On-trade Alcoholic Drinks - China - June 2015
On-trade Alcoholic Drinks - China - June 2015

“The market as a whole is showing signs of recovering, albeit in a volatile way. Levels of wine imports are recovering from the huge dip in 2013, baijiu brands are reporting rather positive figures in their first quarter reports in 2015, and beer, despite the disappointing 2014, is looking to a mild recovery.”

– David Zhang, Senior Drink Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Drivers
Market Size and Forecast and Segment Performance

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Alcohol Consumption Change
The Consumer – Penetration of Different Types of Alcoholic Drinks
The Consumer – Attributes Associated with Different Types of Alcoholic Drinks
The Consumer – Drinking Occasions
The Consumer – Drinking Location
The Consumer – Purchase Decision Making Process
The Consumer – General Attitudes towards Drinking Alcoholic Drinks Out-of-home
The Consumer – Attitudes towards RTD Alcoholic Drinks

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

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