Cleaning the House - China - March 2015
Cleaning the House - China - March 2015

“Providing not just effective household cleaning products but also professional cleaning services could help brands to stand out of the crowed and form consumers’ cleaning habits and brand stickiness.”

– Ivy Jiang, Research Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Drivers
Segment Importance

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Kitchen Usage
The Consumer – Ownership of Household Appliances
The Consumer – Household Cleaning Responsibility
The Consumer – Frequency of Doing Different Cleaning Tasks
The Consumer – Most Disliked Cleaning Tasks
The Consumer – What it Means to be Clean
The Consumer – Attitudes towards Household Cleaning