“Digital marketing plays a very important role in the auto industry since online media channels are more effective in grabbing consumers’ attention. In order to stand out, auto brands and marketers can be more creative or interactive by developing activities which can fit into people’s busy working schedules.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Interests in Car-related Activities
Useful Car-related Information
Online Information Search Channels
Advertising Channels
Appealing Advertising Elements
Meet the Mintropolitans
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Methodology and Abbreviations
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Let digital marketing campaigns become more creative in auto industry
