2013 (est)
- Figure 32: Distribution of beds and bedroom furniture, by retailer, 2009-13
- Overview of furniture retailers
- Emerging businesses
- Shopping online
- Retailer profiles
- Bed and Bedroom Specialists
- Dreams
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- Figure 33: Dreams, Financial performance, 2008-12
- Bensons for Beds (Steinhoff)
- Hammonds
- And So to Bed
- Feather & Black
- Sliderobes
- Starplan
- Strachan Furniture
- Warren Evans
- Other specialists
- Furniture Retailers with Beds and Bedroom
- IKEA
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- Figure 34: IKEA UK company financial performance, 2009-13
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- Figure 35: Space allocation, IKEA showroom area, 2013
- Furniture Village
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- Figure 36: Furniture village plc, financial performance, 2010-14
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- Figure 37: Furniture Village, space allocation, 2013
- Wren Living
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- Figure 38: Wren company financial performance, 2010-12
- Betta Living
- Carpetright
- Oak Furniture Land
- General Retailers with beds and bedroom
- Argos
- B&Q
- Homebase
- John Lewis
- Marks & Spencer
- Debenhams
- Next
- Supermarkets
- Online and home shopping sellers of beds and bedroom
Brand Communication and Promotion
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- Key points
- Topline expenditure falls in 2013
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- Figure 39: Main media advertising expenditure for bedroom furniture and beds, by category and all, 2010-13
- Over half of spending on television
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- Figure 40: Main media advertising expenditure for bedroom furniture and beds, by media type, 2013
- Figure 41: Main media advertising expenditure for bedroom furniture and beds, by media type, 2010-14
- Bensons Beds is the largest spender
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- Figure 42: Main media advertising expenditure for bedroom furniture and beds, by media type, 2010-14
The Consumer – Bed and Bedroom Furniture Purchases
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- Key points
- Bed and bedroom furniture purchases
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- Figure 43: Purchases of beds and bedroom furniture in the last three years, bought any, July 2014
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- Figure 44: Purchases of beds and bedroom furniture in the last three years, by category, August 2013 and July 2014
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- Figure 45: Repertoire of purchases for the bedroom, July 2014
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- Figure 46: Bought any furniture for the bedroom in the last three years, by age and socio-economic group, July 2014
- What people spend on bedroom furniture
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- Figure 47: What people spent on bedroom furniture, July 2014
- What people spend on beds and mattresses
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- Figure 48: What people spent on beds and mattresses, July 2014
The Consumer – Where They Bought Beds and Bedroom Furniture
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- Key points
- Where they bought bedroom furniture
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- Figure 49: Where they bought bedroom furniture, July 2014
- Where they bought beds and mattresses
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- Figure 50: Where they bought beds and/or mattresses, July 2014
- Online shopping for beds and bedroom furniture
The Consumer – Factors Affecting Demand for Mattresses
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- Key points
- Factors affecting demand for mattresses
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- Figure 51: Factors affecting choice of mattresses, July 2014
- Label it please
- Help my posture
- Low prices for the younger buyer
- Try before you buy
- Branding matters more to older purchasers
- Longer guarantees
- Allergy assurance
- Memory foam vs springs
- Other
- Comparing non-purchasers with those who had bought
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- Figure 52: Factors that would affect choice of mattresses, July 2014
The Consumer – Attitudes to Beds and Bedroom Furniture
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- Key points
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- Figure 53: Attitudes to beds and bedroom furniture, July 2014
- Target groups
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- Figure 54: Target groups for beds and bedroom furniture, July 2014
- Fitted Fans (28%)
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- Figure 55: Attitudes about bedroom furniture, Fitted Fans, July 2014
- What they bought
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- Figure 56: Bed and bedroom purchases, by Target Groups, Fitted Fans, July 2014
- Where they shopped
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- Figure 57: Where they bought bedroom furniture, by Target Groups, Fitted Fans, July 2014
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- Figure 58: Where they bought beds, by Target Groups, Fitted Fans, July 2014
- What they think about mattresses
- Bedroom Basics (27%)
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- Figure 59: Attitudes about bedroom furniture, Bedroom Basics, July 2014
- What they bought
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- Figure 60: Bed and bedroom purchases, by Target Groups, Bedroom Basics, July 2014
- Where they shopped
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- Figure 61: Where they bought bedroom furniture, by Target Groups, Bedroom Basics, July 2014
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- Figure 62: Where they bought beds, by Target Groups, July 2014
- Work, Rest and Play (25%)
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- Figure 63: Attitudes about bedroom furniture, work rest and play, July 2014
- What they bought
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- Figure 64: Bed and bedroom purchases, by Target Groups, Work, Rest and Play, July 2014
- Where they shopped
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- Figure 65: Attitudes about bedroom furniture, by Target Groups, Work, Rest and Play, July 2014
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- Figure 66: Where they bought beds, by Target Groups, July 2014
- Just for Sleep (20%)
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- Figure 67: Attitudes about bedroom furniture, Just for Sleep, July 2014
- What they bought
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- Figure 68: Bed and bedroom purchases, by Target Groups, Conventional, July 2014
- Where they shopped
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- Figure 69: Where they bought bedroom furniture, by Target Groups, Just for Sleep, July 2014
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- Figure 70: Where they bought beds, by Target Groups, July 2014
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