“Providing not just effective household cleaning products but also professional cleaning services could help brands to stand out of the crowed and form consumers’ cleaning habits and brand stickiness.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Drivers
Segment Importance
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Kitchen Usage
The Consumer – Ownership of Household Appliances
The Consumer – Household Cleaning Responsibility
The Consumer – Frequency of Doing Different Cleaning Tasks
The Consumer – Most Disliked Cleaning Tasks
The Consumer – What it Means to be Clean
The Consumer – Attitudes towards Household Cleaning
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Household services will be the new growth engine
