“There are an increasing number of specialised social and media networks, which differentiate themselves from the leading networks by focusing on a specific group or fulfilling specific user needs. Compared to fully-featured social and media networks that serve the mass audience, these niche platforms offer brands good marketing opportunities due to their targeted audiences and specialised features.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Trends
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – User Profile of Social and Media Networks
The Consumer – Usage of Social and Media Networks
The Consumer – Overview of Behaviours on and Attitudes towards Social and Media Networks
The Consumer – Gender and Age
The Consumer – Income, Education Level and Working Organisation
The Consumer – City Tiers
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
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How can specialised social and media networks compete? 
