“Chinese consumers attach importance to mobile phone brands, while consumers’ brand stickiness can be enhanced via high-quality products, outstanding consumer services, brand integrated cross-devices platforms as well as breakthrough features.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Mobile Phone Ownership
The Consumer – Brands of Mobile Phone Owned
The Consumer – Price Range of Mobile Phone Owned
The Consumer – Screen Size of Mobile Phone Owned
The Consumer – Information Source of Smartphone Purchase
The Consumer – Importance of Brands in the Purchasing Process
The Consumer – Future Purchase Intentions of Smartphones
The Consumer – Attitudes towards Mobile Phones
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – The Consumer – Mobile Phone Ownership
Appendix – The Consumer – Brands of Mobile Phone Owned
Appendix – The Consumer – Price Range of Mobile Phone Owned
Appendix – The Consumer – Screen Size of Mobile Phone Owned
Appendix – The Consumer – Information Sources of Smartphone Purchase
Appendix – The Consumer – Importance of Brands in the Purchasing Process
Appendix – The Consumer – Future Purchase Intentions of Smartphones
Appendix – The Consumer – Attitudes towards Mobile Phones
Further Analysis – Consumer Profile for Potential Upgrading Mobile Phone Buyers
Further Analysis – Segmentation by Screen Size Preference
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