“Chinese consumers place great importance on efficiency when taking flights. They are most likely to pick an airline based on on-time rate, number of connecting flights and the convenience of transportation from the airport/terminal in addition to price and flight time. Furthermore, Chinese consumers are also most willing to pay more for the taxi reservation/pick-up services offered by airlines, adding evidence to consumers’ high attention to efficiency.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Frequency of Flying
The Consumer – Channels Used When Buying Plane Tickets
The Consumer – Consideration Factors when Choosing Flights
The Consumer – Services that Consumers Are Willing to Pay More for
The Consumer – Attitudes towards Airlines and Air Travel
The Consumer – Preferences of Domestic Airlines or International Airlines on Different Occasions
The Consumer – Attitudes towards Frequent Flyer Programmes
The Consumer – Meet the Mintropolitans
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Companies and Brands
Who’s Innovating?
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How to make the frequent flyer programme more attractive?
